John Lefkowitz Email & Phone Number

Brought in to handle marketing and grand opening of one of the casino properties and within six months was but in charge of both properties. Handle all planning, development and implementation of all of the Organization’s marketing strategies, marketing communications, social media, and public relations activities, both external and internal. Oversees development and implementation of support materials and services for brands in the area of marketing, communications and public relations.

Daytona Beach, Florida, Us

Responsible for planning, development and implementation of all of the Organization’s marketing strategies, marketing communications, social media, and public relations activities, both external and internal. Oversees development and implementation of support materials and services for brands in the area of marketing, communications and public relations. Directs the efforts of the marketing, communications and public relations staff and coordinates at the strategic and tactical levels with the other functions of the organization.

Plan, development and implement of all of the marketing strategies, marketing communications, and public relations activities, both external and internal. Work with advertising agency to development campaigns with support materials for various corporate brands. Train and directs the effort of the marketing, communications and public relations staff and coordinates at the strategic and tactical levels with the other functions of the organization.

Beverly Hills, California, Us

As sponsorship sales professional I was responsible for creating and selling branded, high-impact music marketing programs across Live Nations Phoenix market properties. I have developed key agency contacts with media buyers, planners and senior media management. In addition demonstrated ability to develop and nurture relationships and work effectively at all levels of the decision process. Strong interpersonal and leadership abilities with excellent oral and written communication skills High energy and a personality that thrives in a fast-paced, changing environment.

Charged with leading all sales and marketing functions for a full-service advertising with more than $9 million in annual billings. Manage and drive the core strategies behind all public relations, design and branding, and direct response marketing initiatives for clients in the gaming industry. Work cross-functionally with other agency leaders and creative staff to identify new product and business development opportunities, define short- and long-term strategic plans, and optimize each client’s marketing spend. Key Accomplishments Include: • Recognized as a driving force behind the agency’s growth and expanding service line; Personally had sales over 5 million dollars. Kept a pulse on the clients’ marketing challenges and designed solutions to propel the agency as the leader in casino marketing.• Developed and implemented integrated, channel-neutral marketing programs for major brands across multiple categories, helping clients expand their customer base and increase revenues.• Cultivated long-term, strategic relationships with clients, vendors external stakeholders; represented the agency at various community, industry, and client-specific events to promote the agency’s service features. • Negotiated several sports partnership packages on behalf of clients

Managed a 300-person staff (22 direct reports) for a $100 million casino, overseeing and providing strategic direction to staff in carrying out Advertising, Entertainment, Player Development, Promotions and Public Relations functions. Plan and execute the organization’s advertising strategy, including print, electronic and direct mail outlets to support sales and profit objectives. Directed all marketing communications activities and messaging to ensure quality, efficiency, and effectiveness for each individual campaign.Key Accomplishments Include: • Enhanced revenue by 14% which equates to over 12 million dollars in one year by creating and maintaining a full-scope player development staff and program to bring in top clients and differentiate the service line from competitors.• Launched an aggressive direct mail program, administering a $2 million budget and five-person staff to support $400 million revenue targets; directed all aspects of the effort, including vendor sourcing and testing.• Researched, analyzed and monitored industry trends and competitive, financial, technological and demographic factors to capitalize on marketing opportunities and stay competitive in the industry.

Brainstormed, initiated and produced big-picture, high-impact “growth” tasks tied to the promotion of ticket sales. Managed the strategic development and execution of the raceway’s traditional and direct response advertising, special events, merchandising, and corporate communications to build new, and advance existing, relationships with customers and media outlets. Improved efficiencies and grew margins within the Marketing and Sales budget without sacrificing sales and customer service.Key Accomplishments Include: • Had Sponsorship sales over 2 million dollars with sponsors such as Circle K, Wal- Mart and Goodyear Tires• Increased corporate sales by 50% annually and grew attendance by 23% at the facility’s premier event by launching a major marketing and PR campaign to reposition the raceway as a premier racing location.• Reorganized the annual media and marketing budget, resulting in 24% savings; provided a fresh perspective on how the facility spent its marketing allotment to maximize the return on all advertising campaigns.• Generated more than $5 million in incremental ticket sales by designing and implementing a season ticket program that capitalized on the year-round events held at the raceway.

Los Angeles, California, Us