The focus on bottom line results has become an alien concept in marketing; so I took to the RedPla.net. We cater to humans - optimizing the human consumer experience from awareness to conversion and retention. We believe in performance marketing, connectivity between marcom software and sales tools, and accessibility. We look for clients with out-of-this-world expectations, and a willingness to JoinRedPla.net.

As Director of Digital Marketing, my primary responsibility was to develop measurable and effective digital marketing strategies for student recruitment, spotlight events, the multitude of centers within the college, and broader level support for the Sandra Day O'Connor College of Law as a whole. As Director, I led the Pardot and Salesforce connection project - from data synchronization to automation and email strategies. I also revamped organizational processes and implemented a project management system for the marketing and communications team - increasing effectiveness and transparency to the whole organization. I also led in the creation of a results-focused digital media plan to target TOFU and MOFU student process, nurturing them through the admissions process.In this role, I built a strategy that played an instrumental role in generating and converting the more than 4,000 applications in 2020 - while improving the overall quality of applicant in the process. Additionally, I built an innovative multichannel digital marketing strategy focused on improving the law school's overall reputation among U.S. News voting audiences. From one year to the next, the law school's U.S. News & World Ranking went from #27 to #24 best law school - the highest ranking it has ever achieved.

The Foundation for Government Accountability (FGA) works with state and federal leaders across the nation to advance health care, welfare, and work reforms, and to stop policies that grow the welfare state at the expense of families and taxpayers. As Digital Outreach Director, my role was to create and implement strategies to effectively locate key audiences and use digital tools to engage them with FGA’s vision and solutions. This role included a heavy emphasis on problem-solving, testing, and digital expertise ranging from inbound marketing, email marketing, social media marketing, ad management across multiple channels, email marketing, and leveraging advanced eCRM strategies for data-driven tactical execution.I gained proficiency in hands-on management of the marketing automation platform, Pardot, as well as experience with integrating Salesforce to Pardot for maximum connection between marketing activities and our state and federal liaisons.

As Director, Digital Strategy, I am responsible for leading the overall digital strategic vision and deliverables for both Defero as well as Defero’s clients. The role is charged with managing and mentoring a team of strategists at the highest levels as well as contributing to the overall digital knowledge and training for the agency. The main responsibility is to successfully employ integrated, digital marketing strategies for our clients both in totality of our relationships with clients and on a project basis. This role leads and is part of the ‘hit team’ that knows about the latest trends in our space, how tools and technologies apply to particular initiatives and the drivers that are important from a cost/success/relevance perspective for our business.

Leading project, client and industry research for the full range of Defero's client base. Additionally, the Business Analyst is responsible for an academic rigor unlike any position, which includes: reading and reporting key marketing manuscripts, performing and excelling in all areas of the agency, gaining subject matter expertise in a few key topics of interest and educating the rest of the agency to new innovation in the digital advertising world.

Conduct a variety of tasks including: baseline search engine optimization efforts, conduct research for internal projects and client proposals, compile mobile and SEO reports for clients, utilize research to conduct campaign strategies, among an innumerable amount of miscellaneous projects that may be needed for client serving and internal needs.

Fast-paced work environment requiring the ability to multitask and perform seamless and profitable campaigns while adhering to set deadlines and tight budgets. Innovation is key in this environment, creativity is always strongly, encouraged and return on investment is measured closely. Oversaw the efforts for the city to be named a Playful City USA, which was accomplished in July 2009. Efforts included research, evaluation of all Tempe playspaces, website creation, grant writing, and event coordination.

Freelance occupation. Responsibilities varied depending on what was needed to coordinate the meetings. Service was the main concern for the meetings. Many meetings were for the Arizona Governor’s Council on Spinal and Head Injuries, in which there were many victims of head injuries, requiring the utmost in care and service for the guests.

After school internship. Responsible for errands and maintaining a creative and inviting workspace for the artists; I was given terrific insight into the marketing and advertising world, with respect to sales through negotiation and artistic selling.