John Low Email & Phone Number

Transforming customers into subscribers. Increasing LTV and Subscriber Revenue.

Singapore

• Led Audience strategy for Circulation Division, including lifetime value, churn prediction, subscription propensity prediction, among others.• Unified User Consent Tracking system to be PDPA compliant to cater for various businesses. (Newsletters/Marketing/Events).• Standardised interpretation of audience analytics across Circulation, Editorial, Product and Advertising. • Designed Data dashboards on Google Data Studio and Tableau to monitor key metrics in first-party engagement and churn metrics.• Pioneered revenue-driven engagement strategy across divisions. • Managed internal & external Tech projects to achieve engagement and churn outcomes (Subscribe with Google, Salesforce Service Cloud, Marketing Cloud revamps, App Product Roadmaps).

Central Singapore

• Established SPH’s first in-house performance marketing team. Regained control of performance marketing from external agency and grew the in-house team from 2 to 7.• Optimized Divisional budget for customer acquisitions across Facebook, Google Search, Youtube channels, reducing acquisition costs by 70%.• Lead the divisional acquisition strategy and grew the subscriber base of new digital products to 30% of total subscriber base.• Managed the development, launch and marketing of SPH’s Award Winning News Tablet product which doubled the digital subscriber base in 3 years. • Led business objectives in cross-divisional experiments. (Rewards points / Overseas expansion / Metered Paywall / Dynamic Paywall )• Translate complex business requirements into specifications for the Tech to complete and deliver.

Singapore

• Pioneered Edumatters, an education news website attracting over 30,000 daily organic pages views.• Designed and publicised Geo-location ads for tuition centres prior to availability on Facebook.• Engineered the algorithm and iterative tests for Tutate, an Intelligent Personalised Primary School Math Curriculum.

Subject Head (Learning Technologies)• Worked with different subject heads to develop 2 years worth of digitized learning experiences.• Organized and drove multiple parent dialogues to inform , educate and convince them of the 1:1 Computing Program of the school.• Planned the logistics and processes to enable all students in the 2 levels to have their own computing device.• Worked with service provider to ensure network connectivity to support the school's 1:1 Computing program.Educator• Designed pedagogies to help students discover their subject curriculum.• Implemented Inquiry based learning in my mathematics classes.• 5E's approach: Engage, Explore, Explain, Elaborate, Evaluate.Staff Duties• Time tabling team: Worked with a team of 3 to ensure a working time table for all teachers every term.• Daily Relief Planning: Designing and implementing a system for relief allocation to ensure fairness amongst the educators.• Exam Committee: To look into the integrity of the examination process and examination discipline cases.

- Learn about new financial products as well as competitor analysis.- Prudent financial planning according to customer needs.- Meet and greet all customers at bank branch.

Cecil Street

- Learn about new financial products as well as competitor analysis.- Prudent financial planning according to customer needs.- Meet and greet all customers at bank branch.

Business Analytics

Business Analytics introduces quantitative methods used to analyze data and make better management decisions. This course is not based.

Bachelor Of Computer Engineering, Computer Engineering

O Level, Secondary Education

Activities and Societies: Table Tennis, Boys Brigade, Chinese Chess, International Chess.