John Mccartney, Apr Email & Phone Number

As a boutique PR and marketing agency, Jmac PR's mission is to support growth-stage companies in increasing earned media awareness and building executive visibility. We pride ourselves on producing results through building and leveraging relationships, excelling at best practices, and dedication to thought leadership. Our product is our people, so we invest in them, and are committed to being a diverse and inclusive work place where employees grow and develop through coaching and mentorship.

FactorGTM is the new consulting firm that positions high growth businesses into market leaders. Developed in collaboration with industry-leading executives and operators from the Software, Ad/MarTech, Media, and FinTech industries, FactorGTM helps early to mid-stage companies with product-market analysis, Go-to-Market (GTM) strategies and product launches, reposition GTMs, and/or prepare for funding and M&A transactions.

New York, Ny, Us

• Media and analyst relations, account management, client service, talent management, reporting and measurement, business development. • Clients included myLAB Box, Zinc, VideoAmp, Tatari, Grapeshot, LiveRail, Boulevard, Blockthrough, 3Q Digital, Ready Set Rocket, Control Group, Spindle, Stitch, GiftCards.com, Hypur, Shryne Group, MedMen.• Secured earned media coverage for clients in high authority outlets like Bloomberg, Business Insider, Cheddar, CNET, CNN Business, Entrepreneur, Fast Company, NPR, New York Times, TechCrunch, VentureBeat, Wall Street Journal.

New York, Ny, Us

London, Gb

Daily Responsibilities:• Provide social media marketing support including strategy, creative development, and/or blogger engagement for clients like HP, Pepsi, Collective Intellect, Hitech Systems, Kohl'sSelect Accomplishments:• Secured awareness for Collective Intellect’s social media Super Bowl Advertisers report with high authority outlets New York Times, Wall Street Journal, Forbes

New York, Us

Daily Responsibilities:• Worked horizontally across Attention’s 50+ account teams in providing strategic counsel and support for all earned media and blogger engagement campaigns • Conducted timely ‘lunch & learn’ sessions focused on best practices in blogger outreach• Participated in new business process in matters related to earned media elements• Directed PR and social marketing efforts for Attention to increase brand awareness within the industrySelect Accomplishments:• Increased industry awareness for Attention by 150%• Secured editorial opportunities with outlets like MediaPost, iMedia, AdExchanger, AgencySpy, PRWeek, PRNewser, BrandChannel, AllFacebook• Built Attention’s earned media resource database that included best efforts, including internal database, training sessions

New York, Us

Daily Responsibilities:• Directed the social media/digital campaigns for clients like Buddy Media, Collective Intellect, The Daily Beast, Newsweek, Consumer Reports, Guideposts, Mashable, The Guardian, Thomson Reuters, eMusic, IFC, WWE • Ensured the successful performance, growth and profitability of assigned clients• Developed strategic, innovative, solution-oriented social media approaches to build the client's business• Partnered with the production and data teams in providing added-value to campaigns• Supervised account associates, managers, and 3rd party vendors.• Utilized social media monitoring services like Sysomos, Radian6 to provide reporting, and subsequent strategic analysis and recommendationsSelect Accomplishments:• Secured high authority placements for clients with Huffington Post, Mashable, TechCrunch, New York Times, Wall Street Journal, USA Today, Business Insider • Brought new business to Attention with clients Buddy Media, Consumer Reports, Guideposts, eMusic• Spoke at the 2010 Music Publishers Association annual meeting on a panel dedicated to social media

New York, Ny, Us

Daily Responsibilities:• Supervised the traditional PR campaigns for clients including Consumer Reports, Yahoo! Sports, TicketsNow, Reebok, Association of Tennis Professionals, Dr. PepperSelect Accomplishments:• Managed Super Bowl XLI PR campaigns for Reebok, Yahoo! Sports, TicketsNow that included print and broadcast interviews for talent• Brought in the Consumer Reports account with annual billings close to $150,000

New York, Us

Daily Responsibilities:• Managed the Consumer Reports, FHM, AlphaTrade, Bluefly accounts, which included media outreach, strategy, writing press materialsSelect Accomplishment:• Directed consumer launch of Consumer Reports ShopSmart mobile application that included positive review from Walt Mossberg of The Wall Street Journal

New York, Ny, Us

Daily Responsibilities:• Managed the publicity efforts for Men’s Journal and assisted with the media outreach for Us Weekly, which included writing all press materials, PR plans and action calendars.Select Accomplishments:• Secured New York Daily News front-page cover story for Us Weekly “Bennifer” wedding date announcement • Managed successful programs for Men’s Journal “50 Best Places to Live,” “50 Best Guy Movies of All Time,” “Tough Guys” lists

New York, Ny, Us

Daily Responsibilities:• Managed and supervised the following clients Consumer Reports, Teen People, Tommy Hilfiger, Universal Music Group, MTV, Comedy Central, Music Choice, ArtistDirect, Consumer Web Watch, Feld Entertainment, ScottradeSelect Accomplishments:• Secured client features in key media outlets including the Wall Street Journal, New York Times, CNBC, among others• Elevated Consumer Reports’ thought leadership position in the online space via industry accolades and key speaking engagements