Led Centific's marketing division through reorganization and transition from a BPO company to an industry leader in Generative AI.

Led a cross-discipline team of marketing specialists for Pactera EDGE’s NYC digital agency, Blue Fountain Media. Our client portfolio spans mid-market to Fortune 50 companies. The work we do is results-focused with a creative center.As marketing lead, I’m responsible for all phases of a marketing engagement, from new business generation to measuring customer equity. Constantly on the lookout for new partnerships to complement our offering and develop new POVs in the industry.

Led campaign strategy and ideation across teams for a select portfolio of clients. Supervised and mentored employees within SEO, SEM, SMM, Content, & Digital PR/Influencer Marketing channels.

Led a team of SEOs, Content Developers/Strategists, and Digital PR/Influencer Marketing Specialists at a NYC digital agency. Redefined processes for competitor research, keyword conquesting, and quality inbound link acquisition. Updated standards as frequently as the industry changed. Sat sales meetings with Biz Dev, held discovery sessions with clients, assembled the right team members to develop strategy, presented concepts to business owners and investors, and oversaw team production for a select portfolio of brands.

Responsible for leading a department of 13 marketers, designers, copywriters and product buyers during the transformation of 6 male-interest and 4 home and lifestyle book clubs into reaching a younger demographic of readers. Developed genre-specific blogs, contests, and communities to position unique online video and marketing collateral. Oversaw SEO and content efforts on newly developed Magento websites. Leveraged cross-promotional email and social media initiatives for both customer acquisition and retention. Revitalized print catalogs and collateral to save costs and increase offline conversions.Marketing Lead for the migration and replatforming of 25 websites from legacy systems to Magento and the supervision of 9 marketers across the business throughout development, UAT and rollout. Bookspan (formerly Direct Brands) has served readers for over 90 years, and today online, with membership brands like Book of the Month Club.

Oversaw Search Engine Optimization (SEO), Paid Search/Search Engine Marketing (SEM), and Social Media Marketing (SMM) acquisition channels for 26+ brands online; including Columbia House, Book-of-the-Month Club, and Doubleday Book Club.Worked in coordination with Email, Direct Partners/Affiliates, Telemarketing, and Direct Mail marketing channel owners to align acquisition budget and provide consistent on-site experiences.

Developed and implemented brand building and marketing strategies for Acme Media's largest assets, including the creation of a 250+ strong network of bloggers and product reviewers, multiple Social Media Marketing channels and programs, Email Marketing for a subscription base of >80k purchasers, and SEO/SEM campaigns from inception to optimization.

Worked between production, buyers, and the marketing teams to coordinate priorities for product photography, copywriting, imaging, and promotions for a subsidiary of Rue Gilt Group, SmartBargains.com. Oversaw SEO for product copywriting.

Designed and developed sales and marketing databases for visibility into demographics, purchase behavior, and an RFM of >200k online retail customers. Provided feedback and analysis to Coles-Myer's marketing team to influence website design and online marketing decisions, as well as cost saving measures with fulfillment. Transitioned all systems from Sydney to Melbourne and trained staff.