John Licata Email and Phone Number
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I have developed trusted relationships, planned and executed business growth with retail executives across multiple channels including Nordstrom, Dillard’s, Macys, Kohl's, Journeys, Finish Line, DSG, DSW, Famous Footwear, Target, Walmart, Zappos, as well as hundreds of independent business owners, while leading brands including Stride Rite, The Sak, Sperry, Naturalizer, ZeroXposur and Saucony. I started my career as a merchant, buying men’s footwear for Nordstrom before pivoting to the wholesale side of the business. I have launched and turned around brands (over a dozen), spearheaded and successfully executed brand diffusion/channel/distribution strategies, managed P&L, developed and executed product, marketing, go-to-market, and sales/merchandising strategies while coaching and scaling high performing teams, leading to dynamic sales, profit results and stronger consumer connections. I have a skill for finding white space in the market, analyzing data, retailer and consumer feedback and developing digital and wholesale strategies to gain market share. Accomplishments🔑 Iconic brand turnaround - spearheaded turnaround strategy of the Stride Rite brand (2017-2020), building/coaching teams, successfully executing brand diffusion, channel & distribution strategies, product development, and digital commerce and marketing, resulting in: moving the brand from transactional to relational, increased AUR, revenue and market share, reduced expenses, enhanced SKU and inventory productivity and overall profitability 🔑 Brand building - launched over 12 footwear brands to market, including Sperry Kids, HOLO Footwear, Saucony Kids, ZeroXposur, Keds Kids, The Sak, Hanna Andersson, Tommy Hilfiger Kids, leading to over $100M in revenue🔑 Driving sales & profitability - led team to increased revenue across multiple channels with the Naturalizer brand (2010-2012), leveraging new selling and forecasting strategies while implementing cost control measures to increase profitability🔑 Consulting - I'm assisting brands in multiple industries build out best in class teams, improve distribution, develop strategies to reach more consumers, gain market share, increase revenue and profitability🔑 Coaching - I'm helping business and clinic owners implement systems and processes to scale revenue, increase profitability and productivity, and achieve time and financial freedomBrand Management | Consulting | CoachingEmail: jlicata7@gmail.com
360 Consulting Solutions
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Founder And President360 Consulting Solutions May 2020 - PresentCurrent clients include:HOLO Footwear, Executive Advisor - Outside, performance footwear that's sustainable and attainableSneaker Impact, SVP/GM - Sneaker upcycling to micro-businesses in developing countries globallyLivie & Luca, Advisor - Handmade shoes of extraordinary comfort and durability, expertly designed for the healthy development of your little one’s precious feet.Physical Therapy Biz, Senior Advisor - Business Coaching for Health-Minded EntrepreneursThroughout my career I have held leadership positions for companies including Nordstrom, Wolverine Worldwide, Caleres, The Sak Brand Group, and Vida Shoes International, launching and scaling over a dozen kid's brands to the market. Along the way, I have developed executive-level relationships with major and independent retailers, brands and companies in the consumer goods, restaurant, retail, fitness and healthcare sectors and have developed expertise in the following areas:Brand StrategyBusiness CoachingTalent Acquisition/Team BuildingChannel Segmentation StrategiesSales, Marketing, Mindset & Customer Service StrategiesProduct Development PlanningForecasting/Merchandising EfficiencyGo-to-Market StrategiesDigital Commerce and MarketingFinancial Metrics and ProfitabilityLong Term Planning Independently, I have delivered market and brand analysis, strategic insight and/or coaching to major companies and brands in the consumer goods, restaurant, retail, exporting, health & fitness, and healthcare sectors including: NordstromDillard'sJCPenneyKids Foot LockerZapposBirkenstockUggSee Kai RunKizikPlaeLivie & LucaZimmerman ShoesDonegar GroupStudio Ray/ZeroXposur/GerryPhysical Therapy BizSneaker ImpactEnd of Three FitnessHOLO FootwearRIFRUFI look forward to exploring how I can help your organization build your brand/company by focusing on the right strategies, better connecting with and meeting the needs of your consumers/clients, while scaling revenue more profitably.
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Vice President Sales | Marketing | MerchandisingStudio Ray Dec 2020 - Nov 2022UsStudio Ray was founded in 1988 and is a leader in the outdoor and active markets, designing, manufacturing, marketing and distributing outerwear, swimwear, performance apparel, active wear, accessories and footwear. Owned brands include Gerry and ZeroXposur• Spearhead brand strategy, collaborate with product development, develop channel strategy and seasonal product line plans, build out go-to-market strategies and tools• Leverage senior executive-level relationships to successfully launch the footwear category with major retailers, adding distribution partners including Nordstrom, Macys, DSW, Zappos, Kohl's, JCPenney, Burlington, Sierra, Amazon, Shoe Show and others.• Implement product, merchandising, marketing, and sales strategies to ensure divisional profitability -
Vice President Brand ManagementVida Shoes International Apr 2013 - Jun 2020A global footwear organization, Vida designs, sources, markets and distributes fashion-forward and outdoor adventure footwear for women, men and children.Built and coached a team of 16, including 4 directors. Managed P&L, built out seasonal product line plans, developed go-to-market strategies and tools, spearheaded brand and category strategies with cross-functional teams: merchandising, product, digital, marketing, sales, planning and finance.• Led turnaround strategy of the Stride Rite brand, resulting in increased revenue, profitability and market share • Launched 6 new footwear brands to market - Stride Rite 360, Munchkin by Stride Rite, BCBG GIRLS, Hanna Andersson, JambuKD, and M.A.P. -
Head Of FootwearThe Sak Brand Group 2012 - 2012UsThe Sak Brand Group is one of the largest lifestyle accessory companies in the country.Established a 3 year global footwear strategy to launch 3 brands to market, digital and wholesale. Managed P&L, directed activities, set budgets and collaborated with a team of 8, including 2 directors, working cross-functionally with sales, marketing, digital, finance, and merchandising.• Introduced the initial footwear collections for The Sak, Sakroots, and Elliott Lucca footwear brands to key U.S. and global partners in the department store, digital, family and specialty channels, leading to positive profit contribution in year 1• Initiated sourcing partners, collaborated with China and U.S. design and development teams, resulting in product integrity in the areas of fit, quality and performance -
Vice President, Sales North AmericaCaleres, Inc. 2010 - 2012St. Louis, Missouri, UsCaleres is a global footwear company representing a diverse portfolio of brands and retail businesses. Directed activities, established budgets, monitored selling expenses, collaborated with product, merchandising, marketing, and finance, while coaching a sales and customer service team of 14 people, including 2 directors for the Naturalizer brand.• Led team to increased revenue across multiple channels partnering with key retailers in the department store, catalog, family, digital and specialty retailer channels• Implemented several cost-cutting measures, realizing improved divisional profitability -
Vice President, Sales North America - Wolverine Boston Group (Formerly Stride Rite Corp)Wolverine Worldwide 2004 - 2010Rockford, Mi, UsWolverine Worldwide is one of the world’s leading marketers and licensors of branded casual, active lifestyle, work, outdoor sport, athletic, children's and uniform footwear and apparel.Collaborated on brand product, selling and marketing strategies, directed activities, established and monitored budgets for a team of 12, including 2 directors and Canadian sales agency. • Consistently increased revenue and profitability for the Stride Rite brand throughout North America, increasing brand reach through expanded retail partnerships, channel growth, and CRM• Spearheaded the launch strategies of multiple brands to market, including Sperry Kids, Saucony Kids, Tommy Hilfiger Kids, Jessica Simpson Kids, and Born Kids -
Director, National Sales - Wolverine Boston Group (Formerly Stride Rite Corp)Wolverine Worldwide 2001 - 2004Rockford, Mi, UsStride RiteSperry KidsKeds KidsTommy Hilfiger Kids
John Licata Skills
John Licata Education Details
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College Of San MateoTelecommunications - Tv/Radio Broadcasting
Frequently Asked Questions about John Licata
What company does John Licata work for?
John Licata works for 360 Consulting Solutions
What is John Licata's role at the current company?
John Licata's current role is Business Coach | Brand Builder | Talent Acquisition | Optimist | Problem Solver.
What is John Licata's email address?
John Licata's email address is jo****@****oup.com
What is John Licata's direct phone number?
John Licata's direct phone number is +121224*****
What schools did John Licata attend?
John Licata attended College Of San Mateo.
What are some of John Licata's interests?
John Licata has interest in Football, Team Building, Food And Wine, Reading, Lutte Contre La Pauvreté, Brand Development, Ausbildung, Health, Children, Education.
What skills is John Licata known for?
John Licata has skills like Retail, Product Development, Brand Development, Team Building, Sales Management, Footwear, Strategic Planning, Leadership, Merchandising, Trend Analysis, Brand Management, P&l Management.
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