Helping businesses define and execute high-impact strategies that drive growth, streamline marketing operations, and deliver measurable ROI.Metallicus Inc. (metalpay.com)•Supported metalpay.com with product ownership, go-to market strategy development, user base scaling, enhanced CX, and optimization of their mobile app and adjacent web properties.Movement Mortgage (movement.com)•CRM engablement, optimizing customer journeys, streamlining communication tools and processes.Isabela Aime Paris (isabelaamieparis.com/)•Conceptualized and developed fashion brand e-commerce website from the ground up, creating a seamless blend of cutting-edge design and user-friendly functionality. Led the end-to-end process, including brand storytelling, UX/UI design, product catalog management, and integrating secure payment solutions

•Owned the development and execution of product strategy for new digital business units, diversifying the firm’s revenue streams and aligning with customer needs.•Led the creation and implementation of go-to-market strategies for e-commerce gap insurance products, focusing on customer acquisition and retention. Oversaw the Mar-Tech product roadmap including CRM, CMS, and outbound channels.•Enhanced the firm’s product offering through data-driven analysis and strategic pricing initiatives.•Supported the lifecycle management of the product suite and channel partnerships, contributing to $175M ARR.

Responsible for enterprise-wide Mar-Tech stack, CMS development, persistent optimization across properties (U.S. & Canada) for five distinct portfolio companies.Management can be segmented into the following categories:1.) Marketing Data Center of ExcellenceTeam responsible for taxonomy and enhancing the firm’s marketing data with a primary goal of monetization and growth. Secondary goal to make data sets composable and accessible to internal groups and systems providing consumer experiences.2.) Mar-Tech & CMSTeam managed and maintained platforms, experience, audience, orchestration, all channels, and full journey dynamics for prospects and existing customers across geographies and portfolio companies. Goal is to rapidly deliver enterprise value, interoperability, and allow for scalability and growth.3.) OptimizationBased on data, KPIs, insights and trends. Team leveraged quantitative and qualitative optimization tools to manage and execute against “test | learn | optimize” roadmap for app, web, channels, and new product development.Key Accomplishments:Audiences•Retail audience +1M from data mining & refactoring (H2 2021)Acquisition•Loan Funnel: +20.7M increase in loan book | +90% App Completes | +107% App starts | + 43% App Submits•Blended Digital App Starts from $18 →$12•3x decrease in time to fund 43 minutes to 12.6 minutes•Domain level bounce rate halved (26.3% to 14.3%)•Digital addressable audience increased ~1M from data hygiene, segmentation refactoring & re-consent campaigns

•Managed the end-to-end product lifecycle for multiple mortgage product lines, focusing on customer experience and product performance.•Onboarded and implemented two CRM instances (B2C & B2B) functioning as the center of omni-channel orchestration across the customer experience. Inclusive of ownership of customer facing web domains and CX.•Developed and executed a multi-channel product expansion strategy, resulting in a 4x growth in the company’s product offerings and a significant increase in mortgage origination revenues.•Led product optimization efforts that enhanced performance metrics and drove continuous improvement, contributing to the company’s acquisition and long term success.2nd Mortgage (Retail - $3M Annual Media Budget):•Curated additional channels DRTV, SMS, DM into meaningful production at or below B/E•Sustained Paid & earned traffic increased 4x in 13 months•8% average monthly increase in top line unit production after 9 months of execution1st Mortgage (Retail - $3M Annual Media Budget):•Developed niche personalized CX to attract competitive 1st Mortgage traffic to completely pivot business towards originating 1st liens•10% average monthly increase in top line unit production after 9 months of executionWholesale Division (B2B):•Team Managed IB/OB marketing activity for 15 B2B Account Executives•Designed and deployed marketing orchestration model•Achieved 4x Y-O-Y increase in engaged addressable audience size•Achieved 5x growth in unit production in 3 monthsDigital Channel:Ownership of springeq.com & associated sub-domains. Delivered digital transformation and channel integration. Complete rebrand, reposition, refactor of main consumer direct platform for 1st and 2nd Mortgage business lines.•Delivered B2B dynamic personalization and novel infrastructure •Established marketing experiment and testing framework across all channels and business units

Responsible for multi-channel acquisition performance. Owned MarTech delivery stack (offline | online – online | offline). End to end direct response experience sequencing, optimization, inventory creation, distribution, and management across channels. Developed and implemented proprietary tech to deliver media execution with high precision at scale. Developed and deployed custom digital attribution modeling. Ownership of data continuum test & learn, constant improvement and innovation management.Landing Page Optimization | SEO•Product page optimization - 16% increase in CTR to Apply | 3% Application complete conversion rate increase•Conversion page optimization - 7% increase in CTR to Apply•Application page optimization - disclosure removal resulting in 1% increase in loan funding•Schema rich snippets implemented resulting in capturing ~2,470 monthly lost uniques off of SERP CTR due to migration upwards one position. Estimated savings (paid media) on traffic replacement (~$30K).•Outright profit of optimization at the loan level = $20k per month via Paid MediaNative/Content•CPC - Native/Sponsored Mail Cost per funding optimized from $400+ to average targeted cost per loan of $250•Non-converting traffic resulting in a $.95 cost per visit Display (1 day view window)•Upper/Lower/Mid funnel loan costs average under $300 resulting in 10% increase in budget allocation mid-year - result of drastic content optimizations, sequencing, and audience targetingPaid Social•Non-DR Tactic = traffic via link clicks•Reduction in eCPC - $3.00 planned eCPC vs. $.98 across $500k investment. Content changes driving performance increase = 5x CTR increase•Bounce rate reduced from 67% to 10% on new content

Delivering the most advanced Compliance, Brand Management, and Merchant Monitoring services for leading Issuers, Acquirers, Payment Processors, ISOs, Consumer Finance, and FinTech companies.

Digital Marketing Manager – SEO Content Performance Engineering• Performance management of branded-partner domains, micro-sites, and landing pages• Comprehensive digital channel process-production optimization across paid/earned/owned media• Channel wide “SEO first” development architecture • Experience with all major digital advertising platforms including Google, Bing, Yahoo, all social media channels, and programmatic best practices• Bringing internal eco-systems together through cross-functional relationship building • OBA privacy methodology/on-off site integrationAcquisition• PPC SEM oversight/active management delivering growth, efficiency, and SERP fencing• Offline data bridging to online channels/Audience segmentation and match campaigns• DMP on-boarding, implementation, and campaign delivery• SEO analytics management • Complex delivery of omni-channel media strategy in challenging regulatory environments• Affiliate channel integration/launch/ongoing management/end to end affiliate channel oversightOptimizations• Visual IQ attribution channel alignment and optimization• LP/usability/email optimization experiments and implementation• Procurement of systems and technology to build digital backbone/modernize data stack• Digital vendor/agency oversight and performance management

Marketing Manager – Face-to-Face Sales Channel• End-to-End acquisition development and new business set up – timeshare partnerships• Ownership of the in-store sales channels for Sears/Kmart/Williams-Sonoma/BJ’s/Barnes & Noble• Responsible for increasing credit card account generation/profitability targets• Partner/vendor relationship strategy, management, and engagement with respect to sales and marketing innovation• New product/channel start up and re-builds• Creation and execution of compulsory sales force training across channels• Collateral inventory creation, distribution, management across channels• Cost center capital budgeting for ad hoc initiatives and forecasts

• Owned Partner commercial card portfolio/supported the relationships with consumer card FI partners• Facilitated/executed marketing operations program reviews• Represented stakeholders across the partner and business to facilitate project prioritization, test execution and production implementation• Complete product and offer re-launch• Served as project manager and business analyst for technology took additional• Elaboration of requirements and functional specifications to ensure proper delivery of solutions

Account Officer Financial Sponsors Group• Single point of contact for the Private Banking client relationship; ownership of client life cycle, as well as day to day performance and firm management• Product, cash, and investment management for top tier private equity firms, hedge funds, and their partners• Effectively played the role of financial advisory to internal and external business units during and throughout the financial crisis

Comprehensive financial sales representative for investment lines of business• Consistency in production on all lines of business from a units and revenue metric• Functioned as a key referral source for business banker and senior consultant partners• Key Accomplishment: obtained an encompassing relationship with 90% of investment clients

Financial planning sales professional specializing in comprehensive financial planning sales for high net worth individuals• Acquired clientele from self generated leads and other marketing means.• Μanaged investment and insurance portfolios