John Leo Tarver Ⓙⓛⓣ Email & Phone Number

Paris, Île-De-France, France

Région De Paris, France

Working with clients such as Alstom, Saint Gobain, the OECD and the United Nations, I am a communications partner with expertise in some of today's most pertinent fields:- Content writing and translations- SEO and content strategy- Growth marketing- Design and manage digital platforms and content- Design and produce media products including video and animations- Accompany individuals and organizations to champion new technologies and concepts- Conceive and develop communication strategies, brand strategies and storytelling; media monitoring and analysis- Elaborate and implement digital media strategies, including websites, SEO and social media- Develop and rollout influence strategies- Public relations, press and event management

Région De Paris, France

Co-Director of an international MBA program Teach courses in: - cross cultural communications and management - digital marketing and SEO - project management (Agile methods) - collaborative software and team organization, - branding and international marketing

Région De Paris, France

Mission: In a digital world, drive lead project teams to enhance the OECD’s influence by developing a stronger brand to achieve greater recognition across digital platforms and corporate communications tools. Outcomes: - A more structured approach to digital and communications project management; - Better outcomes and deliberate strategies to managing the OECD’s reputation amongst internal and external audiences - Brand-focused digital strategy, content and platforms (200+ online products)- A coherent brand, a clear corporate narrative, a structured and complete brand book, - 100+ corporate communications products, 100+ high-level events for global leaders.Team leadership- Create and lead the OECD’s branding team: personnel and budget management, objective settingProject Management: brand strategy and reputation- Manage the project to redefine the OECD via a new, cohesive brand platform and visual identity- Manage projects to define corporate narratives and shape corporate communications- Monitoring stakeholder perceptions with media monitoring and analysis tools- Write and design the official brand book, talking points and sponsorship guidelines - Present the OECD and how it works to external audiences Digital project management, strategy and content production- Lead group project to define social media and digital reputation strategies- Lead projects to design and produce multi-format institutional communication products, including digital content, videos, exhibits and multimedia products- Manage projects to produce 100+ websites and online contentEvent design and production- Lead a team to produce the OECD’s 50th anniversary: a global communications opportunity to redefine the organisation; lead event branding, organization and product development- Conceive and produce 100+ large-scale conferences for global leaders: format, branding, positioning- Collaborate with media colleagues to organize on-brand press events and materials

Région De Paris, France

Mission: Initiate and lead a project to develop a cohesive image and brand coherence at the OECD.Outcomes: An organizational and cultural change towards better branding and digital communication methods.Advise the Communications Director-Watch and report on emerging trends in image management and brand identity-Lead a working group to define a social media strategy for the OECD Manage visual communication projects-Redesign the OECD logo-Analyze needs for graphic design and brand coherence-Draft design briefs ; lead and manage external design consultants Create internal buy-in as a catalyst for organizational change through workshops for communications staff

Région De Paris, France

Mission: Increase the OECD’s influence and visibility across its online communication outlets (2 million+ monthly visits) and elsewhere in the digital ecosystem, in collaboration with IT specialist and 200+ content contributors.Outcomes: Implementation of the OECD’s first common platform CMS and a full redevelopment of its main website; a full editorial and technical training program put in place; 200+ websites created for events and projects; a formal information workflow between the internet team, 200+ editors and upper management.- Develop an online communications strategy and redefine the digital content offer; ensure quality and Search Engine Optimization (SEO)- Manage, design and develop digital projects (development briefs, internal and external team management, manage editorial and technical production)- Design and manage media relations website, including embargoed password protected content available to journalists.- Actively participate in and lead internal communications to convince management and other colleagues of the need and long-term advantages of innovative digital projects-Design and produce real and online training courses, both for editorial and technical skills; and manage production teams and trainers for digital training tools

Master 2 (M2), Communication Numérique Et Média / Multimédia

Activities and Societies: Les Cels’and Co

Fullstack Coding Bootcamp, Computer Programming

Activities and Societies:Europe's top dev bootcamp for entrepreneurs. Fullstack dev: Ruby on rails, Javascript, jQuery, SQL, Bootstrap.

Master En Lettres, Histoire, Critique Et Conservation De L''Art

Education record

A one week course for digital marketers aimed at teaching rapid growth strategies. L’état d’esprit d’un growth Marketeur Search.

Bachelor Of Arts (Ba), Art History, French