John Lusty
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John Lusty Email & Phone Number

Founder and President at Iconic
Location: London, England, United Kingdom 19 work roles 4 schools
1 work email found @iconicgames.io 1 phone found area 773 LinkedIn matched
✓ Verified Jul 2026 4 data sources Profile completeness 100%

Contact Signals · 1 work email · 1 phone

Work email j****@iconicgames.io
Direct phone (773) ***-****
LinkedIn Profile matched
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Current company
Role
Founder and President
Location
London, England, United Kingdom
Company size

Who is John Lusty? Overview

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Quick answer

John Lusty is listed as Founder and President at Iconic, a with 25 employees, based in London, England, United Kingdom. AeroLeads shows a work email signal at iconicgames.io, phone signal with area code 773, and a matched LinkedIn profile for John Lusty.

John Lusty previously worked as Founder and CEO at Iconic and CTO at Noon - The Social Learning Platform. John Lusty holds Ma(Hons), Computer Science With Physics & Maths from University Of Cambridge.

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Email format at Iconic

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{first}@iconicgames.io
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Profile bio

About John Lusty

I am a computer science graduate from the University of Cambridge, with 20 years professional experience in senior software engineering roles leading teams of up to 140 people covering autonomous vehicles, virtual reality, social networks and AAA games (both development and publishing). I love working on ambitious projects with creative teams.I have a strong track record building highly successful large engineering teams; including proposing, founding and leading the Oculus London Studio and leading all engineering for Five AI.I've moved several times between managing teams and working as a hands on individual contributor and enjoy all aspects of building software engineering teams and software products.Ultimately two things are important to me in my work. Firstly to make myself as useful as possible whether that is hands on writing code, building teams, defining strategy or generally making problems disappear. And secondly to make sure everyone has fun, is able to do their best work and can be proud of what they and their team achieve.Career Highlights:1) Started a new engineering office in London for the top European AV startup FiveAI to delivering game changing self driving car simulation capabilities. The strength of the simulation business led to the acquisition of the company by Bosch.2) Proposed and started the very successful Oculus London Studio. Delivering ReactVR/React360, Oculus Rooms, Oculus Photos, Oculus Videos, and other key products.3) At Square I helped (with a strong team) bring to market some very successful games that would not have seen light of day otherwise get made:• Championing the critically acclaimed Life is Strange when others didn't believe in it• Working two jobs (exec producer as well as technology director) to ensure that Sleeping Dogs was brought to PS4 & XBox One, to very strong financial success

Listed skills include Game Development, Xbox 360, Ps3, Artificial Intelligence, and 46 others.

Current workplace

John Lusty's current company

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Iconic
Iconic
Founder and President
London, GB
Website
Employees
25
AeroLeads page
19 roles · 4 years

John Lusty work experience

A career timeline built from the work history available for this profile.

Founder And President

London, Gb

Founder And Ceo

Current

London, Gb

London's newest AAA games studio.VC backed and built by veterans of the games industry and AI experts.Hiring now

2023 - Present ~3 yrs 6 mos

Cto

London, Gb

Operating in countries across the Middle East, North Africa, India and Pakistan to provide equal opportunities for all children to access the very best educations

May 2021 - Aug 2023

Engineering Director

Santa Monica, California, Us

Leading engineering on Snap's social mapping application Zenly before it was sadly shutdown by Snap.

Sep 2020 - May 2021

Chief Technology Officer / Advisor

London, England, Gb

Helping scale engineering at a startup focused on helping everyone make better use of their data.

Mar 2020 - May 2021

Vp Engineering

Cambridge, Cambridgeshire, Gb

FiveAI is the leading autonomous driving company in Europe. I oversaw all engineering management across the company, 120 engineers, directors & managers, product managers and 3D content creators in Bristol, Cambridge, Edinburgh & London working on all aspects of autonomous vehicle technology stack and tooling.

Apr 2019 - Mar 2020

Vp Simulation

Cambridge, Cambridgeshire, Gb

I built and led a mixed team of engineers, engineering managers, product managers and content creators in the London office which I founded to provide simulation capabilities for the rest of the company that both enable our Autonomous Vehicles to learn and improve more efficiently and are used to test our cars before putting them on the roads.We built a set of simulation capabilities including generation of very high fidelity, photo-realistic simulation and very efficient high scale simulations for both training data generation and test & verification.

Feb 2018 - Apr 2019

London Site Lead / Founder - Oculus London

Menlo Park, Ca, Us

I proposed, started and led the Oculus Engineering office in London, personally hiring all the initial cross functional team and founded the Oculus London studio; the first Oculus product development office outside the US in 2015. By the time I left we had grown to over 40 engineers, artists, designers, QA, user research, product and project managers. London contributed to the establishment and improvement of the Oculus platform with:React 360----------https://facebook.github.io/react-vr/We proposed and built React 360 (formerly called React VR) which is now the core technology that powers Oculus 1st party apps and much of Oculus's Web VR content.This tech is also used by external partners (TripAdvisor, AirBnB, NY Times and others). ReactVR fast established itself as a key global technology for building VR applicationsVR in the Facebook Newsfeed---------------------------------We brought ReactVR and the experiences it powers to the Facebook news feed. This propelled great immersive VR experiences such as the Jumanji experience starring The Rock, the British Museum VR tour and others to far far larger audiences (multiple millions of views) than they could previously.Oculus Rooms----------------https://www.oculus.com/experiences/gear-vr/1101959559889232/Oculus Rooms is a social VR experience available on GearVRThe flag-ship Gear VR social experience; join friends and family in VR to watch videos, play games, or just hang out and chat.Oculus Photos----------------Photos was completely rewritten using React VR and is a cornerstone Oculus app for viewing 360 media,Oculus Cinema-----------------Videos was completely rewritten using React VR and is another cornerstone experience.The London office also delivered the DRM and playback system for Rift when it was in danger of not being ready in time for Rift launch.

Nov 2015 - Feb 2018

Senior Software Engineer/Engineering Manager

Menlo Park, Ca, Us

I was hired into Facebook as a Software Engineer. But quickly got roped into founding the Oculus London studio. I spent one cycle successfully exceeding expectations as a software engineer and I also led an Ad Tech team for video campaign marketing within the Facebook London office and rebuilt the video delivery backend and a new tool for campaign advertising.

Jun 2015 - Feb 2018

Executive Producer

London, Greater London, Gb

I campaigned long and hard to bring Sleeping Dogs to new-gen consoles in the face of opposition in the form of lack of belief in likely sales and in the next-gen consoles. And when I won a consensus there were no product managers available to pick up the product so I agreed that I would act as the exec producer for the project in addition to continuing as worldwide technical director across all projects.Working with UFG in Vancouver, I oversaw all areas of development (engineering, production, design and art) as well as leading with QA, brand, marketing and sales. I was the top decision maker from creating the proposal to delivering Sleeping Dogs: Definitive Edition a PS4, XBox One & PC product for all territories.The game was shipped ahead of the originally scheduled time, on budget and went on to achieve great reviews and continues to exceed sales forecasts. It was considered a strong financial success for the business.

Dec 2013 - Jun 2015

Worldwide Director Of Technology

London, Greater London, Gb

Square Enix is one of the largest publishers of AAA games, (9th by revenue globally when I joined). I had technical oversight of all Square Enix external studios and projects in Europe, Russia, America and Canada. At peak 6 studios, 7 projects, 150+ engineering staff. Including projects on current & new-gen consoles, handhelds, mobile, tablet & PC platforms. Responsibility for internal projects, back-end systems & infrastructures and shared technology and collaborations with external providers and middle-ware companies.Responsibilities included:* Multiple titles and studios* Console, PC, Handheld, Mobile, Tablet Games* Strategic planning* Product road-maps* Risk management* Green lights* P&L* Milestone approvals* Release management* Due diligences* Contract negotiations* Tech collaborations & shared tech* Back-end systems & infrastructure* Middle-ware and platform holder liaisons * Ensuring we make great games on time and in budget* Technical teams across America, Canada, Europe & the UK totalling over 150 staffProjects included:* Just Cause 3* Sleeping Dogs* Life is Strange* Nosgoth* Heroes of Ruin

Nov 2011 - Jun 2015

Technical Director (Lead Code Ninja)

Cambridge, Gb

Reporting to the chief technical ninja I was responsible for building and managing a large team of programmers and technical designers building AAA projects for playstation and xbox.Responsibilities Incuded: * Developing technical strategy in the studio * Building and growing the technical team * Oversight of technical architecture * Technical responsibility for delivering our titles on time, on budget and to quality * Ensuring code quality * Team scheduling and planning * Working with and supporting the wider studio * Identifying and reducing development risks * Oversight of technical design documentation * Establishing development approach and strategy, including the adoption of agile methodology, peer reviews, use of static code analysis, etc. * All aspects of recruitment and staffing planning * Conducting staff appraisals * Multi-SKU Development * Research, evaluation & decision making regarding middleware and future tech development * Publisher & platform holder relations * Managing engineering teams and collaborations between Ninja Theory and Sony

Jan 2003 - Nov 2011

Lead Coder

Cambridge, Gb

Promoted internally into the lead game-play code role I was initially responsible for a small team of coders which quickly grew to a very large team.

Mar 2005 - Nov 2007

Senior Programmer

Cambridge, Gb

Promoted to Senior Programmer I worked extensively on all of the game-play systems in Heavenly Sword.

Jan 2004 - Mar 2005

Programmer

Cambridge, Gb

Initially hired on a 3 month temporary contract, I was taken on permanently as a generalist programmer working on Heavenly Sword.After Argonaut entered administration Just Add Monsters was renamed Ninja Theory.

Jan 2003 - Jan 2004

Lead Programmer / Senior Programmer / Principal Programmer

Gb

Lead programmer in a small team working on two childrens games which both went on to be multi-million selling titles based on the Thomas the Tank Engine license.Responsible for AI, general gameplay code and tools programming for Starsky & Hutch for PC, PS2, XBox and Gamecube.Developed a very successful in house scripting language specifically tailored to games development which is still in use at other studios to this day.Developed all the in house games networking systems. Unfortunately never used in a game due to design constraints.

Mar 2000 - Jan 2003

Programmer

Saint-Mandé, Île-De-France, Fr

Ubistudios formerly Grolier Interactive.Generalist Programmer.

Jun 1999 - Feb 2000

Consultant

Anderson Software

Responsible for the development of multiple bespoke software projects for multiple clients.

Oct 1998 - Jun 1999

Technologist

Hmgcc - Her Majesties Governements Communications Centre

REDACTED

Jul 1998 - Oct 1998
4 education records

John Lusty education

Ma(Hons), Computer Science With Physics & Maths

University Of Cambridge

Computer Science

University Of York

A-Levels

Aylesbury Grammar School

Gcses

Ousedale Comprehensive
FAQ

Frequently asked questions about John Lusty

Quick answers generated from the profile data available on this page.

What company does John Lusty work for?

John Lusty works for Iconic.

What is John Lusty's role at Iconic?

John Lusty is listed as Founder and President at Iconic.

What is John Lusty's email address?

AeroLeads has found 1 work email signal at @iconicgames.io for John Lusty at Iconic.

What is John Lusty's phone number?

AeroLeads has found 1 phone signal(s) with area code 773 for John Lusty at Iconic.

Where is John Lusty based?

John Lusty is based in London, England, United Kingdom while working with Iconic.

What companies has John Lusty worked for?

John Lusty has worked for Iconic, Noon - The Social Learning Platform, Snap Inc., Iotics, and Fiveai.

How can I contact John Lusty?

You can use AeroLeads to view verified contact signals for John Lusty at Iconic, including work email, phone, and LinkedIn data when available.

What schools did John Lusty attend?

John Lusty holds Ma(Hons), Computer Science With Physics & Maths from University Of Cambridge.

What skills is John Lusty known for?

John Lusty is listed with skills including Game Development, Xbox 360, Ps3, Artificial Intelligence, Game Design, Computer Games, Console, and Gameplay.

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