Brands: Meta, Google, Target, Netflix, Spotify, Garnier

•Collaborate with non-profit and faith-based brands such as The Current Project, WITNESS, BUILDNYC, ICCR, Immigration Equality, Caribbean Equality Project, New York Theological Seminary, + more partnering with key stakeholders to curate brand strategy and identity.•Edit, produce, and live stream pre-recorded virtual events and conferences to amplify client messages in response to the COVID-19 pandemic using multiple streaming platforms to broadcast events. •Utilize video editing and graphic design skills to create engaging content for over 20+ brands; managing frequent feedback and edits.•Create treatment plans and concept boards for client’s initiatives and productions while maintaining their voice and brand representation. •Manage social media and administrative intern that created Harmon Street Media content, scheduling client consultations, and managing overall calendar.

Provide creative direction and social media management for company channels. Manage social team to produce best in class content with a goal to increase company visibility and mission.

Developed brand and product-level concepts and ideas for a leading national P&G brand. Led sub-team through strategy and design from conception to final delivery pitch.

•Spearhead full-scale creative projects from conceptualization to delivery with special attention to the organization's website, mobile app, email marketing and social media strategy, video, photography, and graphic design campaigns.•Centralize brand identity by creating a company style guide that included logo design, website refresh, and mobile app launch to promote a unified voice and consistent messaging from the organization, internally and externally.•Analyze data and social media insights to develop creative strategy for all organization campaigns and productions averaging 400K+ viewers resulting in 46% growth during 2020 increasing audience engagement and participation.•Manage team of 8 direct reports and 60+ volunteers (copywriters, video editors, voiceover talent, camera operators, and AVL engineers) and oversee production budget.

•Supervised 6 social media accounts with a combined organic growth of 11K followers, over a 3-year span by increasing engagement with the audience, creating quality content, and utilizing analytics to discover audience attention. •Created weekly video commercials, photography campaigns, and graphics for all productions and events used for digital output and for in-person gatherings.•Directed production teams including camera operators, audio, visual, and lighting engineers for all events.•Leveraged project management skills by coordinating and planning large-scale events and productions such as conferences, forums, and informative panels.•Managed press relationships with NBC, CBS, ABC, HLN, and local news outlets such as HOT97, FOX5, + more to promote and amplify the message of FCBC.•Created and produced 500+ full scale video commercials, photo and graphic campaigns in a fast-paced, deadline driven environment.

•Planned and organized a 90-Day Public Relations Campaign that enhanced customer service, fostered more team collaboration, and increased the store's Net Promoter Score by 20% based on customer satisfaction surveys and feedback.•Served as Subject Matter Expert for multiple products within the store, trained team on products conducted presentations amongst staff and led weekly customer workshops.•Top performing salesperson within multiple quarters YOY demonstrating superior customer care, knowledge and use of products, and leveraged referrals to build strong client relationships.