John C Lincoln is a seasoned global commercial leader with over 35 years of experience leading major telecommunications, cloud and digital service providers, and B2B/B2C companies across multiple continents. With a proven track record of delivering P&Ls with revenues in excess of US$1 billion, John has led very large teams of over 1,000+ people with a vision for reframing what winning means and making bold strategic moves to lead those units to success in the marketplace.As an experienced CCO/CBO, John possesses a unique ability to scale businesses with limited resources and drive double-digit revenue growth in both attacker and incumbent market environments. He has a strong background in strategic marketing, product development, B2B sales, customer care, operations, service delivery, collections, business development, and M&A. John has held senior leadership positions at major companies, including Vodafone, Etisalat, SoftBank, Fidelity, AT&T, AirTel, du, and Mobily, and has a proven ability to transform businesses and drive growth.John is considered a key leader/member & protagonist for transformational changes in 4 major telecom players in Japan, UAE and KSAJohn is a published author of a business book he wrote for small and medium business owners called “Connect the dots - a playbook to help you connect to your customer and profits." He is also a protagonist in a Harvard Business School case study where his transformational leadership was highlighted based on his tenure in a turn-around situation for a company in Japan.With a strong focus on results and a dedication to leading transformational change, John is open to drive business success in a turn around environment.