Vice President, Digital Product Management
Neuilly Sur Seine, Ile De France, Fr
Product management executive responsible for all digital channels, including websites, mobile apps and in-store applications for omni-channel beauty retailer• Define product strategy and roadmap spanning eCommerce, Merchandising, Loyalty, CRM, Digital Marketing and In-Store customer innovations. Delivered product roadmap resulting in double digit increase in eCommerce revenues, exceeding $2 billion. • Enhanced shopping experience across the customer journey via new capabilities (e.g. live chat, accurate delivery dates, easy returns process, site speed and localization)• Redesigned mobile app navigation, personalization and virtual try-on capabilities• Defined strategy and ROI for social commerce and store pickup (BOPIS) initiatives• Defined CRM and personalization strategy and product roadmap to increase customerretention and spend. Enhanced Customer Data Platform (CDP) and MarketingTechnology (MarTech) stack to automate cross channel marketing programs.• Realized 26% increase in omni-channel revenues from paid media. Launched new brand, store driving and conquesting campaigns. Increased paid media efficiency from expanded use of first party data and additional signals for acquisition campaigns. • Upgraded the loyalty program to increase retention and market share. Delivered ability for customers to use points as instant cash reward on any purchase.