• Manage TYPE S brand and marketing strategy across 4 primary product verticals.• Develop brand awareness campaigns and GTM strategies for new product launches.

• Developed GTM plan and led cross-functional team to launch Webroot Premium with Allstate ID Protection.• Set creative direction, content tone, product position and digital/retail strategy for new product launch.• Drafted and presented "State of Retail" Business and Industry Trends monthly to executive team.• Oversaw and managed marketing budget including field marketing agency and online retail.• Led product packaging, retail marketing, merchandising and promotional calendar at retail.• Expanded SaaS offering at Best Buy through cross-merchandising and free trial promotions.

• Provided in-store and consumer insights for new product and campaign launches to brands.• Authored shopper persona market research study to understand omnichannel purchase behavior. • Restructured analytics department from reporting to retail strategy & proposals based on category management principles.• Conducted weekly competitive analyses across big box retail for key accounts to determine competitive promotional and merchandising strategies.• Championed Sales Analytics capability as value-add to maximize profitability and revenue.Brands: Webroot, Midea Home Appliance, iRobot, Level Home, August Yale, Qualcomm.Retailers: Best Buy, Walmart, Target, Home Depot, Lowes, Bed Bath & Beyond, Amazon, Costco, Sam's Club

Planned and executed new product launches and go-to-market strategies. Supervised marketing, sales, operations, and finance teams to ensure successful completion of projects. Collaborated with internal teams to secure revenue growth and maintain customer satisfaction. • Secured $2M product launch at Menards. Displaced incumbent brand by demonstrating improved shopper experience with innovative product packaging and licensed Goodyear brand. • Implemented product roadmap process. Designed Product Requirement Document (PRD) process to ensure products were viable and profitable in marketplace.• Increased Sales Revenue from $7M to $10M within 12 months. Identified product assortment gaps and opportunities at Menards and Dollar Tree. Key Competencies: Product Marketing, Inventory Management, Leadership, Time Management, Revenue Growth, Product Strategy, Market Research, Revenue Growth, Sales

Analyze field market intelligence, retail transactional data (BestBuy, Apple, Lowes, Walmart), qualitative research, and competitive intelligence to provide unique insights that help drive product and marketing strategy for clients.Identify and execute new marketing programs for Samsung Home Appliance Group to drive greater sell thru and brand awareness at retail (Lowes, Pacific Sales, Best Buy).

• Won AV bundle placement at Costco. Presented greater value AV bundle aligned to Costco shopper worth $2M.• Responsible for $400M+ P&L globally across 4 product categories.

• Won AV product placement at Sam’s Club. Negotiated exclusive PureAV sub-brand worth $15M in sales.

• Improved forecast accuracy by 30% in 6 months and reduced $20M in excess inventory within 12 months.