John Marden Email & Phone Number

Minneapolis, Mn, Us

Minneapolis, Mn, Us

Creating programs to apply information technology, building automation, and Internet of Things (IoT) to commercial buildings maintenance services.

Minneapolis, Mn, Us

Teach kids who use wheelchairs or need other help to ski using Bi-Ski and other adaptive ski technology.It is difficult to have more fun than seeing the smile on the face of a kid after conquering the chairlift and then flying down the mountain.Please volunteer at: http://www.courageskiers.com/

Consulting to help businesses grow with new product, marketing and operational strategies based on customer-driven development using Net Promoter Score, Voice of Customer, Ethnography, and Customer Collaboration processes.Market Research and Product Development services focused on fast, process-based innovation, segmentation, market testing and execution of quantitative pilot tests to prove new ideas through target segment buying behavior.

Charlotte, North Carolina, Us

Connected Residential ThermostatsMarketing lead to improve the process to test new connected products, app platforms and user experiences at all touchpoints in the customer journey. Developed Beta test process to deliver statistically significant volume of user feedback on web portal, features, app, out-of-box, interface, internet connection, programming, and overall product/service to deliver a superior user experience when bringing consumers from website to dealer and connecting the home to the “internet of things” through Lyric and TCC connected thermostat platforms and partner APIs.Connected Buildings - Product and Software Integrated SolutionsLed strategic development of Connected Buildings offerings to apply connectivity, connected devices, edge devices, cloud-based storage, visualization and analytics to deliver subscription-based services to grow share in $45B Building Operations market and enter high-growth $3B Business Optimization market. Value proposition is to help contractors run their customer’s buildings more effectively, at a lower cost to serve, with Honeywell offerings.Lighting ControlsDeveloped strategic plan and product roadmap to enter $26B Commercial Lighting and $1B Lighting Controls markets. Defined opportunity, segmentation, value proposition, channel strategy, and business objectives to beat next best alternatives. Drove process through Honeywell’s Velocity Product Development process from ideation to requirements definition to forecast to investment to commercial availability. Built Lighting Stryker BACnet® Lighting Controls products organically on existing Honeywell HVAC control product platform for reduced cost, speed to market and target segment familiarity; Awarded Honeywell patent as co-inventor for “A System for Integrated Lighting Control, Configuration and Metric Tracking from Multiple Locations”

Boston, Ma, Us

Reporting to GE’s Chief Marketing Officer – Led Corporate, cross-business initiatives to invigorate the Communications and Marketing functions, standardize processes and enhance customer focus to drive 8% organic growth across GE.Customer Intimacy – Led all GE business units to implement Net Promoter Score (NPS) as GE’s customer-facing metric. Created NPS Steering Committee and NPS Advocate program in GE’s 34 business units to combine customer insight with Six-Sigma-based rigor.Solution Innovation – Led cross-business team to capture market opportunities in growing Petrochemical industry. Developed internal GE oil & gas solutions network and “One GE” value proposition targeting oil sands processing, refinery process improvement consulting and downstream plastics processing segments.Branding – Managed ECOnomics – The Environmental Business Plan Challenge partnership with Dow Jones to highlight ECOmagination initiative.

Charlotte, North Carolina, Us

Managed Energy Market Segment strategic planning and tactics for business growth from $70M to $250M.Marketing Leadership – Managed Marketing Programs, PR and events for Energy Services business. Developed target segments and targeted communications for profitable turn-around and expansion. Energy teams maintained double-digit profitability while growing revenues by 250% and increasing market share from 4% to 12%.Segmentation – Developed segment models to focus on Department of Defense, Healthcare, K-12 and Higher Education segments.Strategy and Implementation – Led Energy Services 5-year strategic plan, annual operating plan, common vision and managed annual budgets for Honeywell’s Energy Market Segment.New Product Development – Developed business plans for investments, partnerships and acquisitions in renewable energy technologies, energy security solutions, and energy information & control systems. Developed strategies to pull through long-term service revenue.

Seoul, Kr

Managed P&L and developed new sales, marketing and distribution strategies for Medical Diagnostic Imaging products to replace those provided by 3M Healthcare before spin-off. Promoted to develop and commercialize new growth products based on patents and production capacity into profitable healthcare, imaging and consumer electronics segments. Grew Inkjet digital imaging product line to $5M+ in sales using excess production capacity and existing sales resources.

Minneapolis, Minnesota, Us

Cenergy – Unregulated Subsidiary (Now Chevron Energy Solutions) – Developed original business plan and managed P&L to grow natural gas marketing acquisition into integrated energy service business - including lighting retrofits, energy audits, power factor correction, HVAC upgrades, SCADA controls, and Performance Contracting. Managed products, brand and communications.Electric Marketing – Managed demand-side energy efficiency programs targeting A&E firms and HVAC contractors.

Mba, Strategic Marketing

Executive Program, Product Marketing Strategy

Ge Leadership, Advanced Marketing Management Program - Change Acceleration Process (Cap); Ge "Workout"

Ba, Strategic Communications - Advertising

Education record

High School, Science