Directed all sales and marketing efforts to increase topline sales by 300% while generating double-digit contribution margins year-over-year. Responsibilities included budgeting, sales forecasting, data analysis and developing strategic insights. • Top retail account +200% over Y1, with 60% more SKUs and securing full shelf, at eye level.• Reorganized and managed departments to incentivize teams to reach record sales and profits. • Improved pricing and logistics strategies to enhance contribution while supporting spiking demand. • Strengthened top-tier customer relationships, generating advocacy and eliminating competitive threats.• Partnered with key industry influencers, creating inspirational and shareable social media content.• Pivoted top-tier operators into propriety e-commerce platform, minimizing COVID-19 disruption.

Spearheaded new business development in retail grocery while enhancing strategic foodservice partnerships.• Collaborated with top retail executives to build solutions focused on capturing new consumer’s trends. • Showcased scalable model at the #2 largest national grocery retailer, and #1 natural foods account.• Focused attention on cross-selling fresh, specialty produce into profitable perimeter departments.• Obtained product placements in produce, deli/prepared food, meal-kits, beverage and bakery departments.• Expanded reach beyond specialty produce distributors into targeted regional and national broadline distributors such as Sysco, US Foods, Performance Foodservice and Markon.

$5.6 billion global logistic provider specializing in pooling pallets, crates and containers. Brands include IFCO and CHEP. • Increased RPC usage (trips) by 125% at retailers Walmart, Kroger, Safeway, Stater Brothers and Raley’s Supermarkets.• Built sustainable strategies improving logistics, reducing waste and the carbon footprint for fresh avocados, bananas, tomatoes, berries, melons, leafy greens, citrus and row-crop vegetables. • Developed marketing initiative (RPC WRAPS) that increased display activity, improving brand awareness for Avocados from Mexico and Chilean Avocados, supported by retailer advocacy and improved RPC. • Collaborated with Taylor Farms and major retailers to expand and improve logistics for fresh deli prepared meal programs. • Improved logistical solutions for new fresh categories such as eggs, meat and additional meal solutions.

$2.5 billion worldwide corporation supported by four separate subsidiaries - United Industries, Rayovac, Remington and United Pet Group.Division Sales Manager – Western U.S. • Responsible for U.I.’s Western U.S. Division. Hired, trained and managed brokered sales teams.• Increased Western Division sales by 28% while reducing trade spending by 15%. • Developed all key account presentations and exceeded sales plan, every quarter, every year. Region Sales Manager – Western U.S. – Grocery and Drug • Developed, trained and directed regional broker strategy.• Best-of-class at sales-to-plan execution and key account development. • Secured $4 million of new distribution at Safeway, Fred Meyer, Food 4 Less, WinCo Foods and Raley’s Supermarkets. Sales Manager – West • Managed all strategic planning and results of functional sales teams, direct and distributor models.• Created new Garden Center, gaining twenty-six new items at Safeway, increasing sales by $500,000. • Earned “Category Captain” Role at Safeway, Raley’s and Save Mart Supermarkets, displacing competitor SC Johnson.