John Mauney Email & Phone Number

Nashville, Tn, Us

Designer and manufacturer of electronic ignition and engine control hardware and software for the global auto racing industry.Led business strategy, operations, product and market development, dealer acquisition and relations, sales, engineering, supply chain and business partnerships. Focused business strategy around core markets, modernized brand and marketing operations launching first outbound sales function, new dealer targeting and contract structures. Launched new website, e-commerce platform that increased sales by 10%. Established exclusive industry partnerships resulting in a 30% increase in new business pipeline. Structured relationship with complementary manufacturer, reducing product manufacturing costs by 25% and the ability to drive more rapid product improvements and access to new lucrative markets.Member of the Electromotive, Inc. Board of Directors and Secretary/Treasurer of the Board of Directors of Electromotive subsidiary, AVChip, Inc.

Atlanta, Ga, Us

30 year-old boutique marketing management consulting firm, based in Atlanta. Key contributor in business development, engagement design, research and analytics, client relations, assessment and recommendations. Primary client was a $1B not-for-profit health care system. Served as Interim CMO managing a staff of 50 and served on the corporate Executive Committee. Led development of three-year marketing plan, transition from a house of brands to a master brand-driven strategy, overhaul of analog channels to digital channels, restructuring of department operations. Initiated integration of customer experience relative to telephone, email and Internet communications and led the movement from a facility and medical specialty marketing orientation to an analytical customer segment-drive approach.Reorganized marketing department structure including the addition of a new physician marketing function and the elevation of the CMO post to report directly to the CEO.

Reston, Va, Us

40 year-old $11B revenue technology company developing and marketing custom hardware, software and technology services for Federal and commercial customers. Unified the brand across four core business, 20 business units and nearly 700 divisions.Led brand strategy, corporate marketing, new market entry strategy, contract-capture marketing programs, external business and marketing partnerships, trade shows, community involvement/corporate philanthropic initiatives (e.g. STEM ), and marketing communications: advertising, digital marketing, and creative services. Managed a team of 55 people and served on corporate leadership counsel, business development counsel and other internal and external committees.Successfully defined the unified corporate positioning, educating 45,000 employees. Launched comprehensive corporate marketing programs with market-specific and customer/contract-specific elements. Implemented annual corporate-wide business development strategy, supporting a 3x increase in $100M+ contracts.

Charlotte, Nc, Us

Top 10 U.S. bank ($175B assets). Consumer, commercial, affluent and corporate/investment banking sectors. Managing a team of 75, led strategic business initiatives in consumer, and affluent sectors, corporate brand strategy/identity, digital marketing, advertising, direct response, marketing partnerships, branch design/merchandising, events and sponsorships, sales support, creative services, internal and executive communications. Following operational consolidation of 27 bank acquisition portfolio, implemented integrated corporate and business line brand strategy, architecture and identity system across 2500 offices. Consistently successful with revenue-generating and customer-acquisition programs that met or exceeded goals. Implemented marketing analytics program for advertising, sponsorships and events.Led business strategy for development of sports and entertainment banking unit that tripled unit revenues and the consolidation of private wealth and broker dealer businesses from 5 units to 2. Led the marketing and communications efforts for consolidation of a $35b acquisition.Developed creative multi-level marketing programs within the sports and entertainment business, leading sponsorships with NASCAR, ISC, Rolex/Grand Am racing, multiple professional sports teams and business speakers series.

Atlanta, Ga, Us

About:30 year old blue chip marketing management consulting firm based in Atlanta, GA. Led business development, engagement design, research and analytics, client relations, assessment and recommendations. Engagements encompassed business strategy assessment and development, marketing and brand strategy, marketing organization evaluation, marketing operations workflow analysis and general CMO counsel. Served clients in the beverage, tourism, cable/broadband/telephony, banking and insurance and other industries.

About:At the time, iXL was the largest Internet consulting agency in the U.S., serving blue chip clients including Virgin, GE, Home Depot, BellSouth and others. Led marketing across 28 offices in U.S., Canada and the U.K.. Led training and development of regional marketing officers. Further expanded responsibilities for marketing strategy for industry-focused business teams including: Retail, Travel/Tourism, and Manufacturing and Financial Services.Company went out of business 6 months afterwards due to the bursting of the "dot com bubble".

Charlotte, Nc, Us

About:One of America's largest retail banks and one of the world's largest global corporate and investment banks. Led marketing services staff of 25 (advertising, creative services, direct response, web strategy and event support) for the U.S. and globally for commercial, private wealth, corporate and investment banking services. Led global branding strategy in coordination with U.S.-based consumer marketing team.Hired to build the first marketing services function encompassing the non-consumer businesses including domestic and international private wealth, corporate banking, middle-market banking, investment banking and broker/dealer services.Led global market research and developed global branding and product-specific marketing programs encompassing Internet, advertising, sales support materials, direct marketing, and event support, competing with firms including JP Morgan and Goldman Sachs.

M.B.A., Marketing

Search Engine Marketing, Digital Marketing

B.S., Communications