John Licari Email & Phone Number

Minneapolis, MN, US

• Multifaceted executive specializing in the CPG/natural foods/nutraceutical industries. Expertise includes end-to-end business solutions, GTM strategy, new product innovation, brand strategy and consumer & market.
• Integrated Amazon business of three newly acquired brands into parent organization.
• Drove 53% YOY growth on Amazon for the flagship brand, culminating in an overall 32% platform growth.Solara Labs: Retained to provide strategic analysis and recommendations for new product launches on Amazon for a.
• Collaborated with a 3rd party analytics company to design and set up a data mining process to pull category & competitive data from Amazon and trained Brand Managers on how to utilize the data for product innovation.
• Provided connections and oversaw the selection and onboarding process for an Amazon agency to manage PPC campaigns and start the company’s first DSP (higher funnel) campaigns.The Genius Brand: Provided strategic.
• Achieved 17% growth vs. previous year on Amazon and 55% growth on Walmart.com in Q2 2022.

Miami, Florida, US

• Leading manufacturer & distributor of premium omega-3 supplements (acquired by KD Pharma Group in 2018 from Sancilio & Co.).Integral member of executive steering committee. Championed brand post-acquisition.
• Created EBITDA positive and cash flow positive business unit during transition period while positioning brand for aggressive growth plans into traditional FDM channels.
• 38% CAGR from 2018 ($5.6MM) to 2021 ($20.1MM).
• Achieved fastest growing omega-3 brand within drugstore/pharmacy channel and #1 ranking dietary supplement brand chainwide in Publix (IRI data).
• Grew total revenue 18% from 2017-2018.

Miami, Florida, US

• Strategically segmented product offerings into the Professional Series for healthcare experts and the consumer-focused Wellness Series, targeting mainstream and specialty retailers.
• Devised a tri-phased innovation roadmap, ambitiously expanding product range and bolstering brand visibility in retail spaces.
• Enhanced product differentiation by categorizing offerings based on health benefits, streamlining consumer messaging and in-store decision-making.

Sunrise, FL, US

• Health & wellness company that manufactures, distributes, and markets dietary and nutritional supplements (formerly known as Nature’s Products and Wellnext).Led $35MM private label business unit (125+ SKUs) across.
• Achieved 30% YOY revenue growth with a 43% improvement in contribution profits.
• Enhanced operational efficiency through a consolidated & streamlined product portfolio, improving fill rate 77% to 96%.
• Secured private label business with Target with first year projections of $15MM in incremental revenues.

Sunrise, FL, US

• Directed cross-functional teams (marketing, finance, operations and sales) for $10MM sports nutrition brand. Launched multiple innovative new products utilizing a newly implemented end-to-end stage-gate innovation.
• Accomplished turnaround of P&L and recorded first profitable year for brand since it was acquired in 2008.
• Improved EBITDA 124% with a 40% positive variance vs. budget.
• Updated brand positioning and unique selling proposition (USP) to target more lucrative consumer segments.

Minneapolis, MN, US

• Vision Processing Technologies (VPT): Designed and oversaw marketing campaigns, leveraging digital platforms, events and partnerships, while continuously measuring and optimizing campaign performance for maximum ROI.
• Led the rollout of VPT’s innovative encapsulation business, identifying and landing 3 new key customers.
• Conducted comprehensive market research to identify emerging trends, potential customer segments and untapped opportunities.
• Company purchased by Kerry Foods in 2015

• Start-up CPG company marketing healthcare supplements through national distribution in natural & specialty retailers.Developed and implemented strategic goals to align with company’s mission to deliver high quality.
• Elevated business to $2.1MM annual revenue.
• Secured national distribution across natural and specialty retailers.

• Innovator of the first chewable dietary fiber supplement, FiberChoice® (acquired in 2006).Identified, cultivated and established collaborative partnerships with industry leaders, suppliers and other relevant entities.
• Identified opportunity and negotiated a strategic patent portfolio sale, achieving 3200% ROI and a 12:1 P/S ratio.
• Pioneered the development and launch of FiberChoice®, establishing it as a $20MM/year product.

Mba, Finance

Ba, International Economics