John L. Penner Email & Phone Number

Principal with a focus on energy and financial sector policy in all jurisdictions across Canada. Identified as "Top 100 Lobbyist" in Canada.

Toronto, Canada Area

The CPPIB is an investment management organization that oversees more than $320B in investment assets for the Canada Pension Plan on behalf of 20 million Canadians, ranking it among the 10 largest retirement funds in the world (www.cppib.com). ● Responsible for digital campaign, social media management, speech writing, public opinion research and key message creation, while also assisting public affairs and stakeholder relations in outreach and product creation.

Toronto, Canada Area

● Responsible for the design, writing, editing, and project management of the 60 page "2017 Report on Sustainable Investing," detailing CPPIB's investment approach to integrating environmental, social, and governance factors.

Toronto, Canada Area

(15-month maternity leave contract)● Overseeing global and domestic brand management, the creation of related content, and the development of new thought leadership initiatives to drive business objectives; ● Leading the development of strategic communication materials, including corporate collateral, key messages, speeches, talking points, and briefing materials; ● Providing strategic advice to senior CPPIB executives to support them with policy makers, global industry peers, and local stakeholders; ● Advising on matters of government/industry affairs, stakeholder relations, internal communications and issues management.

Ottawa, Canada Area

The Minister of Finance develops the federal government's annual budget, tax policies, and regulations for Canada's financial institutions and, as the Vice-Chair of Priorities & Planning and ex-officio member of all cabinet committees, contributes to leading the entire government agenda (www.fin.gc.ca). ● Directed organizational communications and led strategic, policy and corporate initiatives as a key agent of the Minister; ● Managed 5 reports, 25 staff and a $3M budget; ● Advised the Minister on department priorities, cross-government trends, policy management/alignment, legislative issues, and business plans and regularly conveyed insights and talking points to Ministers (including the Prime Minister);● Frequently accompanied the Minister of Finance to domestic and international meetings (Europe, US, Israel, China, and Australian G20) as his Communications and Policy Advisor;● Oversaw all phases of the legislative approval process from development to Royal Assent; ● Managed relationships with all CEOs and Boards of Directors under Finance Canada; ● Served as the parliamentary system point person within the Minister's office, including consulting Parliamentarians on proposed legislation.

Ottawa, Canada Area

Natural Resources enhances the responsible development and use of Canada’s natural resources and the competitiveness of Canada’s resource products (www.nrcan.gc.ca).● Provided policy, communications, parliamentary and operations leadership to drive the effectiveness of a 3,000-employee department with a $3B+ budget;● Oversaw 20 staff, a $2M budget and all aspects of policy planning, communication strategies, stakeholder relations, caucus and media relations, events, social media and advertising; ● Advised the Minister on public policy and legislative matters and facilitated strong, timely Ministerial decisions and representations at Cabinet, in Parliament, and in international and stakeholder engagements;● Managed crisis communications on issues that warranted rapid, strategic responses to media/public viewpoints to influence the 24-hr news cycle on broadcast, print and social media channels;● Managed relationships with First Nations communities, municipalities, and leaders of Canadian corporations in nuclear energy, mining, oil and gas, and forestry industries; ● Frequently was the only Ministerial official with Minister on domestic/international business engagements (China, South Korea, Japan, Israel, India), including meetings with Chinese Premier Li Keqiang, Israeli Prime Minister Benjamin Netanyahu and other world leaders); ● Served as Acting Chief of Staff during absences.

Ottawa, Canada Area

● See Parliamentary Affairs leadership responsibilities from the above overview of concurrently held positions

Ottawa, Canada Area

(See previous organizational description)● Led issues management and contributed to media strategies on thousands of media articles for Finance Canada during the largest recession since the Great Depression; ● Advised and supported the Minister, The Honourable Jim Flaherty; ● Led crisis communications, strategies and the development of talking points to mitigate risks and manage issues that impacted the government’s agenda; ● Briefed the Minister and senior Prime Minister’s Office executives daily on emerging issues and related media strategies; ● Created communications materials for Parliamentary debates (speeches, talking points, and background briefing material).

Ottawa, Canada Area

(See above organizational description)● Managed relationships with approximately 200 Members of Parliament, Senators and their offices; ● Ensured that stakeholders had communication products, talking points and briefing materials on issues of interest; ● Managed special projects.

Ottawa, Canada Area

● Developed all local communications to constituents, including local press releases, speeches, direct mail, admail, advertisements and a minimum of two brochures each week for constituents; ● Established metrics for assessing the efficacy of communication products; distributed 500 direct mail pieces/week.

Ottawa, Canada Area

● Responsible for all local communications to constituents, including local press releases, speeches, direct mail, admail, and advertisements.

Surrey, British Columbia, Canada Area

● Responsible for local community engagement with stakeholders and constituents in the riding.

Ottawa, Canada Area

PBC provided marketing tools for political organizations to more effectively micro-target their constituents based on electoral and demographic trends through segementation of their jurisdictions.● Created a proprietary mailing program that allowed MPs to integrate numerous data sources, create representative geographic mapping, leverage searchable databases, accurately target their constituents on a poll-by-poll basis, and then automatically send mail based on supporter data and electoral and demographic trends; ● Developed business plan and funded the creation of prototype software.