John Ledrew Email & Phone Number

Denver, Co, Us

Denver, Colorado, United States

Resident SaaS expert for turnkey integration for personalization software eCommerce plugin to custom embroidery application, and delivery.

National

Melco joined Epson as a reseller of the Epson SureColor Professional Imaging Line in 2014. I negotiated a relationship with Melco and Roland in 2018 and Melco is now a National Reseller of the full line of Roland Printers. As Digital Imaging Director, my roll is to develop strategy and promote the sale of Epson and Roland printers in addition to all consumables and accessories. - Proven success by increasing unit sales nation wide 10% increase annually.- Unify multiple departments within Melco to ensure efficient and seamless product support and distribution.- Develop, delegate, and inspire effective and relevant advertising and marketing. - Write copy, blog posts, direct and act in company media presentations. - Coordinate and work closely with internal Epson and Roland executives and staff.- Create video and written content. - Regarded as an industry expert in digital printing and garment decoration production.

Denver Colorado

Hire, manage, direct and motivate sales staff to reach goals and provide outstanding customer service. Seek out and secure new clientele and sports licenses through development of effective presentation and sales materials. - Develop marketing campaigns both digital and traditional media. Redevelop design, and market company website. - Direct company policy to inspire growth, resulting in increased revenue from $800k to $1.5 million and turned a 2 year loss into a department wide profit. - Directed redesign of company website; took photo's, wrote copy, led creative direction, directed layout and flow. - Created and directed all sales and marketing materials for all media. Successfully analyzed data to ensure maximum efficiency with advertising budget.

Denver Colorado

Manage and guide direction of creative properties for internal and external clients. Manage and direct all marketing elements. Update, write, and manage revised company website. - Re-engineer multi-million dollar professional sports retail apparel programs to significantly increase profits. - Implement creative process and operational improvements to grow profits and expand brand recognition. - Manage, direct, and inspire creative staff to develop relevant and stunning visual properties. - Write copy for company wide media and prepare properties for marketing efforts. - Successfully analyzed data to ensure maximum efficiency with advertising budget. - Achieved profitability by adopting new technologies and re-align creative and production department. - Took the lead both managing and creating NBA, NHL, NLL, MLS, apparel and hard goods campaigns, which resulted in record breaking retail sales numbers. - Managed license properties such as MLS, NLL, and Marvel Comics. - Created advertising for web banners, printed periodicals, catalogs, etc.

1520 W. 13Th Ave Denver, Co 80204

Direct and guide production staff to implement best practices. I am an expert in screen printing, production art, and direct to garment printing. - Streamline efficiency with a focus on reduction of spoilage and waste - Re-engineered production shop layout and workflow. - Maximized efficiency by installing time saving equipment and eliminating redundant or ineffective policies. - Implemented training programs to increase staff awareness and job descriptions. - Inspired cleanliness and organization resulting in dramatic increase in overall shop appearance as well as a significant reduction of damaged goods.

Denver Colorado

Responsibilities: Prepare complex art properties for manufacturing. Work directly with manufacturer to ensure product is created and delivered to spec. Train staff on best practices and new techniques in apparel decoration. Write copy and create advertisements for website and online marketing. Manage, operate, and develop cost analysis for direct to garment printer. Management of company server and data recovery system. - Increased profitability by applying best practices in art preparation, resulting in a significant decrease in incorrectly produced product. - Achieved company wide art staff cohesion by including and training the creative art department in proven best practice, resulting in an overall increase in efficiency, time management, and department productivity. - Developed operations manual and trained staff on direct to garment printer. Developed cost analysis of production operations. Managed day-to-day production, management, and scheduling.

Denver

Responsibilities: Owner and operator of a small screen print and broker business. I secured and managed numerous accounts local to the Denver area. Mastered high-end apparel decoration techniques. Responsible for all creative and production art, billing and business management, and management of part time and freelance staff. - Grew business from small home business to production facility with equipment and part time staff. - Developed invaluable business and customer service skills. - Quickly became a screen print, embroidery, and industry expert. - Brokered and managed high profile deals with national companies like The Rocky Mountain Nationals. - Developed and managed small apparel brand focusing on unique screen print techniques and custom manufactured leather goods. Achieved notable success.