Delivery & monitoring of global B2B brand marketing campaigns across 11 countries. Brand consistency compliance - Ensuring brand guidelines are adhered to across the different markets and channels.Strategise, curate content & execute social media campaigns to attract international new business enquiries (LinkedIn & Instagram).Stakeholder management internally & externally across group lead campaigns and implementation at a local level.Marketing material development and delivery for different countries and at a Group level.Guidance for other countries on use/expansion of their social media channels.Management of D.A.M. to ensure relevant collateral is maintained & available for use.Content creation agency management & management of design resources.

As the Marketing Manager for the Countdown brand, my primary responsibility is to ensure that the brand identity is effectively communicated to both national and local customers, as well as to our internal team. This involves ensuring that our Tier 1 and Tier 2 campaigns adhere to brand guidelines while maximising the value for both the customer and Countdown.In addition to my brand responsibilities, I also serve as the Product Owner for the Green & Local squad. In this capacity, I am accountable for the team's objectives and serve as a customer advocate to maximise the value created by the squad. I am also responsible for building and maintaining the health of the team, coordinating, empowering, and enabling them to deliver end-to-end outcomes.As the primary point of contact for business stakeholders, I engage in effective stakeholder management, tracking and managing cross-squad collaboration and dependencies. I ensure that the work is refined and ready to start, and the completed work meets the desired messaging and brand outcomes. I was involved in all aspects of Brand marketing, including Sustainability Initiatives, PR, Events, Local Area Marketing and Internal Communications.Ultimately, the goal of my squad was to foster communities that love our brand and appreciate the role that Countdown plays in their lives and in New Zealand.

As a Loyalty Marketing Manager for Countdown, I was responsible for overseeing the delivery of loyalty-based Onecard campaigns from concept to delivery. This involves working with other Marketing Managers to ensure that the loyalty component of their campaign is correct and aligned with the core values of our brand.I conducted a deep dive into customer insights and behaviours, both digital and in-store, to accurately target customers with personalised messaging through all relevant channels. To ensure consistency, I work with multiple agencies to deliver campaigns and brand messages to our customers. I also brief necessary agencies to ensure alignment in strategic thinking and approach.In addition to campaign management from launch to creation of PCA's, I oversee the digital development of Countdown-owned assets and brief the eDM team to ensure the deployment of both tactical and campaign-based messaging to the right audience. I manage multiple internal stakeholders for review and approvals, as well as creation and management of budgets related to campaigns and smaller projects.As a member of the Loyalty team, I am also asked to consult on other marketing campaigns and initiatives that involve Onecard to ensure brand and messaging consistency. This includes design, copy, and overall brand tone in relation to Onecard and the wider Countdown brand.

My focus was to grow existing customers and help establish new customers and ensure successful project delivery. With my team I successfully managed 6 clients across a range of campaigns (Through the line & Above the line) and developed marketing campaigns and strategies. My skill set and background is such that I was also responsible for any of the big/challenging digital builds within the agency. My role was to manage my clients, ensuring overall client satisfaction, quality of deliverables whilst adhering to budget and timings. Negotiation and creation of S.O.W and retainers that drive a strong ROI for my clients. Build client relationships across all levels whilst focusing on mid to senior clients, effectively getting to know them, what makes them tick, their aspirations and goals. My passion is to help shape and drive the activity that will support my clients and their services or products. My clients included: New Zealand Blood Service, Fisher & Paykel Healthcare, Pinnacle Life (Insurance), Perpetual Guardian (Estate Management), RDT Pacific (Commercial Architects), Trustpower (Energy Provider).

I accepted the position at Corp Studio to allow the owner of the company to focus on more creative outputs and solutions whilst I managed client service, ran the company and dealt with day-to-day tasks. As this was a small company, I effectively wore many hats, my duties included: accounting, forecasting & cash flow management, client billing, client service (All levels), HR for permanent and contracted staff, video and stills shoot production, project management, office administration, marketing of the studio. Our clients included: ASB (Bank), Fisher & Paykel (Appliances), Forsyth Barr (Investments), Westpac (Bank), The Capability Group (Commercial Education), ACG Education Group, Base FM (Radio Station), Digital Arts Network (Design Agency), AKQA (Advertising Agency), Republik (Advertising Agency).

I was tapped by Young+Shand to help drive growth for key accounts and to lead a team of account managers. During my time there I helped my account service team of 4 focus on their objectives, tasks and clients, ultimately enabling them, through implementing improved processes to better service their clients. I was also involved with Leukaemia & Blood Cancer New Zealand, working across their 2017 Shave For A Cure campaign and offering senior account leadership and strategic campaign approach when required.

I was tapped by Union Digital to manage some of their key clients, ensuring the highest value of service is provided across all levels of their account. Developing relationships with those clients to uncover potential business opportunities. Driving Union’s strategic offering, working alongside the senior management team to win new business and improve quality of service to existing clients. Develop a deeper understanding of my clients business and their overall marketing and business objectives. Identify potential opportunities and strategic appropriateness across the Designworks portfolio of clients. Daily mentoring and guidance of the client service team, running daily and weekly meetings with the team, inspiring excellence in service and assisting in resolving issues internally and with clients. My clients included: World Vision NZ (Charity), DB Breweries (NZ’s biggest brewery).

I was tapped by TBWA to work on ANZ – 50% of my time was dedicated to the ANZ Digital Marketing Team. Start and foster strong relationships with the client marketing team, understand the client marketing direction and strategy to uncover future projects and possible implications on the agency or other ANZ work going through the agency. Ensure digital elements of key campaigns align with the overall campaign direction. Auckland Airport Property Division – I was part of the pitch team for this client, our concepts that spanned print, digital and sculptures won the client. I suited the client across all aspects of their marketing needs. This included ATL/BTL activity including websites, presentations and brand identity. Run weekly WIPs, 1st point of contact for client. Report to Client Service Director fortnightly on progress of briefs and finances. My clients were ANZ (Bank) and Auckland Airport, including the Property Division.

Form strong relationships with the client team, working closely with key managers in the ASB marketing team. Run projects from client brief through to execution. Create/review reverse briefs to clients. Brief in creative & task briefs to creative teams or digital creatives. Communicate timings and costs to clients, present creative work and chair WIP meetings. Liaise with the accounts department regarding project costs, estimates and project PIR’s should they be required. Report to Senior Account Directors the progress of projects. Manage team members and their workload. Presenting creative concepts to clients. Take part in testing of solutions/apps with the wider production and development team. Organising internal WIP meetings regarding large/extended projects, report back to the client of status.

Point of contact for potential new clients and identifying potential new business opportunities. Generating marketing strategies to attract new clients. Liaising with existing clients to identify their online needs and highlight future needs and growth. Managing client requests. Communicating client agendas to other members of staff and ensuring timelines are adhered to and deadlines are met. Maintaining a good understanding of clients’ business strategies and how they affect their online presence. Acting as the first point of contact for clients, always ensuring I am available. Presentations to win new business and selling solutions to enhance new and existing customers. Project and staff management. Website prototyping and architecture. Various design and creative input into concepts or projects.

Client liaison with existing client base at company. Identifying potential new clients and business opportunities. Generating ideas and methods of attracting new clients. Liaising with clients to identify their online needs. Dealing with client requests. Communicating client agendas to other members of staff and ensuring timelines are adhered to and deadlines are met. Maintaining a good understanding of clients’ business strategies and how they affect their online presence. Acting as the first point of contact for company clients, always making myself available. Giving presentations as and when necessary.

Production of online and interactive projects. Meeting with clients, taking creative briefs and relaying the briefs to the design team. Presenting creative ideas and proposals to clients. I was involved in the conceptual stages of projects using my understanding of web technologies and their boundaries. I ensured budgets were adhered to and that deadlines and deliverables were met. I researched background information for projects and created proposals. I coordinated photo and studio shoots, organised outside contractors (3D Artists) and ensured a consistent product was delivered across contractors and in‐house staff.

My duties were divided into 3 areas, namely:Project Management:I was responsible for the studio production and was in charge of 3 staff members and various contractors. I was responsible for managing their time and production duties. I was also responsible for strategising & implementing client briefs/specifications and for presenting solutions and applications to the client.Design:I was the senior web designer at Netactive and my responsibilities included design & layout of client websites, from concept to final HTML design. I was responsible for the website specifications to which the websites were built. Brainstorming and product solution specific to the client requirements were also a major part of my day-to-day duties.Sales:I was responsible for generating new sales when possible, this includes the initial client meeting and further meetings discussing the brainstorming of their website.

Strategy, design, layout & creation of client websites (online brochures to e-commerce applications & intranets). Getting involved with programmers in the layout, creation & functionality of e-commerce applications. I was actively involved in Client briefs and brainstorming sessions and client liaison. I was responsible for strategising and implementingclient proposals and for presenting solutions and applications to the client. I was also responsible for directing the other members of the design team as well as the programmers in the creation and development of websites.