John Scott Email & Phone Number

Valparaiso, In

I've collaborated with numerous entrepreneurs and established companies to create, guide, and grow their brands using smart design and creative marketing. Interested in discussing your needs? Start here > john@scottcreativeco.com

Valparaiso, Indiana

• Directed marketing initiatives which led to 13% YOY revenue, the most successful year in company history, all while strategically decreasing department spend.• 450% increase in positive online reviews in under two years via the implementation of a text-based review system at the POS.• Increased social media followers to over 11,000 while directing both creative and growth strategies.• Refined in-store event strategy resulting in increased event attendance and an 8% minimum sales increase over the previous year - all while cutting costs.• Directed a PPC campaign strategy resulting in a 600% increase in site traffic during a saturated and highly competitive holiday season.• Directed team through the planning phases of a Q2 2020 overhaul of the still current e-commerce site with a focus on improving the user experience (UX), elevating search engine optimization (SEO), and inventory system synchronization.• Streamlined the internal charitable giving program resulting in substantial department time savings, more impactful donations, and the development of ongoing relationships with nonprofit organizations.

• Increased Jim Beam's field sales team conversions and saved hundreds of labor-hours per week by refining Jim Beam's Barrels Program user experience (UX).• Managed the design and development of Microsoft Xbox's sponsorship program which led to the conservation of time through the automated collection, filtration, and proper distribution of sponsorship requests. • Managed digital promotion development, legality, and security for a wide range of clients including Microsoft, United Airlines, Goodyear, Hershey's (Reese's), and NASCAR.• Succinctly presented solutions while translating technical roadmaps to both technical and non-technical clients resulting in project wins and scope alignment.• Provided direction based on the analysis of online and app-specific data.

Valparaiso, In

• Sold largest app development project in the company's 17-year history. • Managed an internal team of designers and developers to ensure projects were completed in a timely fashion and both internal and external quality standards and expectations were met.

Chicago, Il

• Initially hired to organize densely layered and Photoshop files using predefined naming conventions for seamless hand-off to a development firm then quickly reassigned as Art Director to assist in the design of a large number of consumer-facing web pages per wireframe specifications. • Acquired global agency experience while gaining an understanding of their creative process.