Powering Connections to the World of ExperiencesProviding easy to integrate online solutions to expand and grow ancillary revenue from tours and activities globally.

Member of the Executive Management team responsible for definition and implementation of the sales and marketing strategy for City Wonders Group, with primary responsibility for global distribution, eCommerce, customer acquisition, customer experience and brand positioning.Responsibilities- Road mapping innovative Digital, Distribution, Marketing and Brand Strategies, prioritising technological transformation and customer acquisition - Driving revenue generation by assessing existing sales channels to address underperformance and pursue business development opportunities - Build and develop senior and C-level relationships with key partners in the travel and travel technology industries- Spearheading digital continuous improvement initiatives company-wide, as well as owning web migration- Directing a team of 25 cross-functional employees including: Direct Sales (web and call centre), Distributor Sales (OTAs) and Marketing Services (Acquisition, Brand, CRM, Content, Online, Social, PR)- Building a consistent experience for the customer across platforms and business lines

Responsible for the definition and execution of the online strategy per country & website, focusing on a strong innovative marketing approach and eCommerce best practice. Responsibilities- Managed a large, multi-cultural team covering Online Marketing, Channel and Production management - Defined and executed online strategies across five brands (Smartbox, Bongo, La Vida es Bella, CadeauBox, DakotaBox) and nine countries (FR, DK, SE, BE, NL, IT, ES, DE, CH), collaborating with cross-functional partners to prioritise return on investment and online sales growth - Spearheaded online acquisitions (PPC, Display, Affiliate, SEO, Adwords, Retargeting and Mobile), partnership and marketplace agendas - Enhanced user experiences through promotional campaigns, improved site navigation/content, and checkout funnel - Acted as primary point of contact for all eCommerce queries and decision-making, establishing clear expectations to ensure tactical plans were met globally - Optimised merchandising and product performance through web analytics, targeted web development, appropriate product strategy, and effective stock controlAbout Smartbox:Smartbox is the flagship brand of Smart & Co Group. Founded in 2003, Smartbox launched in France the concept of thematic gift boxes and has achieved strong growth since inception. Smart & Co is proud to be recognised today as the European leader in thematic gift boxes across nine countries.

Executive Management responsibility for Eason's online properties, including strategic planning, platform identification & implementation, site design & usability, visitor & sales growth, CRM, customer care and digital marketing.Key Achievements- Developed a 3-year strategic plan to grow eCommerce business, supporting company restructuring initiatives - Rebuilt the eCommerce infrastructure, realising a 500% growth in online sales, becoming one of the top stores in the Eason portfolio - Exceeded expectations for product availability, quality and order processing timelines through effective collaboration with Supply Chain and IT business divisions - Winner of 2012 Retail Excellence Ireland Awards: ‘Best Online Customer Experience’ and ‘eCommerce Website of the Year’Responsibilities- Actively participated in Senior Management Meetings, supporting colleagues to deliver successful outcomes - Motivated the eCommerce team and encouraged career progression: monitoring workloads, delegating tasks, and offering training opportunities - Aligned eCommerce strategy with Eason Business Plans, so that all internal and external employees, partners, suppliers, and contractors understood objectives and KPIs - Championed a multi-channel approach, exploiting new opportunities and minimising conflict with Retailers/Franchisees - Coordinated eCommerce development: selecting and replacing the eCommerce infrastructure; standardising supply chain and logistics; and enhancing site architecture, aesthetics, navigation, content and usability

Devised and implemented the European Digital Marketing strategy. Developed and execute major online commercial initiatives, while ensuring the customer is at the center of all online developments by applying User Centered Design principlesResponsibilities- Instigated and managed the website redesign based on User Centred Design principles across commercial, customer care and self-service functionality to improve usability and sales performance - Devised and implemented the Digital Marketing Strategy for each of the 22 markets - Maintained brand identity across all marketing activity - Presented project plans, deliverables, scope and budgets to internal and external C-Level executives for approval - Acted as an ambassador for the marketing department in areas as diverse as Information Technology Project Planning, Terminal 2 Migration to Promotion Planning

Developed online strategies to increase traffic to o2.ie and increase the percentage of company sales achieved online, including specific online mobile propositions and promotions, covering devices, mobile voice, text and other data services, extending from idea generation to implementation.Responsibilities- Constantly evaluated strategies and performance across the website to improve site traffic and drive sales - Devised online marketing strategies, budgets and targets, gaining approval from the Marketing Director - Liaised with internal stakeholders including Advertising, PR, and Market Research agencies to analyse customer expectations, stock, budgets, pricing and promotions

Development and management of all sales and marketing activity associated with the company’s products. Specific focus on targeted and cost effective programmes with clear sales and revenue deliverables across three sales channels (Online, Retail and Call Centre), including the formulation and implementation of the online channel shift strategy.Responsibilities- Ensured consistent, integrated approaches were taken across Marketing, Sales and Technology, introducing valuable customer propositions- Collaborated with the IT Department to manage timelines and monitor project progress for online development - Defined targeted, cost-effective internet, retail and call centre sales programmes - Fully accountable for all eCommerce activities, executing commercially viable strategies including website redesign