Conversio Health’s value-based respiratory disease management program delivers an end-to-end care solution for patients with COPD or Asthma. Our program improves outcomes, prevents hospitalizations, and reduces the total cost of care for patients.

IntraOp creates electron therapy devices for treating cancer. IntraOp’s compact and mobile linear accelerators enable oncologists to deliver effective, precise, and affordable radiation therapy at the point of care. Our technology unlocks new treatment options for patients and increases the accessibility of effective treatment.• Leadership of the global marketing for an oncology-focused medical device company• Promotion of electron linear accelerators (LINACs) for intraoperative radiation therapy (IORT), the treatment of non-melanoma skin cancer, and ultra-high dose FLASH radiotherapy• Product positioning, new product introduction, and key opinion leader engagement strategy• Tailored distinct technical messaging for diverse personas and customer segments• Writing compelling content for the website, emails, brochures, presentations, social media, technical documents, datasheets, video scripts, and blogs• Top-notch email marketing automation and audience segmentation• Expertise in digital marketing, PPC advertising, and multichannel social media marketing• Deep monitoring of campaign performance metrics and attribution • Website functionality improvements with Google Analytics and Tag Manager• Online advertising with Google Ads, LinkedIn, and Facebook ads• Ground up installation, administration, and optimization of the Salesforce.com CRM• Collaboration with the global marketing team, marketing agencies, and industry partners• Elevation of the IntraOp brand to drive sales and attract customers• Implemented marketing strategies based on extensive market research and data analysis• Production of webinars, key opinion leader symposia, and influential YouTube videos• Promotion and recruitment for clinical trials• Strategic planning and promotion of conferences, trade shows, and symposia• Competitive analysis, pricing strategy, and collaboration with the sales team

Carterra’s high throughput LSA instrument for monoclonal antibody (mAb) screening and characterization delivers up to 100 times the throughput in 10% of the time while using only 1% of the sample compared to existing platforms. The LSA provides customers with mAb characterization throughput and functionality that matches the output from state-of-the-art antibody expression platforms. This enables all antibodies to be rapidly and comprehensively screened early in the discovery process so that unique epitopes and potential novel therapeutic candidates can be identified, while expanding and enhancing IP coverage.• Direction of the product marketing for a disruptive platform of instrumentation, software and reagents used for the high throughput screening and characterization of therapeutic antibodies• Launched the Carterra LSA high throughput SPR instrument• Developed the company’s marketing plan, brand, corporate website, and CGI videos • Worked with cross-functional teams on the creation and messaging of customer-facing marketing material, including white papers, application notes, brochures, and posters• Expert marketing automation with HubSpot and administration of Salesforce.com CRM• Strategic planning and promotion of conferences, trade shows, webinars, symposia, user groups, and commercial team meetings• Creation and graphic design of white papers, application notes and scientific posters• Management of the marketing staff, vendors, designers, and agencies• Networked with life sciences industry key opinion leaders (KOLs) for collaborations, speaking opportunities, testimonials and to understand the voice of the customer (VOC)• Collaboration with the media on editorial content and multichannel marketing campaigns• Social media expertise: publishing, promotion, and messaging• Direction of the Google Ads and LinkedIn advertising programs• Organization and energetic hosting of a robust series of ON24 webinars with industry leaders

The iQue Screener platform is an integrated instrument, software and reagent system that enables rapid, high content, multiplexed analysis of cells and beads in suspension. iQue Screeners utilize a unique sampling technology that reduces sample volume and maximizes the speed of delivery to the flow cytometry detection engine, making it possible to deliver content rich results in just minutes.• Directed the downstream marketing for an integrated platform of instrumentation, software and reagents that enables rapid multiplexed analysis of cells and beads in suspension• Launched the iQue Screener PLUS high throughput flow cytometer instrument• Marketing automation, Salesforce administrator, media planning, and detailed creative briefs• Created a new corporate website and customer support portal• Used SEO best practices to increase traffic to the website by 40% each year• Key opinion leader strategy, customer engagement, testimonials, and webinars• Exceptional project management skills while managing multiple concurrent projects• Technical writing and creative messaging expertise, promotional content creation• Negotiated with vendors and managed their projects• Production of high-quality PowerPoint presentations

• Directed the marketing communications for a leading manufacturer of X-ray sources• New product launch strategy and promotion of a diverse portfolio of products• Analyzed the pricing strategies of products in comparison to competitors• Led a cross-functional 7-member team in the development and creation of the company’s first catalog of products• Introduced the X-Ray Technology catalog to emerging markets• Social media expertise: publishing, promotion, and messaging

• Managed all aspects of the global marketing strategy for a peptide manufacturing company• Promotion of good manufacturing practice (GMP) active pharmaceutical ingredients (APIs)• Media relations and corporate PR, brand management and development• Email marketing, including newsletters, product updates, and event promotional emails• Strategic market research and competitive analysis, omnichannel lead generation• Creative writing of technical documents, promotional content, and blog postings• Organization of national and international trade shows and event sponsorships• Developed sales training programs, surveys, and key opinion leader engagement strategies• Design and creation of brochures, flyers, catalogs, videos, and trade show booths• Webmaster, SEO, SEM, PPC, HTML coding, mobile app development, Google AdWords and Analytics, advertising, social media strategy• Increased ecommerce orders by 30% with SEO and search engine marketing

• Drove the technical marketing for a leading peptide contract manufacturing organization• Advanced chromatography, regulatory, antibody, and immunoassay knowledge• Managed the logistics of trade shows and corporate events• Internet marketing and ecommerce specialist, SEO, SEM, PPC and online advertising• Expert email marketing skills, Google Analytics, landing page A/B testing• Management and ongoing optimization of Bachem’s Google AdWords campaigns• First-rate Adobe InDesign, Illustrator, Photoshop, HTML, and Excel software skills• Developed and produced a monthly electronic newsletter—The Bachem PepTalk• Created the wildly popular Amino Acid Sudoku game• Distribution of weekly technical email campaigns and new product updates• Creation of online buyer/supplier portals and electronic catalogs• Promotion of good manufacturing practice (GMP) active pharmaceutical ingredients (APIs)• Sales training and management of multiple concurrent projects• Administration of a detailed customer and contacts database • Lead generation, lead prospecting, market analysis, and sales support• Tracked and analyzed marketing metrics to increase return on investment (ROI)• Outstanding database management and analysis skills