Principal Researcher
CurrentChallenging the traditional research paradigms and pioneered the application of Behavioral Science to improve the predictive power of market research and help clients do famous and commercially successful marketing. Fenix provides consumer-driven insight to many of the world's largest buyers of market research and other marquee clients in retail, financial services, electronics and technology. We specialize in helping clients with their innovation programs, focusing on ideas, insights, concepts, communications and behavior design.