John Mccurdy Email & Phone Number

St. Louis, MO, US

Responsible for market integration planning for individual provider, group practice, and service line programs designed to facilitate continuity of care, and provider growth and retention. Identify growth opportunities for both physician and patient populations, through the evaluation and interpretation of market utilization data and market demographics.

St. Louis, MO, US

Marcomm lead for ambulatory and service line clinical initiatives for provider and operation care teams. Led integrated communication for the standardization of clinical capabilities, organizational formation and change management, and Mission Inspired Transformation initiatives. Implemented patient retention and acquisition campaigns through practice.

McCurdy Integrated Marketing was created out of a passion for the holistic Brand planning process, removing channel planning silos, and integrating marketing and communication operations into a single capability that unifies Brand innovation, customer sales and advertising. I offer a unique balance of advertising agency and client-side experience, which.

Led first integrated Brand campaign “Stand with the Future” that challenged spine health category norms of utilizing plastic-based interbody fusion devices. Through targeted physician outreach, patient outcome testimonials and featured presence across spine and orthopedic conferences, “Stand with the Future” catapulted Titan Spine as the recognized leader.

Irving, TX, US

• Led integrated team for North American Advertising and Media, Promotion, Public Relations, Shopper Marketing and Design for KLEENEX®, COTTONELLE®, SCOTT® and VIVA® Brands. Accountable for strategic development.
• Accountable for the integrated marketing process and capabilities required to ensure alignment around business and marketing objectives across consumer, shopper and retail channels
• Delivered world class operations and execution of plans, driving unparalleled effectiveness, efficiency, and precision in budgeting and reporting of the A&CP investment
• Led, coached, and mentored a successful team of Senior Professionals and Executives by training and educating in key industry skills and capability
• Managed all agency relationships and contracts on assigned brands, ensuring a high level of collaboration and efficiency, including scope of work negotiations and performance management
• Facilitated the integration and fellowship of Integrated Marketing resources -- both internal and external agency resources -- to create open communication, trust, knowledge transfer, and cross-functional career.

Irving, TX, US

• Lead for planning, quality, connectivity and flawless execution of integrated marketing programs across advertising and media, promotion, public relations, shopper marketing. Managed Brands included: KLEENEX®.
• Led marketing communications across cross-functional capability teams to ensure the Brand is benefiting from the expertise being deployed in a coordinated, effective and efficient way (15 direct & indirect reports)
• Managed the ongoing operation requirements including agency statement of work, creative execution, consumer services & legal, campaign reporting & optimizing, competitive monitoring, etc., necessary to sustain, deliver.
• Led allocation, tracking, forecasting for all marketing communications funds in compliance with financial controls and requirements to drive greater program effectiveness, efficiency and ROI

London, England, GB

Led integrated advertising campaigns overseeing strategic planning and buying across Media, PR, Social, Search, PR, Response Marketing, Digital, e-commerce. Managed Accounts: IBM Personal Computing Division, Lenovo, Allstate Auto Insurance, Kimberly-Clark.

New York, NY, US

Led demand-generation B2B & B2C advertising programs across direct response TV, Print, Digital, Ecommerce, Telemarketing channels. Responsible for campaign back-end tracking systems to measure ROI across responses rates, orders, revenue, CPA. Managed Accounts: Allstate Auto Insurance, IBM Global Services, IBM Alliances, IBM Personal Computing Division.

New York, NY, US

Contributed in the development of BBD&O’s first digital agency Atmosphere BBDO (now called Atmosphere Proximity) contributing to the establishment and implementation of daily work processes for Media Planning/Buying and Agency/Vendor contracts. Managed Accounts: FedEx, Financial Times, Kahlua, Sonic Innovations, U.S. Navy, VISA.

New York, NY, US

Media planning analyst for all marketing communication channels. Guided media planning & buying departments with competitive media reporting, target audience profiling, campaign performance delivery analysis.