Experienced analytics and marketing research professional with a passion for decoding consumer decisions and behavior. Experienced in shopper insights, predictive analytics, advertising and communications testing, customer segmentation, user experience, modelling and regression analysis, concept optimization and sensory research. Background in quantitative and qualitative analysis with a penchant for using creative storytelling, real time dashboards, and custom data visualization tools in showcasing results.
Fenix Research
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Principal ResearcherFenix Research Sep 2013 - PresentStockholm, SwedenChallenging the traditional research paradigms and pioneered the application of Behavioral Science to improve the predictive power of market research and help clients do famous and commercially successful marketing. Fenix provides consumer-driven insight to many of the world's largest buyers of market research and other marquee clients in retail, financial services, electronics and technology. We specialize in helping clients with their innovation programs, focusing on ideas, insights, concepts, communications and behavior design.
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Senior Business AnalystMorgan Stanley Jun 2009 - Jul 2013Greater New York City Area -
Business AnalystMorgan Stanley Jun 2006 - Apr 2009San Francisco Bay Area -
InternshipCredit Suisse Jul 2005 - May 2006San Francisco Bay Area
John Martin Skills
John Martin Education Details
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International Finance
Frequently Asked Questions about John Martin
What company does John Martin work for?
John Martin works for Fenix Research
What is John Martin's role at the current company?
John Martin's current role is Principal Researcher at Fenix Research.
What schools did John Martin attend?
John Martin attended University Of California, Berkeley.
What skills is John Martin known for?
John Martin has skills like Business Strategy, Project Management, Quantitative Research, Market Research, Marketing Strategy, Financial Technology, Corporate Development, Qualitative Research, Financial Analysis.
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