John Loessy Email & Phone Number

Nashville, Tn

Nashville, Tennessee, United States

I had the privilege of serving Compassion as the digital marketing manager and streaming tech manager for Compassion LIVE, formerly the touring arm of Compassion International. At the beginning of the pandemic, we were forced to cancel hundreds of tour dates for our events, but still had the challenge of finding sponsors for thousands of children in poverty. Our 4-person marketing team immediately pivoted and took advantage of the growing virtual event space by creating virtual livestream series’ and events in place of our physical shows. We leveraged our partners in the music, podcast, author, and speaker industries and their large followings to get children sponsored in the virtual space and saw success against benchmarks! In this role, I developed, budgeted, and executed comprehensive digital marketing plans for concert events, tours, and digital livestream events, leveraging social media, digital advertising, CRM lists (text & email), SEO, and front-end web design. I also interfaced directly with industry partners (managers, artists, etc.) to launch tours through designated social channels and coordinated full-team efforts to gain exposure in the market for events. I also oversaw the relationship with our marketing agency contractors in the social media, advertising, and email spaces to effectively plan and execute these campaigns using sales and ROI data to inform decisions.Given how this space is always rapidly changing, it was important to identify, research, and utilize new technologies and trends. This allowed us to create a seamless ticket-buying and livestream-viewing experience for thousands of virtual event attendees between 2020 and 2022.

Nashville, Tennessee

As a Streaming Manager, I had the honor of developing and leading the streaming marketing strategy for CCMG's artists, albums, and EPs with my designated streaming accounts. This involved managing key label relationships with streaming partners Apple, Pandora, and YouTube Music, identifying effective marketing opportunities and analyzing trends & consumer activity data. I also had the opportunity to collaborate with internal teams to ensure that the streaming plan elevated the artist’s brand, maximized streaming activity, and ultimately met quarterly revenue goals.

Greater Nashville Area, Tn

I began my professional career post-grad at Capitol Christian Music Group developing, budgeting, and executing comprehensive digital marketing plans for each CCMG album, single, and video release. This included digital advertising campaigns, social media strategy, email marketing, digital partner promotions, and streaming platform promotions. In this role, I built and maintained relationships with artists, management teams, and representatives from key digital marketing platforms, social media services, and apps. I also analyzed consumer research insights and real-time data to optimize digital advertising campaigns and maximize ROI. All of this allowed me to engage with the newest trends, technologies, and apps to increase fan interaction and keep artist brands at the cutting edge.

Nashville, Tn

- Assist in updating and managing content on artist websites- Research recent artist features in online blogs/articles and draft news posts for artists' websites- Update artist information on the WMN Mobile App using Mobile Roadie- Spearhead social branding project: building, updating, coordinating, and verifying all WMN & Word artists' pages on new platforms.

Greater Nashville Area, Tn

- Create and maintain social media profiles (Facebook, Instagram, Twitter, YouTube) for the producer- Brainstorm topics for producer to speak on at virtual music conferences- Create creative marketing campaigns involving Instagram and YouTube for the company- Analyze and write charts of songwriters' works to be recorded later

New York, New York

- Assisted producer with track-building, including building drum tracks and other instruments - Auto-tuned vocal tracks using Antares Auto-tune and Melodyne- Produced full mixes of dance-pop tracks and applied basic mastering techniques- Charted chords, along with re-writing melody lines to improve songs

New York, Ny

- Assisted in managing/updating artist's and label's official web sites and social media sites- Updated Wikipedia pages for artists using basic HTML coding- Viewed social media statistics and observed what online marketing strategies were effective - Built and formatted Facebook BandPages for label's newest artists