Lead Intuit Brand’s web marketing and SEO initiatives to drive brand awareness, business growth, and talent attraction. Oversee the implementation of marketing technology to streamline operations and enhance efficiency.Key Accomplishments:• Increased web traffic by 22% YoY by continuously developing new pages tailored to targeted audiences• Achieved a 23% increase in SEO traffic (+85% on non-branded keywords) through a comprehensive SEO strategy, including content refreshes, new content creation, and external link building• Delivered an 85% increase in SEO leads through strategic content creation, content syndication, and influencer marketing• Led the successful launch of multiple flagship products and events, including Intuit Assist, Intuit Enterprise Suite, and Intuit Connect. Drove awareness and captured demand through comprehensive web and SEO go-to-market strategies• Implemented an experimentation strategy to enhance brand recognition, resulting in a 6% increase in brand identity and a 34% lift in product association on Intuit.com, informed by user research• Implemented digital governance technology to identify gaps and enhance web experience, resulting in a 43% improvement in web quality score and a 34% increase in accessibility score• Spearheaded four impactful website redesigns, each resulting in a more engaging and user-friendly online presence• Improved web production efficiency by 20% by designing and developing flexible and customizable web components• Managed, developed, and expanded the marketing team from one to five members

Led comprehensive global marketing strategy and execution for the self-serve subscription business, encompassing web marketing, paid media, SEO, and email marketing. Collaborated with the demand generation team to drive leads, revenue, and offered key go-to-market strategies for product rollouts, promotions, and ongoing campaigns.Key Accomplishments:• Spearheaded customer acquisition programs and achieved a 20% YoY growth in annual revenue, resulting in a $25 million increase through paid and organic channels.• Improved web offerings led to a 79% increase in conversion rates, enhancing online operations' effectiveness.• Achieved a 48% growth in search engine marketing (SEM) conversions by implementing strategic global expansion and optimization efforts.• Doubled SEO growth by implementing keyword-focused content creation and internal linking strategies.• Orchestrated ad nurturing programs that resulted in a 36% growth in display and social advertising conversions.• Elevated campaign ‌conversion rate by 14% through continuous and thoughtful A/B testing initiatives.

Oversaw global digital marketing programs to engage and acquire new customers. Led digital infrastructure transformation to optimize Salesforce's media buying and results tracking processes.Key Accomplishments:• Managed a $3 million annual budget and generated $45 million in sales pipeline through various digital channels.• Drove over 1,200 leads and generated $2.4 million in revenue for a new product launch through digital advertising.• Implemented strategic SEM optimization tactics, resulting in a 52% increase in leads, a 40% increase in revenue, and a 74% improvement in ROI.• Influenced $18 million in sales pipeline growth and achieved a 9% increase in brand awareness through a $1 million multi-touch account-based marketing campaign.• Managed and expanded the online marketing team from two to ten members

Managed 12 client accounts with an annual budget exceeding $20 million across four diverse verticals. Consistently delivering outstanding performance metrics.Key Accomplishments:• Managed a $17M budget for Travelocity, delivering $842M in revenue in 2009.