Vice President Marketing & Communications
New York, New York, Us
Oversee Marketing, Major Gifts, Communications, Brand and Development Operations. MarketingLead the development, ongoing management, and evaluation of marketing initiatives and plan to position CMMB as the leader in its market segment, including:Traditional and online donor engagement, sponsorships, direct and digital marketing, digital/social/internet branding, product positioning and marketing, collateral/support materials, web site development and communications, and all forms of marketing presentations. Conduct market research, customer relationship management (CRM), competitive strategy, resource mobilization strategy, marketing communications, public relations.Leverage data mining and analytics to learn key consumer and competitive insights that will guide my marketing strategies. Recognize new market opportunities and influence product development priorities.Manage media strategy and direct media partners in the development, implementation, evaluation, and optimization of those strategies against target objectives.CommunicationsCreate and lead a cutting-edge communications strategy, including the development and implementation of a comprehensive communications plan, to influence donors and potential donors (individual, foundations, organizations and government agencies) including fostering awareness, understanding and belief in our work in each of our areas of focus. Oversay the redesign, management and evaluation of CMMBs website.BrandLead the development, launch, ongoing management, and evaluation of our burgeoning brand strategies and plan that enables our internal and external constituents to connect to the values, vision and mission of CMMB. Created measurable brand visibility and equity through development and ongoing content strategy and management of our website, materials, videos, events and collateral. Train and develop all CMMB staff, volunteers, and board members in consistent and accurate use of brand and key messages.