John Licari Email and Phone Number
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Versatile, forward-thinking and strategic consumer packaged goods (CPG) marketing executive, specializing in the health & wellness industry. Demonstrated history of driving the development and execution of, strategic, data driven business plans – new product launches, channel expansions, marketing campaigns & promotions and product innovation – that transform, elevate and provide value to position premium brands.Omnichannel Marketing Strategy ◆ Brand Management ◆ Consumer Insights ◆ End-to-End Business OperationsSKILLS:• Brand strategy • Brand identity • Brand positioning • Go-to-market (GTM) strategy • Digital marketing • Product innovation • Team leadership • PE/Investor relationship management • Data analysis • Forecasting • P&L management • Market research• Budget management • Consumer analysis • High impact presentations • Business expansion strategies • Contract negotiations• Syndicated Data• IRI• Nielsen • ClearCut Analytics• Stackline• Helium 10• Concept testing• Focus groups• Stage gate innovation process#vicepresidentofmarketing #naturalproducts #generalmanager #cpg #ecommerce #innovation #strategy #dietarysupplements #nutrition #fractional
Catalyst3
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Fractional Executive | ConsultantCatalyst3 Jan 2022 - PresentMinneapolis, Mn, UsMultifaceted executive specializing in the CPG/natural foods/nutraceutical industries. Expertise includes end-to-end business solutions, GTM strategy, new product innovation, brand strategy and consumer & market insights.PRN Vision Group: Engaged to develop and implement a consumer-oriented e-commerce marketing strategy to grow a private equity owned eyecare company that was historically focused on practitioner channels.• Integrated Amazon business of three newly acquired brands into parent organization.• Drove 53% YOY growth on Amazon for the flagship brand, culminating in an overall 32% platform growth.Solara Labs: Retained to provide strategic analysis and recommendations for new product launches on Amazon for a dietary supplement contract manufacturer.• Collaborated with a 3rd party analytics company to design and set up a data mining process to pull category & competitive data from Amazon and trained Brand Managers on how to utilize the data for product innovation and brand building.• Provided connections and oversaw the selection and onboarding process for an Amazon agency to manage PPC campaigns and start the company’s first DSP (higher funnel) campaigns.The Genius Brand: Provided strategic recommendations to inform and prepare company for sale from current private equity owners, including enhancing commercial operations to address stocking issues and supply chain disruptions. (Successfully acquired in July 2022.)• Achieved 17% growth vs. previous year on Amazon and 55% growth on Walmart.com in Q2 2022.• Diversified advertising strategy to include top-of-funnel & middle-of-funnel tactics, increasing new-to-brand customer demand.
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Vp Marketing | General ManagerOceanblue Llc Aug 2018 - Jan 2022Miami, Florida, UsLeading manufacturer & distributor of premium omega-3 supplements (acquired by KD Pharma Group in 2018 from Sancilio & Co.).Integral member of executive steering committee. Championed brand post-acquisition, strategically integrating the business unit, maximizing value through supply chain ownership and mentoring a core team of 8 direct reports.• Created EBITDA positive and cash flow positive business unit during transition period while positioning brand for aggressive growth plans into traditional FDM channels.• 38% CAGR from 2018 ($5.6MM) to 2021 ($20.1MM).• Achieved fastest growing omega-3 brand within drugstore/pharmacy channel and #1 ranking dietary supplement brand chainwide in Publix (IRI data).• Grew total revenue 18% from 2017-2018. -
Senior Director Of MarketingOceanblue Llc Aug 2017 - Aug 2018Miami, Florida, Us• Strategically segmented product offerings into the Professional Series for healthcare experts and the consumer-focused Wellness Series, targeting mainstream and specialty retailers.• Devised a tri-phased innovation roadmap, ambitiously expanding product range and bolstering brand visibility in retail spaces.• Enhanced product differentiation by categorizing offerings based on health benefits, streamlining consumer messaging and in-store decision-making.
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Senior Manager, Private Label BrandsNutranext Sep 2016 - Aug 2017Sunrise, Fl, UsHealth & wellness company that manufactures, distributes, and markets dietary and nutritional supplements (formerly known as Nature’s Products and Wellnext).Led $35MM private label business unit (125+ SKUs) across multiple high-profile FDM customers and three company-owned brands. Redefined processes and workflows to eliminate pain-points and foster cross-departmental cooperation.• Achieved 30% YOY revenue growth with a 43% improvement in contribution profits.• Enhanced operational efficiency through a consolidated & streamlined product portfolio, improving fill rate 77% to 96%.• Secured private label business with Target with first year projections of $15MM in incremental revenues. -
Brand ManagerNutranext Apr 2014 - Sep 2016Sunrise, Fl, UsDirected cross-functional teams (marketing, finance, operations and sales) for $10MM sports nutrition brand. Launched multiple innovative new products utilizing a newly implemented end-to-end stage-gate innovation process.• Accomplished turnaround of P&L and recorded first profitable year for brand since it was acquired in 2008.• Improved EBITDA 124% with a 40% positive variance vs. budget.• Updated brand positioning and unique selling proposition (USP) to target more lucrative consumer segments.
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Fractional Executive | ConsultantCatalyst3 Jan 2012 - Apr 2014Minneapolis, Mn, UsVision Processing Technologies (VPT): Designed and oversaw marketing campaigns, leveraging digital platforms, events and partnerships, while continuously measuring and optimizing campaign performance for maximum ROI.• Led the rollout of VPT’s innovative encapsulation business, identifying and landing 3 new key customers.• Conducted comprehensive market research to identify emerging trends, potential customer segments and untapped opportunities.• Company purchased by Kerry Foods in 2015
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Brand ManagerAlert Nutrition, Llc Jan 2006 - Dec 2011Start-up CPG company marketing healthcare supplements through national distribution in natural & specialty retailers.Developed and implemented strategic goals to align with company’s mission to deliver high quality products to consumers.• Elevated business to $2.1MM annual revenue.• Secured national distribution across natural and specialty retailers. -
Director, Business DevelopmentOnesta Nutrition, Inc. Oct 1997 - Jan 2006Innovator of the first chewable dietary fiber supplement, FiberChoice® (acquired in 2006).Identified, cultivated and established collaborative partnerships with industry leaders, suppliers and other relevant entities to expand company’s reach and influence in the nutrition category.• Identified opportunity and negotiated a strategic patent portfolio sale, achieving 3200% ROI and a 12:1 P/S ratio.• Pioneered the development and launch of FiberChoice®, establishing it as a $20MM/year product.
John Licari Skills
John Licari Education Details
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University Of Minnesota - Carlson School Of ManagementFinance -
The George Washington UniversityInternational Economics
Frequently Asked Questions about John Licari
What company does John Licari work for?
John Licari works for Catalyst3
What is John Licari's role at the current company?
John Licari's current role is Strategic Leader in Omnichannel Brand Growth & Innovation | General Manager | CPG | VP of Marketing | Natural Products | Strategy | Dietary Supplements | E-Commerce.
What is John Licari's email address?
John Licari's email address is jo****@****ert.com
What is John Licari's direct phone number?
John Licari's direct phone number is +156184*****
What schools did John Licari attend?
John Licari attended University Of Minnesota - Carlson School Of Management, The George Washington University.
What are some of John Licari's interests?
John Licari has interest in Children, Raising Boxer Puppies, Cycling, Forza Azzurri, Coaching Soccer And Playing Soccer.
What skills is John Licari known for?
John Licari has skills like Marketing, Strategy, Product Development, Start Ups, New Business Development, Entrepreneurship, E Commerce, Advertising, Sales Management, Social Media Marketing, Product Launch, Brand Management.
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