ODW Logistics is a third-party logistics (3PL) provider specializing in supply chain design, warehousing and distribution, e-commerce fulfillment, and transportation management for middle-market and enterprise companies.As a leader, I oversee a team dedicated to executing ODW Logistics' corporate marketing strategy, product development, account-based marketing (ABM), and brand positioning. Delivered over $200M in qualified leads in 2024 through marketing initiatives. Key areas of focus include:Website Strategy: Oversee design and delivery, including technical SEO, content strategy, on-page optimization, link building, and user experience enhancements. Public Relations: Develop and implement the corporate PR strategy, managing all internal and external communications.Account-Based Marketing (ABM): Leverage intent-based marketing software to target and develop prospects into pipeline growth.Trade Show Strategy: Plan and execute trade show strategy to drive engagement and brand visibility.Email Marketing: Develop and manage A/B testing, campaign sequences, workflows, DRIP campaigns, and segmented targeting.Content Development & Inbound Marketing: Produce high-quality case studies, white papers, and video content for lead generation and brand authority.Social Media Strategy: Drive B2B engagement with LinkedIn advertising and a focused social media approach.Client Relationship Management: Lead the account management team, conducting quarterly business reviews, relationship-building activities, and client feedback initiatives.CRM Strategy: Implement automation, segmentation, and workflow management within HubSpot

Designed and delivered targeted marketing initiatives and strategic business planning for an executive search firm. Led technology integration for CRM and applicant tracking database and partnering with industry leaders to optimize the platform for efficiency and data management.Developed market research strategy and tactical placement initiatives for the firm. Establish key performance indicators to effectively measure project and search ROI. Successfully led recruitment initiatives and placed top candidates with Fortune 500 companies and non-profits.

Drove consumer and healthcare professional brand strategy for $130M specialty infant formula segment through market segmentation, analysis (4P and SWOT), pricing strategy, Nielson data analytics, and voice of the customer (VOC) focus groups. Managed $1M advertising, promotions & gratis (AP&G) budget. Strong market analysis skills, P&L management, and new product implementation. Key Accomplishments:❑ Delivered $4M incremental net sales on a $1M marketing campaign in 10 months. Designed and implemented national advertising promotion including: digital, search, email, print, sample kits and at-shelf retail tactics.❑ Led cross-functional teams to launch new consumer product claim 2 months ahead of schedule.❑ Delivered new product label across 10 separate SKUs. Managed cross-functional teams and external vendors to deliver 3 months ahead of schedule and under budget. ❑ Developed and launched Twin Value Pack to major retailers in October 2014. Success led to reorder 2 months ahead of schedule.

Contracted to develop and execute Therapeutic Nutrition oncology marketing initiatives. Rebranded and deployed cost-saving initiatives for the national rollout of Home Health Nurse Toolkit, streamlined lead-time for product handbook. Optimized training programs for field sales force (450 reps) and developed an online educational portal with 3rd party agencies and vendors.Key Accomplishments:❑ Home Health Toolkit Project Manager: Led development of marketing toolkit and reduced production cost by 60%.❑ Streamlined ordering process for a team of 55 reps and reduced time-to-market from 5 to 2 business days.❑ Developed and launched a project management calendar resulting in a 30% decrease in project delivery time.

Managed $7M marketing supply chain budget for Abbott Nutrition and coordinated production of all print materials, custom sales kits, direct mail initiatives, promotional items and distribution to field sales force of 250 reps. Managed 40-50 projects per month through entire product life cycle; creative input and design, cost modeling, production and manufacturing with 3rd party vendors. Strong understanding of print industry, project kitting, marketing supply chain management and program fulfillment.Key Accomplishments:❑ Modeled and launched Project Management Dashboard - Excel template for all print assignments resulting in increased transparency for key stakeholders and a decrease in project lead time by 40%.❑ Developed Print Matrix for 5 separate projects that lowered costs by 30% and decreased average turn-around from 7 to 3 days.❑ Increased overall margin by 15% through cost-cutting initiatives with 3 key primary vendors.

Developed targeted content marketing campaigns, generated strategic marketing proposals, delivered digital and search, print, direct mail, and free standing inserts (FSI) to local businesses within $1M territory. Developed strong customer relationships and successfully negotiated annual advertising rates and revenue contracts. Launched collaborative partnerships with television and radio affiliates to deliver holistic marketing campaigns across multiple advertising platforms (print, digital, television, radio).Key Accomplishments:❑ Exceeded quarterly goals: Q1 2010: 116% to goal. Q4 2009: 114% to goal.❑ Implemented email display advertising that delivered 890% territory revenue growth Q1 2010.❑ Advisory Board Chairperson (elected) - Generated new sales initiatives and training seminars for staff with VP of Advertising.

Oversaw sales and marketing of all Black & Decker and Dewalt products to $3M Home Depot accounts. Key Accomplishments:❑ Finished top 25% in regional sales contest for third quarter 2001 (Top 35% Q1 2001, Top 40% Q4 2000). Achieved 127% sales growth in territory over 2001❑ Developed and implemented 36 promotional events generating new business within Home Depot resulting in "Best Executed Home Depot" Award, Midwest Region 2001.