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Passionate, adaptive, agile, creative, and customer growth-driven marketing leader with 25+ years global experience. Extensive knowledge of innovative and disruptive offerings (ie. AI, Cloud, SaaS, Security, Wireless) from startup, high growth, and mature companies. Proficient in strategic planning, brand development, demand generation, digital marketing, product marketing, field marketing, sales and partner enablement, corporate communications, business development, training, customer services, team building, partner community.Skilled in listening to customers and understanding the rapidly changing market dynamics, developing successful go-to-market strategies, improving efficiencies, building and motivating strong teams, and aligning marketing and sales programs with company goals resulting in accelerated revenue growth. Passionate about developing high-performing, mission-driven teams who inspire people to build trusting relationships and leverage modern marketing techniques that drive sustainable revenue.Key strengths: + Develop effective and measurable marketing and sales strategies to align with company goals+ Generate net-new sales opportunities with strategic planning and development of new markets+ Create effective banding and messaging for effective company and product positioning+ Build strong relationships of trust with customers, partners, and sales+ Implement digital systems, campaigns, and content that increase quantity and quality of leads + Promote an environment of learning and innovation that develops better products and services+ Lead communications efforts and support overall planning for corporate and investor relations
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Chief Marketing OfficerLaserfiche Apr 2022 - PresentLong Beach, California, Us -
Entrepreneur, Consultant, CoachBusiness And Marketing Consultant Feb 2020 - Jan 2022SvProviding C-level strategic business advisory, marketing development, and organizational development to build trust and increase revenue, while looking for the next company to help succeed.Nearly 30 years experience of business, marketing, product, and organization expertise spanning all areas of high-tech including mobile, wireless, storage, networking, software, SaaS, security, operational analytics, application and network performance management (APM/NPM), and customer experience management (CEM) technologies for B2B and B2C. -
Vp Of MarketingAerohive Networks 2017 - 2020Milpitas, Ca, Us(Acquired by Extreme Networks)Rebuilt an innovative B2B SaaS strategy, brand, and team of top-notch marketers and technical evangelists who worked in concert with Engineering to rapidly turn Aerohive into the recognized pioneer of Cloud-managed networking (as a service) and leader in networking intelligence powered by Artificial Intelligence and Machine Learning.Being on the Executive Leadership Team and VP of Marketing, I led all aspects of marketing, sales enablement, channel, and training, including product marketing, branding, communications, OEM, demand generation, partner programs, and technical training globally. -
Executive Director, Global MarketingImation 2013 - 2017Seoul, Kr(Acquired by Glassbridge)Rapidly increased awareness, thought leadership, and revenue by leading high-performance global teams of marketing professionals managing all aspects of corporate and in-country marketing including strategy, branding, teams, agencies, contracts, P&L, AR/PR, etc to drive awareness and revenue in B2B and B2C space via digital marketing, e-commerce, demand generation, content creation, brand management, communications, social media, public relations, events, marketing integration, field marketing, channel management, alliance marketing, market research, etc. Extensive experience traveling in and managing teams spread across NA, EMEA, APAC, and South America.Worked with the executive leadership team and business units to...- Build strong internal and external relationships (employees, partners, thought leaders, customers) - Strategically plan/execute product lifecycle (identify strategy, build plans, execute to budget/ROI) - Manage marketing functions globally, including GTM (planning, development, launch, ROI) - Develop content solutions, digital and demand marketing (creative, assets, content, online, social) - Drive revenue with Sales and Channel (set expectations, think creatively, motivate to execute) - Lead and mentor cohesive team of global marketing professionals and external agencies -
Executive Director, Global MarketingNexsan 2012 - 2013Sunnyvale, California, Us(Acquired by Imation)Quickly overhauled the marketing aspects in order to sell to a larger company, which we did in a very short time. I was retained after the acquisition to further increase the marketing team globally and enable Nexsan to become the strategic and dominate business unit (and product offering) within Imation. -
Sr Director, Worldwide MarketingXirrus 2004 - 2012San Francisco, California, Us(Acquired by Riverbed)Founding team member, directing global marketing for software and hardware based wireless products from the beginning through growth years, including all aspects of corporate marketing, analyst & public relations, marcom, digital online marketing, content creation, social media strategies & SEO/SEM, website and content marketing, partner & channel programs, etc. -
Sr Product Line Engineer / ManagerIntel Corporation 2001 - 2004Santa Clara, California, UsDeveloped, marketed, and managed PRO/Wireless product lines for Intel's Centrino Mobile Technology wireless platform. Spent the majority of my time with Intel developing the rationale, convincing senior management, and implementing strategic product software and hardware plans, including roadmaps. I am most proud of pioneering/evangelizing the Wireless LAN handheld market. I led cross-functional customer account and development teams securing premier design wins with all the leading handheld vendors. Drove business develpment creating a synegistic vendor community. -
Product Line ManagerXircom 1999 - 2001Us(Acquired by Intel)Developed the first Wi-Fi handheld products in the world and managed business and development relationships with all major OEMs and ODMs internationally. I also worked with press and trade agencies to secure prestigious industry awards and endorsements for my products. Further, I established and managed strategic industry alliances with leading handheld equipment, security, and software providers to launch the global handheld Wireless LAN market. I also managed the market research and customer marketing programs internationally for corporate and verticals markets, including pricing, forecasting, and competitive research. I met extensively with Fortune 1000 customers, channel partners, press, and regulatory associations to enable better customer-oriented products and faster acceptance and adoption. -
Marketing Manager And Wireless EvangelistPrime Matrix Wireless Communications 1992 - 1999(Merged with Matrix Communications) Prime Matrix was the largest wireless reseller in the US, behind MCI. I managed the discovery, business development, marketing and sales implementation plans for emerging wireless technologies such as the Blackberry, Sprint, Cingular, and others. I initiated and managed several strategic alliances with leading wireless service providers and negotiated exclusivity agreements in metropolitan markets and developed and implemented strategic business, marketing, and sales plans. I established business relationships and contracts with wireless leading equipment vendors worldwide and iplemented and managed a Just-In-Time inventory system saving the company in forecasted equipment costs.
John Merrill Skills
John Merrill Education Details
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Pepperdine UniversityBusiness Administration And Marketing -
California State University, NorthridgeBusiness Administration And Marketing -
Newbury Park High School
Frequently Asked Questions about John Merrill
What company does John Merrill work for?
John Merrill works for Laserfiche
What is John Merrill's role at the current company?
John Merrill's current role is CMO at Laserfiche.
What is John Merrill's email address?
John Merrill's email address is jl****@****zon.net
What is John Merrill's direct phone number?
John Merrill's direct phone number is +140851*****
What schools did John Merrill attend?
John Merrill attended Pepperdine University, California State University, Northridge, Newbury Park High School.
What are some of John Merrill's interests?
John Merrill has interest in Children, Health.
What skills is John Merrill known for?
John Merrill has skills like Product Marketing, Product Management, Competitive Analysis, Strategy, Start Ups, Go To Market Strategy, Business Development, Management, Wireless, Strategic Partnerships, Market Research, Multi Channel Marketing.
Who are John Merrill's colleagues?
John Merrill's colleagues are Barry Neville, Davis Tran, Martha Morales, Mike Yip, Sherry T., Sarah Robillard Mcdonald Cmp, Peter Wayman.
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