Drawing on my experience helping companies achieve commercial success in various sectors, I have provided fractional expertise and consultancy in sales, revenue growth, commercial strategy, go to market planning and execution, partnership and BD strategies, budget management, change management and hiring plans. Created a proprietary method for analyzing repeatable sales progress against staffing and hiring plans to either correct or enhance a company's growth trajectory. Specializing in helping founders achieve product market fit with fiscal responsibility and efficiency. A proven track record of helping and in some cases transforming companies who are focused on enterprise sales, B2B SaaS models, generative AI business models, 2-sided marketplaces, and channel sales. Clients benefit from an outside perspective that comes from working with companies in different sectors including ad-tech, med-tech, mar-tech, fin-tech, marine-tech, crypto, content marketing, and retail food. Working across sectors provides an enhanced sense of clarity to identify the root causes of common growth challenges as well as spotting truly endemic obstacles that must be overcome.

Responsible for elevating the brand within the medical imaging industry through enterprise sales, developing ai solutions, branding, partnerships, sales collateral and social media presence. Led the generative AI strategy and execution collaborating extensively with product and engineering teams as well as leading the company's interactions with the FDA and regulatory consultancy firm. Responsible for closing an 8 figure contract with a top ten health system that vaulted the company into the highest tier of enterprise sales in medical imaging and SaaS sales. Drove the full integration and enterprise partnership of a cloud based medical imaging software system onto the AWS Marketplace, a first of its kind on Amazon's platform.

Drove revenue and partnerships that attracted $30MM in funding and propelled the company to a $200MM exit to Nanox Imaging, NASDAQ "NNOX."Successfully led the global business development, sales and customer success teams which pioneered the use of AI in the medical imaging sector. Established commercial presence in 5 countries and signed multi-year partnerships with leading health systems to deploy AI solutions in the clinical settings. Executed the commercial contracts and nurtured key relationships with key opinion leaders, medical professionals, clinical staff, hospital IT, researchers and support staff to advance AI solutions from test to production in the population health sector, specifically in bone health and cardiovascular disciplines. Signed extensive partnership agreements with medical imaging's largest players such as Nividia, Google, Philips, Carestream, CHANGE Healthcare, Fuji and Intelerad to create sales channels for integrating diagnostic AI solutions to providers and payors. Led extensive cross-team collaboration and client coordination to obtain 6 FDA approvals and other international marks in Europe, APAC, and Brazil.

Started at Outbrain as employee #1 and shared a desk in New York with one of the founders in the beginning. Led the commercial efforts for the company from inception to a global commercial team of 200 FTE's across sales, business development, account management, marketing and business intelligence. Labeled as the first to sell "content marketing" to advertising agencies and publishers in New York, that grew into the creation of a new category in the media buying landscape in Content Marketing.Built, nurtured and cultivated a high performance culture in business development and sales that closed the majority of the world's premium publishers. Attained 80% reach in US HHs.Drove revenue from pre-revenue to $125MM in ARR, $250MM ARR run rate. Responsible for constantly balancing both sides of the marketplace (distribution and revenue) targeting premium publishers and advertisers that propelled the company to an IPO, NASDAQ "OB" in July 2021. Played a pivotal role in mergers & acquisitions, overseeing the acquisition and integration of 2 companies into the organization.

Upon establishing success in North America, I assumed responsibility for expanding the business model to the Americas. Full P&L responsibilities for the Americas including North America, South America and LATAM. Opened the Brazil office. Extensive involvement expanding further into Europe, opening the UK office, and taking best practices from North America to new territories. Responsible for managing the business development, sales and account management in North America. Scaled revenue to $5MM monthly run rate. Worked closely with product and R&D on scaling, customizations, agile development to meet market demands. Signed the company's keystone account. Worked extensively with finance on structured guarantees and multi-year seven-figure commitments. Founded "Active Listening" workshops all employees to learn how to use the skill of listening to unlock value, insights, learnings.

Extensive role in shaping the early product MVPs into product market fit working closely with CEO, CTO, VP R&D and Product leads. Secured product-market fit with publishers and lead the expansion of the national business development teams. Scaled the North American business development team scaling both distribution and revenue by signing premiere publishers including newspapers, media companies, magazines, blog networks, bloggers and technology platforms. Founded the brand and agency sales teams. Grew distribution from zero to 1 Billion page views, revenue from test budgets to $2MM monthly run rate. Unofficially coined the first "content marketing" salesperson, pioneered the sales of content marketing to brands and agencies. Grew the national brand team selling content marketing to leading agencies and brands.

Responsible for selling print and digital media solutions to non-endemic and endemic clients for YACHTING, MOTORBOATING and SALTWATERSPORTSMAN magazines in the West Coast and SouthEast territories. Consistent sales leader in both non-endemic and endemic sales. Signed Yachting's largest advertiser. Broke several non-endemic categories through executing consultative sales approach with agencies and using creative data sales strategies to increase share. Pioneered selling methodologies based on early content marketing and word of mouth marketing. The first Time Inc. employee globally to attend Word of Mouth Marketing Association trade event.

Contracted to develop and execute the digital/on-line strategy plan for the Italian Government's commerce arm in key verticals such as jewelry, marble, bicycles and motorcycles. Visited leading companies across Italy, and in conjunction with the Italian Government, drafted site specifications and code requirements for each site. Managed and built several sites such as the jewelry portal, Jewels of Italy, for use by American buyers and Italian manufacturers.

Reuters acquired AdValue. Managed Mid West and Western territories in addition to account management and technical account management. Extensive experience in post-acquisition integration efforts across product, data and staffing.

Opened the Los Angeles office, grew the territory to become the leading revenue line for the company. Managed sales, account management and technical account management. Instituted product development and account management processes on a national basis. Signed the keystone account that shaped the business.

Responsible for supporting sales and technical teams. Executed on-site technical installations of network and workstation configurations. Trained end users (media buyers, sales managers, sales reps) at advertising agencies, tv stations, and rep firms. Created first training guides for both IT departments and end users.

Assistant media buyer in the spot broadcast division. Responsible for booking media placements in the markets of New York, Los Angeles, San Francisco and Chicago for clients such as BMW, UPS and Four Seasons Hotels.