Marketing Assistant
CurrentAs a high-performing Marketing Assistant at Energizer, I play a pivotal role by leveraging my expertise in brand identity, packaging design, illustration, photography, generative AI, and much more. I have become instrumental to the success of our team contributing to high-stakes projects with senior leadership.In brand identity, I lead the development of brandmarks, brand guidelines, and brand audits, ensuring cohesive and high-quality brand communication. My approach to brand auditing involves breaking down brands into their basic elements, meticulously evaluating their efficiency, and rebuilding them to elevate their overall quality and impact. In packaging design, I excel in creating innovative packaging solutions for CPG products, with a particular focus on brand and packaging redesign. My expertise extends to producing realistic 3D packaging prototypes, bringing concepts to life with a high degree of realism and editability.As an illustrator, I have produced artwork for brand communication, technical illustrations, iconography, brand characters, etc. In my role as a photographer and generative AI specialist, I lead ideation for industrial design and lifestyle photography, focusing on photo retouching and composite photo creation using Midjourney AI, Adobe Photoshop, and Adobe Stager. With over twenty years of experience in Adobe software, I am a recognized expert within my team, providing solutions to design and technical issues. This expertise is crucial in ensuring the seamless execution of complex projects and maintaining a high standard of creative excellence.Throughout my tenure at Energizer, I have had the privilege of working with a diverse array of brands, including Energizer, Oracle Red Bull Racing, Netflix Stranger Things, Paw Patrol, Axe Air Fresheners, Jelly Belly Air Fresheners, Eveready, Armor All, Eagle One, Refresh Your Car, and AC Pro Refrigerants, contributing to their market success and brand recognition.