Help customers 'level up' their SAM/KAM programs, by leveraging best-in-class practices and enablement with forward-looking adjustments to their go-to-market strategy, from customer experience to communications, including supporting technology and how it is used.Serve as a trusted client and team advisor who consults on strategy, ideas, and trends.Responsible for creating and extending relationships with senior leadership in marketing and related partnerships, such as sales and technology, identifying core business needs, and shaping modern marketing and experience design solutions.Craft strategic and creative roadmaps, with an emphasis on digitally driven programs, helping to advance consumer marketing programs as well as modernize B2B experiences.High-value growth via a keen and credible understanding of the customer journeys and client needsCultivates a strong partnership with team leads, particularly in collaboration with Strategy and TechnologyManage and grow the account management team as a mentor and trusted advisorLeverage strong working knowledge of agency solutions and act upon opportunities.Lead marketing team initiatives, such as customer whitepapers, thought leadership content, and conference strategy. Help build, and maintain, prospects list and communication.

✅Customer Success✅Marketing ✅Sales Operations

Develop, implement and optimize omni-channel, digital media campaigns for Consumer-Packaged Goods (CPG) companies. Manage entire campaign life cycle from conception to completion. Design the optimal campaign based on client-defined KPIs leveraging best practices, coupled with historical learnings. Develop pre- and post-sale results decks, marketing talk-tracks and assets. Create strategic promotional plans for sales team supporting various CPG clients in different consumer categories with a wide range of budgets .

Managed business-centric portfolio of products for a IBM Watson Health (formerly Merge Healthcare) found in hospitals, health systems, pharmacies and independent care organizations across the globe. Managed all elements of product launch for new AI offering, including marketing and sales strategy, positioning, messaging, sales training, creating new assets, sales campaign development and execution. • iConnect Network Services (ICNS) - An interoperability solution to streamline the referral process and automate pre-authorization• Merge Financial (FIN) - A practice management solution that integrates with your RIS for immediate access to the patient information needed to speed claims processing.• Merge Dashboards - is a business intelligence solution that integrates with your RIS and PACS systems to collect and analyze data in real time from the whole organization.• Merge DICOM Toolkit - is a comprehensive API that conforms to the latest DICOM standards and is highly-optimized for a wide range of platforms so you can work with any modality/imaging equipment and healthcare information system to ensure a broad customer base.

My role is to ensure the highest satisfaction for our members, while growing our member benefits through partnerships, education, and advocacy related best practices. From a marketing perspective, I collaborated with all of our strategic partners and internal departments to craft relevant and thought leadership-type of messaging through all mediums.

Build trusted relationships with potential partners to ensure their Mission Statements are being delivered through IN-sourcing their Revenue Cycle with our best practices and solutions. A true partnership, our gain share model ensures that we work for the Providers, in their hospitals, for their patients and communities.Express our desire to strategically collaborate in the areas of Physician Advisory Services (PAS) to help our provider partners be compliant and efficient, in Revenue Cycle to stop leakage at the source while increasing margins and Population Health, where the future of healthcare is heading.I report to our Chief Sales Officer and our Chief Strategy Officer on our growth potential with perspective provider partners while supporting our Relationship Executives in their duties of delivery quality solutions and insight to the aforementioned providers.

The American Society for Healthcare Risk Management (ASHRM) is a personal membership group of the American Hospital Association with more than 5,300 members representing clinical, insurance, law and other related professions.ASHRM promotes effective and innovative risk management strategies and professional leadership through education, recognition, advocacy, publications, networking and interactions with leading healthcare organizations and government agencies.As a consultant for ASHRM, I centralized their marketing and membership operations into one group, while re-inventing their marketing materials, member outreach and website.

John started writing for NFL Draft Dog in December 2006 and has done player profiles, mock drafts, All-American teams and has contributed to many of the blogs written by other NFL Draft Dog writers. John also is a weekly contributor for the Baltimore Ravens.Was selected as the Chairman of our All American committee, that handled all the pre, mid and post season selections.

Primary responsibilities are to implement client initiatives while gaining increased knowledge of and exposure to the planning and client-management side of the business. This involves drafting high-quality client materials and presentations, assisting with trainings, conducting a variety of media relations activities, and performing other outreach activities. Provide strategic advice and other coaching to clients, mentor junior staff, and create and monitor project work plans. Lead on projects with oversight by the team lead or another senior person on the team.Selected Accomplishments:• Work as team lead to effectively complete scope of work so that it is top quality but also within the terms of the contract• Consistently demonstrate ability to successfully move into problem-solving mode whenever challenges or concerns arise• Work well with and demonstrate respect for colleagues at all levels and consistently contribute to a positive work environment.• Demonstrate outstanding judgment and flexibility and superior client service skills as demonstrated by frequent, unsolicited, positive feedback from client

Established and launched the Business Development department that essentially centralized all of MCHC's programs, products and tools. Designed full suite of marketing vehicles for our product service offerings, fostered relationships with preferred partners, developed complex workflow planning models, designed and administered marketing standards structure and metrics. Lead sales team on all strategic sales plans.Selected Accomplishments:Created new product brands, including name, logo, marketing initiatives and collateral to introduce the newly instituted product service offerings.Piloted research, consultative studies, adding a growth in new business ventures by 30%. Trained and educated executive and council leadership on new service offering sales and service delivery to facilitate corporate best practices.

Designed, researched, and implemented a completely new Customer Management System (CMS) and Customer Relations Management (CRM). Developed a protocol between standard operating inputs, internal guidelines and execute business solutions that were financially feasible and produced maximum efficiency and profitability with minimal transactional and operational resources. Well versed in SEO in regards to research analysis and marketing trending.Selected Accomplishments:Designed a 'Task Tracker' which allowed 'trouble tickets' to be created internally.Re-designed the external website completely.Received several internal awards of excellence for my achievements.

Managed membership national accounts, directed and supervised strategy polices to effectively provide full-service membership customer service solutions. Maintained high service levels and contract compliance both externally and internally.Selected Accomplishments:Analyzed impact of contingent workforce on strategic initiatives for internal and external customers. Compiled and presented strategic business reviews to highlight partnership successes and challenges while identifying new business opportunities.Organized member's account information, registered members for conferences, and assisted the Marketing Department and the Chapter Relation's department in target marketing from concept to execution.Other duties: Accounts Receivable, Marketing, Customer Service, and Event Planning.TECHINICAL EXPERTISEMicrosoft Office: Access, Excel, Outlook, PowerPoint, Publisher, Word and Explorer I-Mark Up, Computer Associates Portal, HTML Intermediate Certification, XML Schema, TeamSiteOracle, Imis, Avectra's netForum, PeopleSoft, Sequel Server (SQL), Novell, AI Dynamic, Crystal Reports, Dream Weaver, Subscriber Mail, Salesforce.com, survey monkey, Raisers Edge and more