President
CurrentGreen Room Strategy provides artist management consulting, marketing strategy, and project development for professional artists and organizations.The modern music business is not about shoehorning old methods onto new platforms, it’s about creating a new collaborative reality with focused intent. We partner with clients to form intelligent plans that create momentum and advise them how to maximize their royalties and fees through long-term strategic planning. The same principles that govern artist-fan relationships translate to helping organizations build and maintain customer loyalty.Our art-first and fan-centric approach ensures that all business development and data driven decisions are rooted in the service of the art. We collaborate with clients to refine their target audience, optimize their web presence to attract the right fans, and deploy marketing & advertising campaigns to move those fans from casual connections to dedicated ambassadors. The genuine Artist-Fan connection is what attracts and retains the core fans who will want to buy albums, tickets, merchandise, and actively participate in the community over the long term.We also help clients learn how to effectively navigate the music industry through proven relationship building activities and how to quantify their audience to decision makers in order to attract new business opportunities. This is accomplished through the following methods;One-on-one coaching sessions with customized strategies, marketing services, strategic partnerships, and project development.Clients include:Alan Parsons, William Lee Golden (Oak Ridge Boys), Paul Mecurio (The Late Show with Stephen Colbert), Bishop Lamont, The Pitch Meeting (Nashville), Phillip Lassiter, The Holy Knives, Musicology SB, Johnny Irion, Rudresh Mahanthappa, Simon Novsky, Archive Recordings, Emile Millar, WOLFCHILD, FestForums, and many more.
