• Develop and elevate THE ICONIC’s visual brand identity by ideating concepts and collaborating with creative leads and stakeholders through all design stages, from brief to delivery.• Design and deliver multi-platform digital assets across web, app, social, print, and large-scale formats for interiors and events, partnering with cross-functional teams to meet day-to-day design needs.• Lead strategic initiatives to optimise production processes, managing high volumes of image and video operations efficiently.• Coach and mentor team members to foster a culture of learning, empowerment, and professional growth.• Oversee KPIs, deadlines, training, and quality assurance to ensure scalable standardisation across production workflows.• Collaborate with creative, studio, and visual leads to execute content strategies that drive sales and resonate with target audiences.• Conduct data-driven reviews and prepare reports to support informed, strategic decision-making and operational innovation.• Implement Agile performance management standards to enhance team productivity and efficiency.• Initiate cross-functional meetings to identify process gaps and translate strategic goals into actionable growth plans.• Engage in global innovation workshops to share best practices and adapt strategies from sister companies.• Develop visual style guides, templates, and workflows to ensure brand consistency and efficiency.• Perform quality control inspections on imagery and videos, reducing return rates and enhancing customer satisfaction.• Leverage AI tools to optimise creative workflows, enhance production processes, and drive innovation.

• Maintain the quality and retouch all outgoing images.• Edit and produce video content.• Retouching, colour correcting and following image guidelines accurately.• Responsible for quality control if imagery supplied and retouched by a third party.• Working autonomously on large amounts of images and videos while meeting daily targets and KPIs.• Actively problem-solving imagery issues that may arise efficiently and effectively.• Deliver multi-platform assets across all platforms (ranging from web, app, & social media). • Ensure all assets fall within company style guides and standards. • Assist in the development of systems, policies and strategies, which support the production team in producing work of superior quality and standard.

Sydney's new flagship orchestra is a not-for-profit Co-operative owned and operated by the musicians and the music lovers of Sydney.• Designed the logo and brand collaterals • Created posters for concerts & events• Created artwork for social media posts

Freelancing as a graphic designer and photographer. Work includes: • Corporate identity design and branding, F&B outlets collateral designs. • Photographed weddings, couples, portraiture, and events.

• Managed and mentored a successful Creative team with a low turnover rate, including senior and junior permanent and contingent workforce.• Collaborated with sales teams and directors to create impactful advertisements for diverse local and national clients.• Oversaw production flow in both print and digital platforms, ensuring efficiency and quality.• Developed creative guidelines, technical specifications, and templates for optimal production.• Ensured quality control over artwork, providing creative direction throughout the process.• Accountable for meeting deadlines, planning print schedules, and generating cover ideas.• Designed advertisements, retouched images, created magazine covers, and processed print-ready files.• Created staff training manuals and key marketing materials for sales.• Managed the update of the website and mobile app, designing animations, and delivering EDMs while maintaining a social media presence.• Provided services and managed relationships with 200+ clients, strategically managing creative and marketing strategies for businesses of various sizes and industries, including notable brands like Harvey Norman, Priceline Pharmacy, Subway, Hungry Jacks, and McDonald’s.• Spearheaded key visuals for the company’s masterbrand reset, covering new branding, App, and Web design.• Led the shift from traditional media to a web, app, and social media-focused approach, broadening the audience reach.• Contributed to director meetings, shaping marketing strategies, OKRs, and transformative initiatives.

• Retouched, colour corrected images for magazine cover and ads usage.• Conceptualised and created ads for local and national clients.• Designed magazine covers & assemble magazines for print.• Converted print ready magazine files for website and mobile app upload. • Performed updates of website and mobile app via the back end.• Delivered EDMs via MailChimp.

• Worked part time as a waiter, cashier, as well as an in-house graphic designer. • Designed advertisements to be published in magazines and newspapers. • Also worked on posters, brochures, banners, menus.• Organised photo-shoots.

• Prepared tutorial materials• Aiding tutors in tutorials • Attend to student's inquiries and helped them with their coursework• Participated in role-plays along with the lecturer during lectures.