John Gee Email & Phone Number

Maricopa, Az, Us

Advanced Advertising Partners is a strategic business consultancy specializing in advanced television and digital advertising. We help our clients achieve their goals through partnership and creative market development with a focus on driving products and solutions to market with unique opportunities, through partnership and partner engagements. Established companies and startups can leverage our experience, to speed their time to market and increase sales and customer impact. Areas of expertise:- Traditional media sales and operations- Advertising: media buying, ad sales, addressable/interactive TV, programmatic- Ad and consumer “Big Data”: media measurement, collection, reporting, sales- Recognized thought leadership in “Advanced Advertising” and “Future of TV/Media”- Areas of focus -- Developing direction and strategies- Partnership strategies- Creative business modeling- Negotiation- Partner management

- Responsible for OEM, Content and Data partnerships- Led and closed data deals with Nielsen/Gracenote, TiVo, InScape- Created and closed long-term technology partnerships with smart TV component vendors - MediaTek, M-Star, CVTE, Cultraview, AmLogic, NovaTek, RealTek, VSilicon- Led, created and closed OEM partnerships with: Hisense, Toshiba, Sharp, Seiki, Skyworth, Askey, Xiaomi, Bellaitech, Sekai, Konka- Within 2 years of its creation, led the deployment of RiverOS in India with commitments for millions of units- Closed content partnerships with Disney, Hotstar, Zee5, Amazon Prime, Sony Pictures, Ottera, Canale, Navio Networks and many more.

Draper, Utah, Us

"Every time you see video online, you probably have Sorenson Media to thank." - USA TodayFor nearly two decades, Sorenson Media has been the premiere provider of video compression technology. Every major US broadcaster and most broadcasters around the world uses one or more of Sorenson's video products to manage their online content.Now Sorenson Media is focusing its award-winning technological expertise on an exciting new data driven, household addressable, interactive advertising platform for SmarTVs with ACR. This new full-featured platform will enable second-screen syncapps as well as real-time aggregated viewership data.Stay tuned for the announcement introducing Sorenson Media's new advertising platform!

New York, New York, Us

One of the first programmatic buying solutions for targeted linear TV. I was the company’s senior sales executive, member of the Executive Team with full P/L responsibility for the Advertising Sales Department.• Within 60 days of joining, built the Company’s Advertising Sales Department opening offices in New York City, Chicago, Houston and Lexington and hired a staff of six aggressive senior sales directors with deep TV and online advertising sales experience. • Personally created alliances with C-level executives at all major advertising holding companies: Publicis, Omicom, WPP, IPG, Aegis.• Created Placemedia marketing materials and Value Proposition for advertising including development of vertical presentations.

Leading Sales, Marketing and Product Development for Advanced Advertising products Participate Interactive Management System and VISability Subscriber Information Service (SIS). Opened new markets in China, Mexico, and EMEA. Developed sales of new products /xG Billing, /xG Linear and VISability with top 5 US MSOs.Built relationships and developed new opportunities with major CE manufacturers such as Sony, Samsung, LG for Targeted Advertising and ITV products.

Full P/L responsibility for global sales. Built C Level relationships with McCann-Erickson, WPP, MPG, OmniCom, Initiative, RPA and StarCom. Grew revenue by over 130% in first year. Eloda offers unique technology enabling "finger printing" of TV ads, allowing near real time verification of air time, channel, market. Eloda's Protocol 2.0 is integrated directly with agency back-office systems to allow immediate discrepancy management. Using Protocol, media agencies are able to give their client the gold-standard in service, allowing them to get full ROI on their ad spend.Eloda's National AdCIA product provides full reporting of all national ad occurrences in near real time. These data may be used not only to determine the break and pod positions of client ads, they can also be combined with set-top-box viewership measurement data to form impression measurement of commercials.

Us

Responsible for sales and development of Navic's Admira system. Increased sales by 200%. Personally sold several national advertisers and delivered millions of dollars in new revenue. Microsoft purchased Navic in 2008 and said that Admira was one of the primary reasons for the purchase.Admira allows you to plan, place, and optimize a targeted television schedule using second-by-second set-top-box anonymized viewer behavior data as well as 3rd party demographic and psychographic data. Admira can place buys across multiple MSO's and broadcasters. Admira can also make your copy interactive using Navic's technology.

San Jose, California, Us

Responsible for leading and driving sales of TiVo advanced advertising and set-top-box research products in the United States.

Head of sales for OpenTV Advertising Group. Products include SpotOn Addressable Advertising, ProSync Interactive Advertising, AdVision Cable Advertising Sales, Traffic & Billing system, Eclipse Cable Advertising Sales, Traffic & Billing system, eSM Sales Proposal and Management System. Major clients: Comcast, Time Warner, Cox, Charter, Cablevision, Captivate Networks

London, Gb

Headed Wink interactive television sales for ABC, ESPN, Bloomberg, HGTV, A&E, CNN, MSNBC, among others. Wink was purchased by OpenTV.

Leuven (Kessel-Lo), Vlaams-Brabant, Be

Built new media sales team for publisher clients. Restructured ad-serving sales team resulting in an increase of 200% in revenue run-rate and 140% increase in annual revenue in the first year.

P/L sales department responsibility for 9 NYT network affiliates as well as the highest-rated ABC affiliate in the US. Led Sales, Research, Marketing and Production departments. Created programs for new non-traditional revenue and new sales programs for digital sales that increased revenue share-of-market to over 35%.

Psychology

Broadcast Management