John Malley

John Malley Email and Phone Number

Retirement @ Denver, CO, US
Denver, CO, US
John Malley's Location
Denver Metropolitan Area, United States, United States
About John Malley

Hi! I'm an omnichannel marketing and communications leader who helps companies provide measurable value in internal/external communications, marketing strategy, demand generation, product marketing, marketing communications, and more. I'm well-versed in developing omnichannel, content-driven strategies and tactics for marketing programs that drive revenue growth and generate demand. I'm also skilled in coordinating multiple marketing personnel to cover all aspects of brand performance including identifying business opportunities and issues and establishing market presence within online, retail, and channel environments. I've achieved success in startup companies as well as in large, matrixed organizations. Specialties: Internal/External Communications, Demand Generation, Lead Generation & Management, Content Marketing, Inbound/Outbound Marketing, Multi-channel Marketing Strategy, Marketing Communications, Marketing Automation, Product Marketing Leadership, Digital Marketing Strategies and Campaigns, Product Positioning and Branding, Sales Collateral and Support, Corporate and Product Brand Management, New Product Launch, Press/Public Relations, Creative Direction for Web and Print.

John Malley's Current Company Details
Career Break

Career Break

Retirement
Denver, CO, US
John Malley Work Experience Details
  • Career Break
    Retirement
    Career Break
    Denver, Co, Us
  • Lexia Learning
    Director Of Regional Marketing And Abm
    Lexia Learning Jul 2021 - Dec 2022
    Concord, Ma, Us
    Aligning marketing programs with regional sales objectives to achieve booking targets, drive lead generation, nurturing, and close. Built staff of 20 and managed 1.4 million budget.
  • Aci Learning
    Senior Director, Marketing - Enterprise / B2B
    Aci Learning Apr 2020 - Jul 2021
    Centennial, Colorado, Us
    Oversee Enterprise marketing efforts for North America and Globally. Develop the company's B2B demand generation strategy to drive new business, as well as expand the existing customer base.
  • Houghton Mifflin Harcourt
    Senior Director, Strategic Marketing
    Houghton Mifflin Harcourt Jul 2017 - Feb 2020
    Served as lead digital marketing campaign strategist, collaborating with Product, SEO, PPC, Paid Media, internal creative agency, and Website staff. My team provided strategic guidance and tactical plans for all demand/lead gen campaigns using digital channels. • Established closed-loop analytics with Product Marketing and Sales Divisions. • Guided Product Marketing team in strategy and execution of Q4 demand-generating campaign, resulting in over $2M in closed sales and $8M in sales pipeline.• Developed real-time ROI reporting for email campaigns, producing useful metrics and data for better campaign performance reporting.• Optimized lead scoring model and lead flow from form submission through sales conversion using Eloqua and Salesforce. • Established formal buyer personas and buyer journey tactics to improve campaign ROI.
  • Houghton Mifflin Harcourt
    Senior Director, Marketing Services
    Houghton Mifflin Harcourt Aug 2016 - Jul 2017
    Increased revenue generation for B2B Field Sales across US by directing all aspects of daily operations for multiple sales and marketing teams in areas of Marketing Communications, Marketing Administration, and Value Messaging.▪ Implemented formal project management processes which improved the effectiveness of regional marketing campaigns in acquiring multimillion-dollar contracts from State Departments of Education. ▪ Slashed marketing asset creation turnaround times by approximately 50% or more through the introduction of standard templates for common marketing assets.
  • Houghton Mifflin Harcourt
    Senior Director, Field Marketing
    Houghton Mifflin Harcourt Sep 2012 - Aug 2016
    My team of regional directors of marketing and I supported regional Field Sales by providing strategic planning, execution, and measurement of B2B regional demand-generating marketing programs, events, and campaigns. • Developed and honed regional events lead gen process, contributing to $20M worth of annual sales pipeline and more than $5M in revenue.• Reduced redundant or erroneous requests by approximately 30% through implementation of new campaign request process for Field Sales, enabling greater focus of marketing resources on higher ROI campaigns.
  • Houghton Mifflin Harcourt
    Senior Director Of Marketing, Education Solutions Group
    Houghton Mifflin Harcourt 2010 - Sep 2012
    Developed and marketed innovative solution-based campaigns, collateral, presentations, and messaging for field sales. This was a tremendous experience in crafting customer-centric messaging and assets that told the value of a total solution and partnership that addressed specific persona needs and challenges, rather than just promoting discrete products and services.
  • Bfg Technologies, Inc.
    Senior Director Of Marketing
    Bfg Technologies, Inc. Nov 2007 - May 2010
    Oversaw international B2C and B2B marketing, communications, product marketing, and press / public relations strategies for company’s portfolio of personal computer products and services. Led staff of 6, including Product Marketing, Creative Design, and Customer Service. • Created and maintained leading consumer retail market share by directing online presence, event management, press relations, retail packaging, and multi-channel marketing messaging and assets.• Diversified product portfolio, improving brand recognition, and increased overall revenue by 20% by launching multiple lines of new PC hardware products, including innovative gaming / home theater PC.
  • Houghton Mifflin Harcourt
    Director Of Marketing Communications
    Houghton Mifflin Harcourt May 2006 - Nov 2007
    Boston, Massachusetts, Us
    Instrumental in updating and streamlining the marketing communications and corporate communications processes for the company’s educational and clinical assessment products.▪ Improved turn times from concept to final asset by 20% by streamlining the creative asset creation process▪ Played a key role in improving the effectiveness of marketing strategy through intensive evaluation of sales performance and overall market share.
  • Bfg Technologies, Inc.
    Director Of Marketing And Public Relations
    Bfg Technologies, Inc. Oct 2002 - May 2006
    Launched all corporate and product branding, international marketing, public relations strategies, and product marketing initiatives during beginning of business operations. • Achieved international brand recognition and #1 market share in US within 15 months.• Created review sample process earning 50+ product awards within 2 years, increasing demand and sell through.

John Malley Skills

Logo Design Brochures Adobe Creative Suite Graphic Design Posters Photoshop Illustrator Indesign Digital Marketing Banners Banner Ads Email Marketing Corporate Identity Web Design After Effects Dreamweaver Adobe Acrobat Microsoft Office Magazine Design Creativity Social Media Typography Graphics Corporate Branding Marketing Creative Direction Poster Design Advertising Layout Powerpoint Branding And Identity Packaging Mac Html5 Css3 Javascript Java Php Sql Python Web Development Wordpress Product Marketing Marketing Communications Marketing Strategy Integrated Marketing Corporate Communications Copywriting Leadership Public Relations Strategic Partnerships Management Product Management Content Development Press Releases Online Marketing Publishing Direct Marketing Trade Shows Marketing Management Brand Management Internal Communications Sales Strategy Newsletters Market Research Content Strategy Competitive Analysis Online Advertising Product Development Lead Generation Content Management Digital Strategy Social Media Marketing Multi Channel Marketing Salesforce.com Strategic Planning Media Relations Brand Development B2b Sales Process Digital Media Seo Event Planning Web Analytics

John Malley Education Details

  • Southern Illinois University
    Southern Illinois University
    Psychology

Frequently Asked Questions about John Malley

What company does John Malley work for?

John Malley works for Career Break

What is John Malley's role at the current company?

John Malley's current role is Retirement.

What is John Malley's email address?

John Malley's email address is jo****@****hco.com

What is John Malley's direct phone number?

John Malley's direct phone number is 1.617.351*****

What schools did John Malley attend?

John Malley attended Southern Illinois University.

What are some of John Malley's interests?

John Malley has interest in Animal Welfare, Science And Technology, Arts And Culture.

What skills is John Malley known for?

John Malley has skills like Logo Design, Brochures, Adobe Creative Suite, Graphic Design, Posters, Photoshop, Illustrator, Indesign, Digital Marketing, Banners, Banner Ads, Email Marketing.

Free Chrome Extension

Find emails, phones & company data instantly

Find verified emails from LinkedIn profiles
Get direct phone numbers & mobile contacts
Access company data & employee information
Works directly on LinkedIn - no copy/paste needed
Get Chrome Extension - Free

Download 750 million emails and 100 million phone numbers

Access emails and phone numbers of over 750 million business users. Instantly download verified profiles using 20+ filters, including location, job title, company, function, and industry.