Independent Digital Consultant
CurrentI am currently supporting the Spanish and Irish offices of Latin American children’s organisation NPH to improve and maintain their digital presence. This includes information architecture, content development, SEO, SEM, setting up payment gateways, email management and social media.My support has to fit in with the big picture of what they are trying to achieve and how, so I offer strategic advice on digital, chiefly about fundraising.However, I also deliver operational improvements, e.g. ensuring that the whole user journey for a donor is as good as possible or making sure that newsletters fit with best practice.From January to August 2016 I managed the website restructuring for Ofgem E-Serve, the environmental arm of the UK government's energy regulator. Having worked in the private sector, for the World Bank and at an international NGO, it was fascinating to see the workings of a government agency.Before that I partnered on digital projects with digital agency Today I Should, advising chiefly on digital strategy, user experience and usability testing.I also advised Germany’s More Group, a software provider for airline revenue and sales tracking, on the options for rebuilding their website.
