John Pestka Email & Phone Number

Salt Lake City, Ut, Us

Salt Lake City, Ut, Us

Mountain View, California, Us

I had the unique opportunity to create my own position after making the case to my manager and the Chief Revenue Officer that I could have more of a bottom-line impact with expanded duties. My primary responsibility in this role was the construction of highly bespoke presentations and RFI/RFP responses for the company's largest Enterprise opportunities (an expansion of what I did as Principal Solutions Consultant), focusing on telling a real-time, omnichannel personalization story based on the prospect and its goals. These presentations were often paired with matching bespoke product demonstrations using a combination of ValueSelling and tell-show-tell principles.Key wins that I worked on included McKesson, Neiman Marcus, American Eagle Outfitters, JCPenney, Harley-Davidson, Amway, Belk, Cabinets to Go, Laura Canada, Reebok, Playboy Group, OluKai, Shane Co., TaylorMade Golf, Altar'd State, Roots Canada, and Eddie Bauer.Additional opportunities worked include Sephora, New Balance, Under Armour, Levi Strauss & Co., L.L.Bean, Fanatics, Hilton, CNBC, J. Crew, John Deere, rag & bone, Dr. Martens, Albertsons, Party City, Boardriders, Alo Yoga, and Sanrio.I introduced Bloomreach to the concept of Customer Experience (CX) Mapping & Gap Match, a consultative whiteboarding exercise conducted with both prospects and customers to discover selling opportunities by uncovering existing pain points and mapping technology to help bridge those gaps. This exercise proved to be incredibly effective at generating cross-sell/upsell opportunities and assisting with renewals, especially with at-risk customers.I also provided enablement on a variety of topics, including training our Customer Experience Advisors on how to do better company research to how Account Executives could be more creative with account planning and sales motions. Finally, I built the Reusables, a repository of 1,000+ slides that anyone could either plug directly into presentations or easily customize.

Mountain View, California, Us

Responsible for selling the value of the full Bloomreach Commerce Experience Cloud platform of Engagement, Discovery, and Content to both Enterprise and Growth (mid-market) prospects, primarily in B2C retail. This included the construction of completely bespoke presentations and in-product demonstrations. Opportunities I worked on in this role included Williams Sonoma, Neiman Marcus, Google, Home Depot, Pepsi, The Container Store, Adidas, JCPenney, the NFL, Kirkland's, Saks Fifth Avenue, Dun & Bradstreet, Kohl's, Boohoo, OluKai, Chewy, Nespresso, and Victoria's Secret. As opposed to Adobe where I was aligned with 2-3 Account Executives for an entire year, I rotated amongst the Bloomreach sales reps based on need and opportunity. This meant working with over 30 individual AEs, so the ability to be flexible and a strong partner to unique personalities and approaches was an emphasis.

I've created an advanced program that revolves around Aristotle's art of rhetoric and researched neuroscientific principles in order to make business presentations more intriguing, sticky and persuasive. The program serves up Delicious Neuroscientific Soup™ to sales professionals of any experience level, improving presentations using straightforward techniques that are proven to engage audiences and ultimately win deals.In November 2019, 2021, 2022 and 2023, I taught Revolutionary Presenting to undergrad and MBA students at Brigham Young University as part of Professor Bryce Borgensen's IS 590R Technical Sales course.Student feedback has been unanimously positive, with one student saying, "Honestly, I feel like I learned more in two class periods than I have my entire college career as far as relevant material."

San Jose, Ca, Us

I had dual responsibilities within Adobe's Retail Strategic vertical. I lead a team of four Solutions Consultants (SCs) that sell the value of the Adobe Experience Cloud to the largest retail and travel companies in the world. I was also an active field Solutions Consultant working sales cycles with two aligned Account Executives. My account list included Abercrombie & Fitch, Rite Aid, Kohl's, Ulta, Tiffany, and Express.We conducted pre-sales consulting and discovery work to understand a company's unique business issues before evaluating how Adobe can provide value and ROI in alignment with our sales ecosystem. Tactically, we delivered personalized presentations while quarterbacking the sales cycle in complex, multi-solution deals that often exceed $1MM in contract value.I also helped lead special internal projects to improve product demo methodology and better enable SCs using a data-driven operating model.Previously, I managed a team of SCs within the high velocity Territory Install Base business across all industries in the Western & Central regions of the U.S. That team was composed of eight (8) Cloud SCs. In a year severely impacted by COVID-19, Territory Install Base exceeded its annual quota for FY20 with the support of this team.

San Jose, Ca, Us

In my five full fiscal years at Adobe as a Sr. SC in the field, I achieved an average of over 100% aggregate attainment to my Account Executives' annual quotas. From FY15 through FY20, over $83MM in total contract value can be attributed to my work and Remarkable Presenting techniques.Key deals won included Chipotle, Rite Aid, Dollar Shave Club, Discount Tire, PetSmart, Sabre, Micron, Nebraska Furniture Mart, Green Dot, Alterra Mountain Company, Microchip, Ping, Lulu's, Farheap, Mercury Insurance, Nerium, Pacific Life, Viasat, Mitsubishi Motors, Tivo, Furniture Row, Lamps Plus, and Sub-Zero.At Adobe, I built a program entitled "Remarkable Presenting," which teaches the fundamentals of creating and delivering memorable presentations that stick & sell. In addition to using Remarkable Presenting during sales cycles with C/VP level audiences, I enable other SCs around the world. This enablement has achieved a Net Promoter Score of 9.82.Certified in ValueSelling, Demo2Win, Discovery2Win, and Duarte Presenting.

Authored an eBook on over 200 free things to do in Las Vegas for both visitors and locals.Download it for free!

Co-founded the company as a website designed to allow users to vote on whether or not they liked anything. The company eventually pivoted to create a simple, mobile-optimized survey tool for businesses.Responsible for the design, development and optimization of the UX/UI of the VoteGiant online mobile survey tool while also leading marketing, strategy, and business development efforts. VoteGiant has been utilized to gather feedback for the following:- University of Notre Dame- SPYONvegas Hot 100- Las Vegas Internet Marketing Association (LVIMA)- Girls in Tech- Digital DallasHad to voluntarily leave the company in 2015 due to a conflict of interest when joining Adobe.

Las Vegas, Nevada, Us

Responsible for optimizing the UX/UI for desktop, mobile and tablet lead generation websites including the small business loan network LendVantage.com featuring Larry King and the short-term lending site MoneyMutual.com featuring Montel Williams.Also in charge of running the online testing and personalization program using Adobe Test&Target, which includes the formulation, prioritization, execution and analysis of all test series. The first year of testing yielded over $1MM in additional profit for the company.Additional responsibilities include landing page design and optimization, data analysis, customer surveys, social media strategy, business development, implementing SEO initiatives, brand marketing, improving SEM/Email continuity, copywriting, increasing employee engagement/retention and creation of a rewards-based loyalty program.Manager of the Creative and User Experience teams (three total employees).

Las Vegas, Nv, Us

Responsible for managing the development and design teams (20 total employees) in charge of the support, maintenance, UX/UI, front-end development and web design of Caesars.com. Lead UX/UI designer for all online projects with a focus on eCommerce, the online reservations platform and the Total Rewards member section. Also in charge of web analytics and the testing and personalization program, driven by Adobe / Omniture SiteCatalyst and Test&Target, respectively. Responsible for the optimization efforts of online marketing campaigns, search engine optimization (SEO), landing page optimization and usability testing. Proud member of the Corporate Employee Engagement Task Force, dedicated to improving company culture and reducing turnover. Began career as a Sr. Web Developer with no direct reports before being promoted to Web Development Manager in 2005. Promoted to Director in 2008.

Responsible for all aspects of the Horseshoe website, including design, development, email marketing and maintenance. Developed a complete, customized email marketing and eNewsletter program from scratch. Programmed an internal job recruiting application with status tracking and messaging; an enhanced version of the application is still in use today at Caesars Entertainment. Transitioned to Harrah's Entertainment (now Caesars) after Horseshoe was acquired by Harrah's in 2004.

Responsible for the design, development and maintenance of the company's four external websites. Developed a pseudo-online booking engine application to sell stays at the company's timeshare resorts. Also helped build out the intranet, adding multiple groups and improving company communication and collaboration.

Designed, developed and maintained a news and eCommerce website devoted to Notre Dame's search for a new head football coach. Created a profitable online business selling t-shirts using guerrilla marketing tactics; never spent a dime in marketing.

Co-founded the company with three others after helping to secure funding. Responsible for the UI development of the company's core product, a small business eCommerce engine called Via E-Shop. Also led the business development and sales teams, managing a team of three.

Us

Project lead for content management system-based web development and design projects.

Chicago, Illinois, Us

Started as a network programmer but shifted to web development after taking ownership of the network team's small intranet site. Eventually began building internal websites and perl-based applications for other teams while maintaining and enhancing the networking site.