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John Lodin is a Marketing and Advertising Consultant and Professional at freelance. He possess expertise in copywriting, press releases, advertising, brand management, copy editing and 10 more skills.
Freelance
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CopywriterFreelance Jan 1998 - PresentFreelance copywriting, copyediting, editing and proofing Online content, product descriptions, headlines and branding including package goods, automotive, sporting events, entertainment, fashion, financial, FHB, nutraceuticals, industrial videos, non-profit organizations, online catalogs, technical manuals and books. Recent work includes product approval management system training (Disney Consumer Products), implementing music licensee ordering sites (Disney English), and proofreading consumer-facing marketing, legal and technical products (DIRECTV).
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EditorThe Walt Disney Company Jan 2006 - Jan 2009Wrote and edited children’s books related to Disney properties as well as standalone. Createdactivities for various age groups. Hired and managed writers. Reviewed external publishersubmissions to ensure brand consistency, film accuracy and compliance with publishingrequirements and studio standards. -
CopywriterNatrol Inc Jan 2002 - Jan 2005Wrote, edited and proofread all packaging materials, advertising and sales and supportcollateral including online content and press releases for vitamin, nutritional supplement, sportsnutrition, raw ingredient and specialty tea manufacturing company. Worked closely with brandmanagers and product developers to create and name new offerings, and ensure consistencyof marketing style and overall tone for several different brands.
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CopywriterNatrol, Inc. 2002 - 2005 -
CopywriterHerbalife International Jan 2000 - Jan 2002Wrote advertising to market weight-management and personal-care product lines as well asspecialty incentive items. Supplied articles for monthly magazine distributed to worldwide salesforce, including interviewing of distributors and promoting motivational events. Conceptualizedcatalogs and collateral; wrote product descriptions for website.
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Marketing Sales Support RepresentativeTransamerica Insurance & Investments Jan 1998 - Jan 2000Oversaw production and national distribution of collateral for field sales force. Proofedmarketing materials and website content. Managed production of mutual fund performancereporting materials. Developed and administered sales contests. Managed inboundbroker/sponsor/participant traffic and inquiry response.Western Region Award winner, 1999.
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Creative DirectorLightfoot Advertising Jan 1992 - Jan 1998Directed commercial production, scripting, casting, online editing and photo shoots for domesticand import auto dealers and dealer groups. Supervised market research, print buying, presschecks, media buys, traffic scheduling, broadcast affidavit checking, proofreading, promotionsand website development.Successfully unified multiple-store dealer groups with low recognition into single-identity brands.Wrote copy for direct mail, collateral, radio, television, telemarketing, press releases andpackaging. Planned campaigns in broadcast, print, direct, outdoor and other media, focusing onregional and national automotive clients.Southern California Broadcasters Association Sunny Award finalist, 1993 and 1994.
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CopywriterLeffel Communications Group Jan 1990 - Jan 1991Produced layouts and wrote copy for clients including food, retail jewelry, insurance, andperforming arts organizations.
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Junior Account Executive, Broadcast Production CoordinatorUsp Automotive Advertising Jan 1987 - Jan 1990Worked with auto dealers to coordinate all phases of ad production, scheduling, copywritingand checking, media placement, layouts, proofreading, and materials distribution.
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Account RepresentativeAt&T Communications Jan 1984 - Jan 1987Sold business communications services, called on new accounts, and trained servicerepresentatives.
John Lodin Skills
John Lodin Education Details
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Advertising Center -
Advertising Production -
Business Administration, Speech, Economics, Marketing -
Book ShopConceptualization, Copywriting
Frequently Asked Questions about John Lodin
What company does John Lodin work for?
John Lodin works for Freelance
What is John Lodin's role at the current company?
John Lodin's current role is Marketing and Advertising Consultant and Professional.
What is John Lodin's email address?
John Lodin's email address is jo****@****din.com
What is John Lodin's direct phone number?
John Lodin's direct phone number is +171469*****
What schools did John Lodin attend?
John Lodin attended Advertising Center, Artcenter College Of Design, University Of California, Berkeley, Saddleback College, Book Shop.
What skills is John Lodin known for?
John Lodin has skills like Copywriting, Press Releases, Advertising, Brand Management, Copy Editing, Layout, Graphic Design, Marketing, Editing, Publishing, Market Research, Magazines.
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