John Sun Email & Phone Number

Moraga, Ca, Us

Campbell, Ca, Us

- Developed and managed analyst relations strategy and activities, resulting in increased engagement, thought-leadership and positive mindshare from industry-leading analysts covering Unified Communications as a Service (UCaaS), Contact Center as a Service (CCaaS), and Communications Platform as a Service (CPaaS).- Guided corporate efforts across the organization to secure positive coverage in major analyst evaluations, including 7 years in a row as a Leader in the Gartner UCaaS Magic Quadrant; 7 years in a row in the Gartner CCaaS MQ and positioning as a Strong Performer in the Forrester CCaaS and UCaaS Waves- Supported public relations, quarterly earnings, internal communications and customer reference initiatives and activities.

Fremont, Ca, Us

Analyst relations, social media and public relations for Seagate Cloud Systems and Electronics Solutions (CSES) group. Product and services portfolio, via acquisitions of EVault, Xyratex and LSI, included: solid state drives and flash accelerator cards, high performance computing (HPC) and scale-out storage, disaster recovery as a service (DRaaS), enterprise backup and recovery software, purpose-built backup appliances (PBBA), cloud backup and cloud storage services.- Directed and executed all aspects of analyst relations strategy and tactics, resulting in thought-leadership and positive mindshare from industry-leading analysts and regular coverage in multiple Gartner Magic Quadrant, Forrester Wave and IDC MarketScape reports. - Established and cultivated long-term analyst relationships, beginning in 2008, to help establish the company as a pioneer in the nascent Disaster Recovery as a Service (DRaaS) market, culminating in being named a Leader in the Forrester Wave for DRaaS report in 2014, a Visionary in the Gartner Magic Quadrant for DRaaS report in 2015, and a Major Player in the IDC MarketScape: North America DRaaS Provider 2015 report.- Supported public relations, social media and customer reference initiatives and activities.

Provided analyst relations, public relations and marketing consulting services for enterprise IT and consumer electronics startups, including Wolverine Decision Technology, CopperEye, Matrix Semiconductor, Accept Software and Mediabolic. Worked closely with clients to develop positioning and messaging strategies, content and collateral, and implemented strategic and tactical analyst relations, media relations, customer reference and marketing communications programs in the United States, Europe and Asia that targeted the enterprise software, mobile devices, content and services markets.• Blogged about analysts and influencers covering the consumer technology and mobile devices, content and services market at http://mobileanalystwatch.blogspot.com/.

Spearheaded communications efforts for supply chain management enterprise software startup, working closely with the founder, executives, sales and marketing to crystallize corporate vision and product positioning strategy. - Instituted analyst relations, media relations and marketing communications programs, resulting in thought and market-leadership for the company and its products in the adaptive supply chain management software market.- Orchestrated an industry analyst relations program that positioned the company as a thought-leader in a newly emerging market, generated regular sales leads and delivered consistent research coverage in over 50 separate research reports from industry analysts such as AMR, Forrester and Gartner Group.- Drove a targeted media relations program that resulted in coverage for the company and its products in business, IT and vertical media.- Implemented reference program to leverage customers for marketing, PR and analyst activities, including the placement of success stories in analyst research reports and IT publications.

San Jose, California, Us

Formulated, implemented and managed strategic and tactical product public relations programs for three of the company's four independent business units – McAfee Anti-Virus, Sniffer Technologies and Magic Help Desk - which generated more than $600 million in revenue for the company.- Developed product positioning and messaging strategies to support business initiatives and build and sustain awareness among the industry analyst, and business and IT media communities.- Instituted a global crisis communications plan for handling computer virus outbreaks, serving as the primary US contact responsible for rapidly implementing media outreach strategies and securing coverage in leading media, including ABC World News Tonight, Nightline, CNN, and The New York Times.- Instrumental in designing and managing customer reference program to cultivate relationships with Fortune 2000 customers for use in marketing, PR and analyst relations opportunities.- Coordinated worldwide PR activities with Europe and Asia Pacific regions, and managed agency resources.

New York, Ny, Us

Provided high-tech public relations agency clients with strategic PR counsel. Planned and implemented communications and media relations programs for clients including Trilogy Software and IBM Storage Systems Division.

Developed and implemented PR and marketing programs in the Asia-Pacific, China and Hong Kong regions for clients of a leading public relations agency in Hong Kong. Clients included Hong Kong Telecom, Fujitsu China, the Singapore Government; the Singapore Tourist Promotion Board, the Hong Kong Tourist Association, Planet Hollywood and Jaguar Cars.