John Mascis Email & Phone Number

Verona, New Jersey, Us

A Manufacturer of Professional Photography ProductsOutdoor, Sporting Goods, Consumer, Professional, Government, Ecommerce and Specialty Channels• Achieved growth from $7.2 Million to $10.9 Million dollars in revenue year over year.• Increase profit from 8% to 12% by restructuring pricing strategy, reducing cost and streamlining processes.• Develop and execute the long- and short-term national sales and marketing strategy. • Managed and coach of 16 Sales Representatives, 1 Regional Sales Manager and 6 cross functional team members.• Direct sales responsibility to top tier accounts to ensure profitable sales growth, gross margin and product assortment objectives are achieved. • Expanded and manage new business opportunities in traditional and non-traditional channels.• Responsible for new product development across all channels• Create consumer driven marketing programs to increase retail sales and market share. • Lead role in development of contract negotiations, commercial and pricing strategies.• Report to Headquarters competitive market activities, changes in consumer behavior, product trends and features. • Collaborate with international sales and marketing teams to create a global cohesive strategy.• Create an innovating collaborative company culture that motivates and inspires team work. • Lead role in developing point of purchase displays and key account merchandising resets.• Recruit, retain and train talented personnel throughout the company.• Build and nurture relationships with existing and new clients throughout 4 industries.• Prepare accurate sales forecast and supply chain operations to decrease costs. • Directly responsible for managing a healthy P&L within the company guidelines

Verona, New Jersey, Us

Outdoor, Sporting Goods, Consumer, Professional, Government, Ecommerce and Specialty Channels• Achieved 200% increase year over year sales growth of high-end photography tripods.• Reached the number 2 market share position in tripods nationally.• Managed and overseen the day-to-day operation of sales activities and 16 sales team members.• Developed a SKU based profit and loss plan by channel partners.• Managed the importation of products from China and Vietnam to the USA for a value-added supply chain. • Lead, train, coach and manage a sales team of 16 independent sales representatives throughout the USA.• Identified key channels to develop and address these channels with hard sales plans.• Provided training to the 16 sales representative and over 27 key retail partners on over 160 SKUs. • Responsible for managing a healthy P&L within the company guidelines.

Manufacturer of Professional Photography Products Outdoor, Sporting Goods, Consumer, Professional, Government, Ecommerce and Specialty Channels• Managed key account sale teams to penetrated Big Box and Mass Merchant retailers: Best Buy, Walmart, Target and Costco. • Achieved year over year sales growth of high-end photography products totaling over $76 Million in revenue up 15% from prior year.• Developed business plans for driving top line sales across 7 different product brands and 6 different channels.• Managed and developed Amazon.com while utilizing Amazon Marketing Group (AMG) and Amazon Marketing Services (AMS) to achieve $4 Million dollars in revenue. • Maintained number 1 market share of tripod products throughout the USA.• Managed, trained, coached and lead a sales team of 22 sales managers and 3 regional sales managers.• Utilized many different sources of information to gain a quick understanding of the industry.• Built quickly new relationships with industry partners to ensure continue success and growth.• Strategically launched over 35 new products and 2 brands to generate new core growth.• Implemented a new sale organizational (business development managers) approach to the company while improving revenue in key accounts. • Responsible for managing a healthy P&L within the company guidelines.• Worked closely with cross functional business units to ensure company goals were obtained.

Suwon-Si, Gyeonggi-Do, Kr

Manufacturer of Consumer Electronic Products Consumer, B2B, Rental, Government, Ecommerce and Specialty Channels • Responsible for leading a team of 7 sales managers to achieve over $500 Million dollars in revenue.• Achieved double digit (28%) sales growth in consumer electronic products year over year. • Developed business strategies for distributor, retailer, ecommerce and OEM business channels to achieve growth and revenue. • Implemented marketing programs for BrandSource, Nationwide, Associated Volume Buyers, AVID and MEGA Cooperative groups.