I am currently seeking new opportunities and can be contacted via LinkedIn.

Reported to Chief Marketing Officer. Produced 10,000+ annual creative assets to support jewelry retail for Kay, Jared, Zales, Peoples, and Banter. Managed a 50-member team of digital designers, copywriters, video, photography studio, and a marketing operations group.• Managed the day-to-day creative for website, digital advertising, and photography for 5 individual eCommerce sites. • Elevated AI, creative talent, banner differentiation, and trafficking capabilities by moving to an outsourced/offshore agency model with scalable, flexible resources able to leverage cutting edge tech and modernize marketing.o Increased output +15% through workload balancing, leveraging AI tools, and process flow optimization and YOY cost saving.

Promoted to lead and execute brand, creative, and digital marketing strategy for the Zales, Zales Outlet, and Peoples Jewelers business in the US and Canada. Managed a team of 25 Brand Marketing, Operations, and Digital Marketing professionals. • Transformed Zales' value proposition and rebranded which increased overall market share. • Grew key buying occasions (bridal, gift-giving and self-purchase customers) by delivering the highest recorded growth in company history. • Increased brand relevancy with style and self-expression digital content and brand activations.• Promoted and assumed responsibility for the 12-member digital marketing team and media agency relationship and drove consistent year-over-year improvements in digital marketing ROI.• Collaborated with Merchandising, Planning and Store Ops teams to strategically position, launch, and drive the growth of exclusive branded fine jewelry collections valued, featuring renowned brands such as Vera Wang, Enchanted Disney, Marilyn Monroe, Warner Bros.' Wonder Woman, Serena Williams, Celebration Diamonds, and Kleinfeld.• Owned the Peoples Jewellers brand (Canada’s #1 Diamond Store), including digital marketing, e-commerce, brand positioning, marketing strategy, budgets, seasonal campaigns, etc. o Created a culturally nuanced marketing campaign for mid-market consumers in Canada. o Drove digital leadership which increased e-commerce traffic and offered a superior customer experience with engaging digital activations.

Led brand marketing planning, media, and creative content development for Zales, Zales Outlet, Gordon’s, and Piercing Pagoda for the US, Mappins and Peoples banners in Canada. Managed a team of 3 Marketing Managers. • Established Zales as a ‘challenger brand’, presenting to the Board of Directors for sign-off as early adopters of digital social media campaigns and establishing eCommerce as a major sales channel. • Created marketing strategies for major campaigns (e.g., Holidays, Valentines, etc.), contributing to the financial stability of the corporation following a period of major flux. • Developed a budget tracking system to manage thousands of line items, enabling efficient planning, spend allocation, and tracking of budget. Designed and implemented a detailed marketing calendar planning tool.

Launched the TIGI Bed Head-Rockoholic salon professional haircare brand, including product positioning, branding, packaging strategy, advertising, trade, consumer promotions, budget, and overall brand sales. • Introduced 12 new products, adding 7% of total unit sales within 6 months of launch. • Conceived, created, and managed an experiential salon and consumer marketing campaign, innovating a national tour that traveled to 110 cities, hosted 103 salon and 24 distribution events, facilitated 50 cut and style classes, and achieved over 2.5M brand impressions.

Responsible for all media planning functions for Macy’s Home Store, a $3.9B business with 800 stores. Led a team of 15, with 4 direct reports with an annual marketing media budget of $220MM. • Developed national marketing plans for print media mix and seasonal sales promotions. Planned seasonal media mix to achieve maximum ROI.• Created a set of standard automated reports to enable performance analysis and data-driven decisions. • Oversaw sales promotion communication calendar for all marketing efforts, regional and national.• Assisted in developing a $10MM marketing strategy (media mix, ad spend) to launch Martha Stewart Home at Macy’s.

Recruited to help build Macy’s corporate marketing function. Managed a team of 3 marketing professionals, responsible for a $75MM budget covering advertising production, and print / direct mail sourcing.• Co-led the centralization of Macy’s corporate marketing team, growing from 3 associates to over 150 team members, to support a $2B business. • Assisted with the rebranding of 7 flagship brands and 400 stores (i.e., Marshall Fields, Foleys) to the singular Macy’s brand. Led change management, influencing key stakeholders during the 6-month transition.• Saved $3.1MM YOY by reorganizing the function to eliminate redundancies, realign resources, and streamline processes. • Directed catalog marketing efforts, including printing and paper procurement, versions, page counts, timing, list selection, and circulation.

Led print channel marketing to promote Rich’s, Lazarus, and Goldsmith’s department stores, ($2.2B annual sales at 71 stores.) including creative, photography, printers, and mail house sourcing. Managed a team of 8 Marketing Coordinators. • Improved workflows, and implemented streamlined processes to improve accuracy, efficiency, and eliminate redundancies.• Forecasted and maintained a $60MM annual direct mail/print budget.

Led all brand and promotional marketing strategy, advertising planning, creative development, and sourcing for fast fast-growing chain of company-owned and operated hair salons. • Created the marketing strategy used to launch, execute, and promote 250 retail stores, including print, point-of-purchase materials, store experience, team member incentives programs, and seasonal campaigns.