I am a commercially-minded senior executive with strong leadership experience in marketing, customer experience, sales and product management. My diversity of experience provides my organisation with unexpected but highly relevant and effective insight into our communication approach, and the relationship with our customers. I am most valuable when providing insight and vision on how to increase levels of customer engagement, relationships and experience, and differentiation for brands. Having worked in financial products, gaming, retail, automotive, travel and membership arenas, as well as corporates, franchise, SME and mutuals, I cross-pollenate B2B and B2C best practice to challenge thinking, and bring energy and insight to strategy. I have implemented significant change management within organisational structures and systems of iconic brands, and developed new brand, data and communication strategy and delivery platforms for the companies I have worked for. Dedicated to the organisations that I work with, I focus on the continuous improvement of all areas of the business, and find that my wide experience is valuable in problem solving and strategic planning. I am a creative thinker who prides myself on finding effective and innovative solutions, managing change, and building value and satisfaction in teams.Specialties; Brand architecture & strategy, research, campaign strategy, Customer Experience and Value architecture, creative concepts, P&L management >$20m, visual design Data & Digital; Customer database architecture and management, propensity modelling, data profiling, data analytics, CEX, mobile platforms and apps, Search and Optimisation, Social Media, data marketing and campaign strategy for databases >1m records. Category Experience: Membership, automotive, leasing, finance and lending, travel, tourism, retail >50 stores, loyalty programs. Product Management; Finance, Retail, Fleet Management and Leasing, B2B Education, Banking.