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MARKETING EXECUTIVE / DIGITAL STRATEGY / ADVISOR / BRAND BUILDER / MBADynamic marketing executive with extensive leadership experience leading omnichannel strategy for nationally-recognized brands. Proven ability in developing marketing and growth strategy, product and brand development, agency/media relations, go-to-market strategy, and launch execution, as well as leading teams in all aspects of the marketing matrix. Washington University MBA.Industry Expertise: Entertainment Technology, Telecommunications, Cable, Food Production, Agriculture, Tourism.CAREER HIGHLIGHTS:Senior leader at an IoT startup leading acquisition, retention, brand architecture, customer experience, channel partnerships, and product development. Created and strategically led agencies to deliver media-agnostic ideas that drive business success metrics (revenue, EBITDA, CPA, engagement, customer satisfaction, market share).Led all marketing, creative, PR, and content efforts behind first-ever corporate reputation program for Monsanto.Directed $20M marketing budget and $80M media budget for Charter Communications, the nation's 4th largest cable operator.Led marketing and advertising for nationally recognized brands T-Mobile, Target, Best Buy, Dish Network, HP, The Hartford, CitiBank, and Culver's. SPECIALTIES:- Marketing Strategy- Creative Development and Production- Brand Management- Product Marketing- Digital and Social- Direct Marketing- Analytics and Reporting- PR / Communications- Content Strategy- Media Planning- Agency Management- Lead Gen Campaigns
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Chief Marketing And Sales OfficerGateway Fiber Nov 2020 - PresentSt. Louis, Us -
Vp, Marketing And Business DevelopmentOsborn Barr Paramore (Obp) Aug 2019 - Nov 2020Creve Coeur, Missouri, UsKey member of leadership team at independent advertising and digital agency based in St. Louis, Kansas City and Nashville. Charged with creation and execution of strategic direction for all new business development, service offerings, agency marketing and positioning, lead generation and revenue growth.• Transform client roster from predominantly agriculture clients into diversified roster of Fortune 500 brands through new agency positioning, inbound content marketing and strategic proactive prospecting.• Notable wins include Missouri Tourism, Pilgrim’s Chicken, Alltech, ADM and Nutrien Ag Solutions. -
Director Of Business DevelopmentOsborn Barr Jul 2016 - Nov 2020St. Louis, Mo, Us -
Interim Vp Of MarketingTivo Apr 2016 - Jul 2016San Jose, California, UsReporting to CMO, led brand and communication strategy for Rovi's acquisition of TiVo, including all investor relations, PR, internal comms, brand positioning and creative execution for launch. -
Chief Marketing OfficerPeq Nov 2014 - Apr 2016B2B and D2C Internet of Things (IoT) startup tech company offering service providers (telcos, insurance, energy, security) a turnkey, low capex, white-label solution that allows them to seamlessly enter the IoT space. PEQ’s retail solution is sold in a variety of national retailers including Best Buy, Amazon, and Samsclub.com. Spearheaded overall growth strategy, customer acquisition and experience, and digital and e-commerce properties.
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Senior Vice President, Digital & Creative StrategyFleishman-Hillard Feb 2013 - Nov 2014St. Louis, Mo, UsMarketing and communications leader at global PR agency responsible for all branding, digital, design, video, advertising and events for a variety of clients including Monsanto, Covidien, ConAgra, and The Mission Continues. -
Director, Brand And Marketing StrategyCharter Communications Jan 2011 - 2013Stamford, Connecticut, UsDirected all brand and promotional marketing initiatives for Fortune 500 company with $90M budget. Led team of direct reports and roster of top creative agencies to deliver traditional, digital and social campaigns designed to improve consideration, develop new customer relationships, and maximize retention of existing customers. In addition, led comprehensive go-to-market strategies and plans for new product launches including product positioning, targeting, messaging, communication tactics and media planning. -
Associate Creative DirectorRodgers Townsend Oct 2008 - Jan 2011St. Louis, Mo, UsCreated and produced national advertising campaigns for The Hartford, AT&T, WhiteWave, and AmerenUE leveraging consumer insights and value propositions to help increase revenue, awareness, and brand affinity.HIGHLIGHTS:Launched integrated SMB insurance campaign for The Hartford successfully driving 16,520 new policy leads. Digital campaign won gold Addy, FWA site of the day award.Branded and launched successful strategic multi-media energy efficiency campaign for AmerenUE (electric company), resulting in an overall decrease in energy consumption of (.5%) and generating 20,000 unique visits. -
Sr. Art DirectorPublicis 2005 - 2007New York, New York, UsCreated and produced award-winning multi-media advertising and marketing campaigns for T-Mobile, Dish Network, Real Networks, Citibank, and Safeco. Campaigns helped overall growth in sales and brand recognition.HIGHLIGHTS:Led idea generation and creative development for various new business pitches including global re-branding assignments for Coca Cola’s Minute Maid, Hewlett-Packard, and SanDisk.Created integrated national advertising campaign for Dish Network TV that successfully helped drive 9% sales increase earning 2006 Gold EFFIE finalist for “Effectiveness in marketing.”Strategically launched integrated campaign for “Kid Connect,” T-Mobile’s cell phone plan designed for kids. Effort gained 4% increase over initial projected acceptance. -
Art DirectorOne And All Sep 2001 - May 2004Helped establish and grow start-up advertising agency through ongoing leadership in new business pitches, management of client relationships and breakthrough creative thinking and campaign generation. Clients included Culver's, Summit Brewing, Target, HoneyBaked Ham, and PBS.
John Meyer Education Details
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Washington University In St. Louis - Olin Business SchoolMba -
Miami Ad School -
University Of North Dakota
Frequently Asked Questions about John Meyer
What company does John Meyer work for?
John Meyer works for Gateway Fiber
What is John Meyer's role at the current company?
John Meyer's current role is Chief Marketing Officer at Gateway Fiber.
What is John Meyer's email address?
John Meyer's email address is jo****@****ail.com
What is John Meyer's direct phone number?
John Meyer's direct phone number is (844) 737*****
What schools did John Meyer attend?
John Meyer attended Washington University In St. Louis - Olin Business School, Miami Ad School, University Of North Dakota.
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