John L. Masserini Email & Phone Number

New York, NY, US

Collaborated with product and marketing partners to implement SEO strategies to increase organic growth and traffic.Conducted keyword research to discover high-performing Non-Branded and Branded keywords for target audiences.Led multiple SEO and Paid advertising client teams as the account manager for digital marketing.Managed client budgets for digital.

• Analyzed client domains and keywords to plan and execute website and content plans built for SEO.
• Develop ideas based on SEO trends by utilizing tools like Moz.
• Planned, outlined, and executed on creating industry-driven pillar page plans and content
• Assisted in creating an influencer marketing program for Look Left that could be scaled to all our B2B clients.
• Pitching bylines, interviews, and more to both consumer and B2B-focused journalists.
• Ghost write bylines, comments, and prep documents for client interviews.

• Research and administration work for clients that includestopics to pitch, monthly metrics, and weekly newsletters.
• Work with clients to prepare for interviews and discussions withreporters.

As a Business Office Associate, I assisted customers with, financial paperwork and title processing during car purchasing. Additionally, I worked directly withfinancial institutions to process loan paperwork and with motorvehicle agencies to process title ownership transfers.As a Sales Consultant, I assisted customers with vehicle selection and guided them.

As the Arts and Entertainment Editor, I was responsible for workingwith contributing writers on content curation, editorial review, anddigital media integration. Additionally, I was responsible for thecreation, scripting and production of the Peripheral podcast for theVision website.

As a Summer Intern, I curated articles and identified current industrytopics about cyber security for the SecurityCurrent website.Responsible for identifying Chief Information Security Officers andindustry executive for content contributions to the website. Reviewedsubmissions for content and style and assisting editors in publishingto the site.

Nashville, TN

As the Golf Associate, I assisted customers in proper selection andfitting of golf equipment and provided guidance during clubevaluation. As a Customer Service Specialist, I was a shift leader ofthe cashiers on the front end, helping them with any questions theyhad as well as authorizing customer returns.

As the founder and head content developer, I produced album andconcert reviews, special features and interviewed musicians forwebsite content. The site was developed using Concrete5 and was fullyintegrated with Facebook, Instagram, and Twitter.

Allentown, New Jersey

This is a seasonal, summer job. As part of the field work crew, I performed various engineering tasks in support of crew assignments, including updating site designs, calculating site dimensions and measurements, and completing appropriate paperwork. Additionally, I performed data entry for all field crews, keying in critical data points identified during.

As a volunteer Camp Counselor, I was responsible for introducing youngplayers (8-12 years old) to the game of golf. Day to dayresponsibilities included assisting them with swing mechanics, courseunderstanding and strategy, and the rules and etiquette of the game.

Bachelor'S Degree, Journalism

Bachelor Of Business Administration (B.B.A.), Business Administration And Management, General