John Malley Email & Phone Number

Denver, Co, Us

Concord, Ma, Us

Aligning marketing programs with regional sales objectives to achieve booking targets, drive lead generation, nurturing, and close. Built staff of 20 and managed 1.4 million budget.

Centennial, Colorado, Us

Oversee Enterprise marketing efforts for North America and Globally. Develop the company's B2B demand generation strategy to drive new business, as well as expand the existing customer base.

Served as lead digital marketing campaign strategist, collaborating with Product, SEO, PPC, Paid Media, internal creative agency, and Website staff. My team provided strategic guidance and tactical plans for all demand/lead gen campaigns using digital channels. • Established closed-loop analytics with Product Marketing and Sales Divisions. • Guided Product Marketing team in strategy and execution of Q4 demand-generating campaign, resulting in over $2M in closed sales and $8M in sales pipeline.• Developed real-time ROI reporting for email campaigns, producing useful metrics and data for better campaign performance reporting.• Optimized lead scoring model and lead flow from form submission through sales conversion using Eloqua and Salesforce. • Established formal buyer personas and buyer journey tactics to improve campaign ROI.

Increased revenue generation for B2B Field Sales across US by directing all aspects of daily operations for multiple sales and marketing teams in areas of Marketing Communications, Marketing Administration, and Value Messaging.▪ Implemented formal project management processes which improved the effectiveness of regional marketing campaigns in acquiring multimillion-dollar contracts from State Departments of Education. ▪ Slashed marketing asset creation turnaround times by approximately 50% or more through the introduction of standard templates for common marketing assets.

My team of regional directors of marketing and I supported regional Field Sales by providing strategic planning, execution, and measurement of B2B regional demand-generating marketing programs, events, and campaigns. • Developed and honed regional events lead gen process, contributing to $20M worth of annual sales pipeline and more than $5M in revenue.• Reduced redundant or erroneous requests by approximately 30% through implementation of new campaign request process for Field Sales, enabling greater focus of marketing resources on higher ROI campaigns.

Developed and marketed innovative solution-based campaigns, collateral, presentations, and messaging for field sales. This was a tremendous experience in crafting customer-centric messaging and assets that told the value of a total solution and partnership that addressed specific persona needs and challenges, rather than just promoting discrete products and services.

Oversaw international B2C and B2B marketing, communications, product marketing, and press / public relations strategies for company’s portfolio of personal computer products and services. Led staff of 6, including Product Marketing, Creative Design, and Customer Service. • Created and maintained leading consumer retail market share by directing online presence, event management, press relations, retail packaging, and multi-channel marketing messaging and assets.• Diversified product portfolio, improving brand recognition, and increased overall revenue by 20% by launching multiple lines of new PC hardware products, including innovative gaming / home theater PC.

Boston, Massachusetts, Us

Instrumental in updating and streamlining the marketing communications and corporate communications processes for the company’s educational and clinical assessment products.▪ Improved turn times from concept to final asset by 20% by streamlining the creative asset creation process▪ Played a key role in improving the effectiveness of marketing strategy through intensive evaluation of sales performance and overall market share.

Launched all corporate and product branding, international marketing, public relations strategies, and product marketing initiatives during beginning of business operations. • Achieved international brand recognition and #1 market share in US within 15 months.• Created review sample process earning 50+ product awards within 2 years, increasing demand and sell through.