Provide strategic leadership to hotels, developing and implementing sales and marketing strategies to achieve revenue targets.• Create and execute sales and marketing initiatives tailored for Leisure Groups, Destination Weddings, and MICE (Meetings, Incentives, Conferences, and Exhibitions) groups.• Spearheaded trade industry strategy in the U.S. market for a client with three upscale all-inclusive resort properties in Riviera Nayarit and Punta de Mita, Mexico.• Repositioned the brand by establishing new partnerships with U.S. consortiums, host agencies, and national accounts.• Collaborated with hotel executives to align strategies, enhance sales through preferred tour operators, and restructure channel strategies, leading to improved direct sales and overall sales productivity.

Vice President of Sales and Business Development: 2017 – April 2023● Establish and maintain productive working relationships with Travel Advisors, Tour Operators, Tourist Boards, and airline travel partners.● Provide leadership to hotel management personnel in developing strategies and policies to meet revenue objectives and oversee activities in support of niche marketing initiatives for Groups, Weddings, and Golf.● Lead strategy and development of North American Consortiums, Host Agency Accounts and National Leisure Travel Accounts.● Work within matrix system to oversee all distribution channels in North American market including Tour Operator, Retail, Wholesale, B2B, OTAs, and owned channels.● Oversee the US and Canada Business Development teams to provide regional support to travel advisors.● Introduced Iberostar Pro to travel advisors enabling them to directly purchase all our AME and EMEA Hotels and Resorts and earn up to 16% commission.● Launched Coral Level, the first luxury hotel concept for families at Iberostar Selection Bavaro, Punta Cana.● During the Covid-19 pandemic, worked closely with US retail and TTOO partners to protect leisure Group business, saving over 50% of the business by providing flexible deposit and cancellation policies.● Led the introduction of Iberostar's COVID Protocols to the trade industry and implemented a strategy to re-open Resorts in Mexico, Jamaica, and Dominican Republic.● Worked with Crisis Management team to overcome challenges related to the tainted alcohol situation in Mexico and the Dominican Republic, and to change security protocols to restore confidence among US travelers.● Introduced and positioned Iberostar Hotels in CUBA to the US Market. Contracted and promoted 16 properties in CUBA.Helped 8 hotels earn AAA Four Diamond ratings, and one to become recognized as Condé Nast Best Hotel in Mexico.

• Create and manage Iberostar North America sales and marketing organization including Contracting/Pricing and Groups. Total organization consists of 26 team members in the US; 22 in Mexico; and 2 in Jamaica.• Serve as Brand Ambassador and official spokesperson for Iberostar in North America• Revenue generation across all of North America (the United States and Canada) for Iberostar hotels in Mexico, Jamaica, the Dominican Republic, and the United States. • Responsible for sales for more than 8,000 total rooms:- 3,900 rooms in Mexico- 2,900 rooms in Dominican Republic- 1,000 rooms in Jamaica- 205 rooms in the United States• Establish and maintain productive working relationships with travel agents, tour operators and airline travel partners • Implement the Iberostar brand strategy directly to consumers• Provide leadership to hotel management personnel in developing strategies and policies to meet revenue objectives • Oversee activities in support of the Groups, Weddings and Golf niche marketing initiatives • Hire and manage separate advertising and global public relations agencies, ensuring all communications adhere to brand standards and are an effective use of resources

● Opened three additional hotels in Mexico, and two in the Dominican Republic● Opened first US sales office in Miami with one employee. Began to expand relationships with Tour Operators and Travel Agents that would form the foundation for the growth of the brand.● Conducted feasibility study and opened the first two Iberostar hotels in Mexico, and two hotels in the Dominican Republic. Contribution included identifying the locations, recommending the type of product to build, and establishing pricing structures.Generated revenue from across all North America (the United States and Canada) for Iberostar hotels in Mexico, Jamaica, the Dominican Republic, and the United States