- Integrated Robot Strategy: Developed and articulated Samsung Electronics’ long-term robotics strategy, ensuring alignment with key departments (Global Technology Research, Samsung Research, and other robot business departments).- Group Strategic Initiative Execution: Closely engaged with the lead of each strategic initiative to facilitate the target setting. Embedded myself across all the strategic initiative workstreams to provide them with data-driven guidance. - Cross-department collaboration: Collaborated across various departments (Generative AI T/F, Big Data Center, Samsung Research, Global CS, Global Marketing, Global Design Center, and MX division) to provide customers with integrated online/offline service solutions. - Macro/Micro Market Analysis: Conducted comprehensive market analysis to drive strategic decision-making in the robotic industry by cooperating internally with R&D departments and externally with consulting firms like BCG group. - High-Level Coordination: Orchestrated high-level meetings (CEO, CTO, CFO, and division heads), coordinating with various departments and dealing with decision-making on robot promotion strategies and major issues - Humanoid Robot Application: Identified application areas for humanoid robots, and formulated technology roadmaps.

- Service Robot Market: Analyzed current and projected market size for service robots in domestic and global markets. - Market Opportunities: Conducted in-depth industry research to identify B2B market opportunities by analyzing Market Dynamics, Business Eco-system, and customer needs.- Go-to-market Strategies: Executed micro go-to-market strategies through comprehensive market research, field investigations, and expert interviews.- Competitor Analysis: Monitored and thoroughly analyzed competitors’ status and projected movements (LG, Naver, etc.)- Executive Meetings: Managed and facilitated executive meetings, ensuring effective communication and collaboration among senior members. - Cross-functional oversight: Tracked and facilitated key items in Marketing, R&D, and other cross-functional groups.

- B2B Sales Leadership: Led diverse B2B sales initiatives, collaborating with channels and B2B clients (Lotte Rentals Inc., LG CNS) to execute proactive outbound field sales, resulting in substantial revenue growth through new business opportunities.- Outbound Field Sales: Conducted outbound field sales to new enterprise clients via cold calls, emails, and in-person visits.- Channel Nurturing: Nurtured B2B channels, increasing sales revenue twice in 2 quarters by leveraging market insights based on the BRM(Business Relationship Management) database and setting up strategic long-term goals.- C-level Coordination: Organized C-level conferences and meetings to drive top-level decisions of sales initiatives.- Pipeline Generation: Generated pipelines worth $3,000,000 and secured 2,000 new rental accounts ("Care Solution") quarterly.

- Control Tower: Served as a central communication point with Business Solution Division and Sales & Marketing Company.- Product Advertisement: Implemented advertising campaigns tailored for B2B customers through PPL, exhibitions, and DPR.- Sales Materials: Developed sales materials including catalogs and business proposal PPTs for each targeting market.- Sales Support: Designed product curriculums and provided sales support to B2B channels, facilitating client meetings for B2B sales engineers. Organized TMMs with rental companies to equip B2B sales channels with necessary rental computing tools.- Pricing: Developed pricing strategies and subsidy policies for B2B channels, ensuring competitive positioning in the market.- Data-Driven Insight: Analyzed and provided strategic insights on the pipeline of Korea Sales & Marketing Company.

- Conducted research and engaged with managers and users of shared workspace companies to seek the inconvenience of the current service and optimize it by using LG Electronic appliances.- Proposed diversification of business by introducing rental services for IT products and high-end workspaces, incorporating cost-benefit analysis, ROI projections, and risk assessments.- Initiated discussions with C-level executives at WeWork and Regus to explore business expansion opportunitiesvia cold calls, emails, and in-person visits.