John Fanning

John Fanning Email and Phone Number

Associate Lecturer @ Bucks New University
Hemel Hempstead, GB
John Fanning's Location
Hemel Hempstead, England, United Kingdom, United Kingdom
John Fanning's Contact Details

John Fanning personal email

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About John Fanning

Marketing Professional with extensive international brand marketing, market research and business development experience gained in several international market sectors including Beverages, Sporting Goods and Financial Services. Currently specialising in providing market research and analysis services in the international soft drinks and alcoholic drinks industries and looking for further consultancy opportunities. Also currently an Associate Lecturer (part-time) at the Bucks New University in High Wycombe and wishing to explore further teaching opportunities in higher education.

John Fanning's Current Company Details
Bucks New University

Bucks New University

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Associate Lecturer
Hemel Hempstead, GB
Website:
bucks.ac.uk
Employees:
1686
John Fanning Work Experience Details
  • Bucks New University
    Associate Lecturer
    Bucks New University
    Hemel Hempstead, Gb
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  • Bucks New University
    Associate Lecturer
    Bucks New University 2014 - Present
    High Wycombe
    Associate Lecturer in business studies and advertising modules
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  • John Fanning Associates Ltd
    Director
    John Fanning Associates Ltd Apr 2003 - Present
    Aylesbury
    Set up John Fanning Associates Ltd in April 2003 as a consultancy specialising mainly in beverages market research and analysis on an international basis. Also my company can provide marketing services including brand strategy development, market entry, routes to market, market feasibility, market planning and advertising and marketing communications services .Summary of Experience and Achievements:• Provided research and market analysis and reports for GlobalData Consumer, formerly known as Canadean, in a number of international markets including in Europe, Africa and Asia• Market intelligence and data acquired through trade interviews with leading companies including Coca-Cola, PepsiCo, Orangina-Schweppes, Diageo, Heineken, Carlsberg and also other local/regional bottlers. • Data analysis for individual beverage categories in local markets before formatting into text and tables for quarterly and annual beverages reports covering brand, packaging and distribution with trend analysis and detailed Company Profiles• Assisted GlobalData Consumer, formerly known as Canadean with other bespoke client confidential market research projects for soft drinks, dairy and alcoholic beverages in Europe covering both packaging trends and brand analysis by category• Successfully managed and produced client confidential beverages market analysis and written reports in Latin America, Philippines, South Africa, Kenya and Nigeria on behalf of major clients such as Coca-Cola, PepsiCo and Tetra Pak• Managed the relationship with these key clients and fulfilled client expectations to a very high level• Undertaken ad hoc market research and analysis projects in Central Europe for hot beverages and an On-Premise distribution study in Latin America for Unilever and PepsiCo respectively to client satisfaction•
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  • Interim Marketing Consultancy
    Interim Marketing Director
    Interim Marketing Consultancy 2001 - 2002
    London, United Kingdom
    Interim Marketing Director 2002: Clancy DocwraA marketing assignment with this leading civil engineering company following a major company re-structuring. Responsibility for recommending an Internal Marketing Strategy leading to better communication between directors and employees. Key deliverables being:• Company-wide launch of a Change Management programme and communication to project company as more customer-centric with empowered staff.• Provided detailed internal marketing plan, recommended deliverables, budget, dependencies etc.Interim Marketing Director 2001: Smartlogic LtdResponsible for the global launch and marketing of Smartlogik's unique search engine and categorisation software and its applications for content management, knowledge management and CRM programmes. • Set up marketing department (10) to service salesforce, customers and partners in USA, UK and EMEA with marketing material. Produced new Smartlogik corporate website and developed partner extranet site• Set up lead generation activity (telemarketing and direct mail) in support of direct sales activity to key vertical market customers focusing on their Knowledge Management and Content management requirements.
  • Natwest Plc
    New Business Negotiator
    Natwest Plc Jan 1999 - Jun 2001
    London, United Kingdom
    Responsible for new business development for NatWest Card Services seeking potential partners in several targeted vertical markets including telecommunications and retail where NatWest's expertise in loyalty programs and card services could be leveraged
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  • Natwest Plc
    Marketing Manager
    Natwest Plc Sep 1997 - Jan 1999
    London, United Kingdom
    Responsible for marketing NatWest's point-of-sale credit business in Northern Europe to retail partners promoting variuous loan and credit scheme programmes. Also responsible for marketing NatWest's International Merchant Services division targeting new partners in major airlines, hotels and retail groups
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  • Ortmans Young International Ltd
    Marketing Director
    Ortmans Young International Ltd Mar 1996 - Aug 1997
    Responsible for marketing and new business development for one of Europe’s leading brand identity agencies.• Produced new brand positioning recommendations and produced new TV station identity for SAT.1, the leading satellite station in Germany, refreshed on-screen branding for ZDF and several other European TV stations and was involved with embryonic on-screen design work for Channel 5 TV in UK.• Re-vamped Spanish Premier League Football on-screen and involved with on-going brand identity and graphics for the UEFA Champions League in soccer.• Produced marketing plans for launch of new Cable Industry Pay-Per-View service in UK
  • Speedo International Ltd
    Head Of Marketing
    Speedo International Ltd Jun 1991 - Dec 1995
    London/Nottingham
    Reporting to the President of Speedo International Ltd. Responsibility for providing world-wide sales and marketing and advertising support to European subsidiaries, regional licensees and distributors world-wide. • Defined new global marketing strategy for the re-launch of Speedo brand following the Pentland Group acquisition in 1991 involving central product design services with global product sourcing on behalf of licensees• In five years doubled world wide sales to $440m at retail prices.• Extended Speedo brand into new aquatic related sports i.e. Triathlon, Beach Volleyball and Aquatic Fitness generating new product sales and new royalty revenue streams• Re-developed Latin America and Middle East Regions appointing new licensees and distributors increasing sales and royalties by +100% and +300% respectively over 3 years. Full P&L responsibility for these regions.• Produced all Speedo sales conferences, and advertising &marketing materials for use worldwide by licences and distributors
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  • Isl Marketing Ag
    Vice President Business Development
    Isl Marketing Ag 1989 - 1991
    London/Lucerne
    Reporting to the President of ISL Marketing AG, Switzerland, the world's leading sports marketing agency. • Set up London business unit to co-ordinate sales and marketing activities for major world sporting events• Researched and targeted multi-national companies in USA, UK and Europe.• Co-ordinated sales activity to acquire sponsors for Barcelona Olympics ‘92 and Italia '90 World Cup(football); IAAF World Championships (athletics; FIBA World Championships (basketball)
  • Schweppes International Ltd
    Marketing Manager Europe
    Schweppes International Ltd 1985 - 1989
    London, United Kingdom
    Responsibility for Schweppes brand marketing and advertising throughout Europe working with franchise bottler network. Successfully introduced new adult soft drink range in Scandinavian markets• Re-structured Schweppes and Canada Dry business in Ireland increasing profitability and streamlining operations more efficiently.• Implemented regional marketing plans which led to increased sales volume and brand share across the European region
  • Schweppes International Ltd
    International Advertising Manager
    Schweppes International Ltd 1980 - 1986
    London, United Kingdom
    Responsibility for all brand advertising and promotion in Northern Europe, West Africa and the Far East markets. • Launched Schweppes in Japan, Singapore, Malaysia, Taiwan and Indonesia.• Developed effective and award winning regional advertising campaigns for Schweppes brand.• Published brand guides, design guides, and product literature for worldwide use
  • Previous Advertising Agency Experience & Clients
    Account Manager
    Previous Advertising Agency Experience & Clients 1972 - 1980
    London, United Kingdom
    PUBLICIS: Account Supervisor: Burton Menswear (Arcadia Group)CHETWYND-HADDONS: Account Manager: Britannia Building Society, LRC Products (health & beauty products).TED BATES: Account Manager: Cadbury-Typhoo, Mars Petfoods, Wilson's Brewery, and Hertz RentacarLEO BURNETT: Account Executive: Beecham Toiletries: MacLean’s toothpaste, Aquafresh toothpaste (UK launch): National Benzole, Kentucky Fried ChickenBENTON & BOWLES: Account Executive: COI, Kerrygold, Maxwell House Coffee, Grattan Mail Order, Dewar’s Scotch Whisky

John Fanning Skills

Market Research Marketing Strategy Market Analysis Marketing International Marketing Marketing Communications New Business Development Strategy Advertising Retail Beverage Marketing Research P&l Management Business Strategy Negotiation Beverage Industry Management Customer Insight Digital Marketing Business Development Integrated Marketing Creative Strategy Financial Services Television Credit Credit Cards Loans Social Media Product Development

John Fanning Education Details

  • College For The Distributive Trades
    College For The Distributive Trades
    Advertising & Marketing
  • Willeseden High School
    Willeseden High School

Frequently Asked Questions about John Fanning

What company does John Fanning work for?

John Fanning works for Bucks New University

What is John Fanning's role at the current company?

John Fanning's current role is Associate Lecturer.

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What is John Fanning's direct phone number?

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What schools did John Fanning attend?

John Fanning attended College For The Distributive Trades, Willeseden High School.

What are some of John Fanning's interests?

John Fanning has interest in Politics, Education, Arts And Culture.

What skills is John Fanning known for?

John Fanning has skills like Market Research, Marketing Strategy, Market Analysis, Marketing, International Marketing, Marketing Communications, New Business Development, Strategy, Advertising, Retail, Beverage, Marketing Research.

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