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Founder and strategic advisor at the intersection of media x tech x consumer. Senior executive, operational and entrepreneurial experience identifying, building and running new businesses for Fortune 500 and high-growth digital upstarts including Disney, Google, DreamWorks, AwesomenessTV, ViacomCBS, Sanrio / Hello Kitty, Tastemade, IPG and many more. Lead driver of strategic planning, new business models, go-to-market and business development / partnerships that fuel growth via enterprise value creation, short and long term monetization, business model diversification and DTC proximity. Current Founder & Managing Partner of illum, a boutique strategy and operations firm based in Los Angeles. Active client partners include YouTube, Discovery / Oprah Winfrey Network, Fox / Blockchain Creative Labs, Lingokids, Riot Games, Electronic Arts, Podium Audio, Jubilee Media, Hellosaurus and more.Areas of Expertise and Industry Activation: Digital Entertainment * Strategy Consulting * Direct-to-Consumer * Digital Audio (Podcasting, Audiobooks, Music) * Commerce (O&O, Marketplaces, Flexible Business Models) * Global Strategy and Expansion * Marketing and Brand Strategy * BD and Strategic Partnerships * Fund Raising and M&A Advisory Misc highlights include:• Added over $350MM in new deal value to clients since 2020• 2010 MBA @ USC Marshall School of Business in Strategy and Entrepreneurship• Multi-Founder of $MM companies across Media, DTC, CPG, Retail• Featured speaker and quoted in pubs such as Digiday, Axios, Bloomberg, The Information
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Founder And Managing PartnerIllumLos Angeles, Ca, Us -
Founder / Managing PartnerIllum Sep 2019 - PresentLos Angeles, California, Usillum is a modern strategy firm built to spotlight and accelerate best-fit and emerging growth solutions for ambitious companies and leaders. Our mission is to unite dynamic media, tech and commerce companies with their greatest future potential by delivering actionable intelligence, strategies and execution plans that unleash new, transformative growth.
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Co-Founder / ChairmanEdoughble Sep 2013 - PresentLos Angeles, Ca, UsEdoughble is a digital native turned omni-channel CPG brand on a mission to cultivate happiness one bite of cookie dough at a time. Our best-in-class line of edible cookie dough products are sold DTC at Edoughble.com and via our flagship Los Angeles Edoughble Sweet Shop, and are also available in 1000+ stores including some of the finest, natural and conventional national grocery stores including Whole Foods Market, Wegmans, Meijer, HEB's Central Market and many more. -
Co-Founder / PrincipalDoing Work As Llc Sep 2017 - Sep 2019Los Angeles, California, UsDoing Work As is a media, tech and commerce intelligence and advisory company. Built by Fortune 500 strategists and operators helping companies solve for tomorrow, starting today. Our expertise and foresight position our clients at the forefront of major marketplace shifts, helping to prepare for sustainable success by optimizing current priorities and unlocking new thinking and revenue opportunities. Our client roster includes industry leaders, niche independents and innovative upstarts such as Google, YouTube, Viacom, FilmNation Entertainment, Whistle Sports, Chive Media Group, and more. -
Global Head Of Direct To Consumer And EcommerceDreamworks Animation Jun 2014 - Dec 2016Glendale, Ca, UsStudio-wide Global Head of all Direct to Consumer and Ecommerce Marketplace business initiatives and strategic partnerships (e.g., Amazon) for all DreamWorks and AwesomenessTV franchises, talent and properties. -
Disney Interactive | Sr. Manager, Global Business DevelopmentThe Walt Disney Company Sep 2013 - Jun 2014Burbank, Ca, UsGlobal business lead and partnership manager for Interactive Worlds group, driving core market growth, new market entry, distribution partnerships, and new commerce initiatives for the #1 kids online virtual world, Club Penguin. -
Disney Media Networks | Sr. Manager, Product StrategyThe Walt Disney Company Nov 2012 - Oct 2013Burbank, Ca, UsLeading digital product strategy, business development and monetization on new and emerging distribution platforms.
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Disney Consumer Products | Manager, Digital Marketing & Business DevelopmentThe Walt Disney Company Nov 2010 - Nov 2012Burbank, Ca, UsLed new media (social, local, mobile, etc) innovation, marketing strategy, and emerging business opportunities for the $1.2B vertical retail division of The Walt Disney Company.
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Disney Media Networks | ConsultantThe Walt Disney Company Jun 2010 - Nov 2010Burbank, Ca, UsManaged a corporate-wide initiative – on a Disney Channel multimedia platform that reaches 300 million US households – to reevaluate and formalize marketing partnership practices and guidelines, identify incremental revenue opportunities, and operationalize a new campaign approval process.
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Disney Consumer Products | Graduate Associate, Strategic PlanningThe Walt Disney Company Jun 2009 - Aug 2009Burbank, Ca, UsManaged strategic planning projects with internal North American leadership team to quantitatively and qualitatively map out financial and productivity metrics for new 2010 'Imagination Park' store concept roll-out.
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Mccann Erickson | Account Executive, Nestlé BrandsInterpublic Group (Ipg) Aug 2005 - Jul 2008New York, Ny, UsManaged advertising campaign strategy, research, planning, creative testing, content production and campaign execution across digital, TV, print and OOH media for industry leading Nestlé brands including Nesquik, Coffee-mate, Taster’s Choice, Carnation Instant Breakfast and Good Start.
John Lustyan Skills
John Lustyan Education Details
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Usc Marshall School Of BusinessStrategy And Entrepreneurship -
Uc Santa BarbaraEnglish
Frequently Asked Questions about John Lustyan
What company does John Lustyan work for?
John Lustyan works for Illum
What is John Lustyan's role at the current company?
John Lustyan's current role is Founder and Managing Partner.
What is John Lustyan's email address?
John Lustyan's email address is jo****@****llum.dk
What is John Lustyan's direct phone number?
John Lustyan's direct phone number is +131046*****
What schools did John Lustyan attend?
John Lustyan attended Usc Marshall School Of Business, Uc Santa Barbara.
What skills is John Lustyan known for?
John Lustyan has skills like Strategy, Marketing Strategy, Digital Strategy, Digital Marketing, Business Development, Entrepreneurship, Digital Media, Marketing, Social Media, Start Ups, Strategic Planning, E Commerce.
Who are John Lustyan's colleagues?
John Lustyan's colleagues are Sarah Gray.
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